Monday, Oct 28

🚨 In today’s newsletter 🚨

• Increase your add-to-carts by upto 44%

• Your BFCM Email Marketing Strategy

• Ibrahim’s Nuggets: 108 Seo tips

Let's dive into it! 👇

#1

The Latest Trend in E-commerce: Shoppable Videos

Shoppable videos are transforming online shopping, turning passive browsing into an interactive, buy-now experience. This trend is leading to faster conversions, higher engagement, and seamless lead capture, all while creating ad-quality visuals.

Here’s what shoppable videos can do:

• Increase conversion rates with on-video purchases

• Capture leads with interactive quizzes and features

• Enhance customer engagement instantly

Brands like Phillips, Sprinkle and Sweep, and many more are already using this tool and seeing up to 44% more add-to-carts.

#2

Your BFCM Email Marketing Strategy

A part of BFCM strategy should be email marketing.

Sendlane’s latest guide breaks down how to create a high-converting email strategy for BFCM and the end-of-year rush.

From nailing your timing and messaging cadence to using captivating copy, this checklist helps you capture attention and drive sales.

#3

Ibrahim’s Nuggets

I found an interesting guide packed with 108 SEO tips to help drive more organic traffic to your Shopify store. Organic traffic means more eyes on your products without ad costs, and this guide has actionable steps to get you there.

Here’s a sneak peek:

• Keyword strategies for attracting high-intent buyers

• Product page optimization for better search visibility

• Page speed and mobile usability tips to keep visitors engaged

#4

Black Crow

Turn one-time buyers into repeat customers

Black Crow predicts when your customers are most likely to repurchase if given the right nudge at the right time and automates pre-built flows to drive conversion.

Powered by a custom built AI model for your brand that personalizes product recommendations, these flows improve repeat purchase rates by 15%.

It seamlessly integrates with your existing email/SMS tech and consistently outperforms traditional setups with complicated logic that can be a burden to maintain.

Shopify brands with $2M+ in GMV get a $100 gift card just to take a demo.

Get a demo

📰IN THE NEWS

👉 Increasing regulatory oversight in India and Indonesia underscores global protectionist trends

👉 Global e-commerce trade hits $5.8 trillion, Türkiye eyes larger share in exports: Minister

👉 TikTok Shop getting bigger slice of e-commerce sales

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If your tool/service can help 46,724 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.