Monday, Oct 7

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Hey guys,

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.

✍️Theodore Roosevelt

🚨 In today’s newsletter 🚨

  • 11 No-Brainer Offers You Need To Use For BFCM

  • Ibrahim’s Nuggets: iOS 18 update: RCS messaging and Apple’s impact

  • Top 3 Latest News: Amazon and Temu Copy Each Other in Battle for Sellers and more…

Let’s get into it👇

Omi

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Make sure your eCommerce delivers again and again!

Sai - DTC Paid Ads Specialist

11 No-Brainer Offers You Need To Use For BFCM

Q4 is the Prime Time of the year for any E-Commerce Brand.

Studies show that 57% of retailers see an increase in sales in this quarter every year.

And, Black Friday & Cyber Monday (BFCM) drive the majority of the sales in this quarter.

This is your prime opportunity to rake in serious sales for your Brand as well.

But for that,

You need a killer offer to stand out amongst 100s of other brands that are competing.

Why Your Offer is Everything During BFCM?

Shoppers are searching for deals, but they’re not buying just anything. Your offer should be a no-brainer deal – Irresistible and Reasonable.

But how do you decide which offer is right for your brand?

The BFCM Offer Guide – Find Your Perfect Deal

Choosing the right offer doesn’t have to be complicated.

We’ve done the hard work for you with our BFCM Offer Guide, wherein I have listed 11 proven offers designed to help you crush it this Black Friday.

Here’s what you’ll get:

11 No-Brainer Offers

Examples

Category Recommendation

Why it works

Pro Tips

Whether you run a beauty brand, tech business, or wellness company, this guide will help you find the perfect offer.

An Offer will either make or break your bank during this BFCM.

Know exactly which deal works best for your brand and audience.

IBRAHIM’S NUGGETS

Happy Monday!

Hope you’ve had a great weekend!

Apple recently launched their new iOS 18 update, and with new updates, while it’s not usually good news for Marketers, once in a while, you get to hear some good news..

What they've done: Apple has introduced Rich Communication Services (RCS) to iPhones, allowing marketers to send richer, more interactive messages directly through users’ default messaging apps. This brings iPhone messaging up to speed with features Android users have had for years, such as multimedia sharing, read receipts, and dynamic responses.

Why they’ve done it: Apple aims to enhance user experience and improve consumer engagement by providing marketers with tools to deliver rich content. However, Apple’s RCS lacks end-to-end encryption, which raises concerns about privacy and security.

How this impacts you: If you're using mobile marketing, RCS can be a major upgrade. It allows richer interactions and more dynamic content, enabling deeper engagement. Test your campaigns and just make sure you’re mindful of consumer trust when using RCS.

Five key insights from Mumick and Campbell:

  1. Use cases: RCS allows for personalized customer experiences, such as real-time updates or interactive promotions.

  2. Enhanced experience: Users don’t need to download separate apps—everything happens within the native messaging app, streamlining interactions.

  3. Importance of testing: Testing RCS campaigns early can be quite rewarding to optimize for user engagement and conversions.

  4. Messaging landscape: While SMS is still widely used, RCS offers richer and more engaging experiences for a similar cost.

  5. Privacy concerns: Without end-to-end encryption, marketers need to handle user data with additional caution.

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Increase your listings search positioning before Oct Prime Day is upon us!

📰 IN THE NEWS

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here