Monday, November 6

🗣 Special promo for advertisement spots - email [email protected]

🚨 In today’s newsletter 🚨

We’ve got some very practical links today, including:

• E-commerce web design best practices

• Everyting you need to know about kitting

• How to map your customer journey

Let’s get into it👇

#1 - ✅ 12 tips for designing your site

📰 TL;DR - This is a pretty thorough guide from Woo with all the best practices for designing an e-commerce site. It walks you through some important design principles such as prioritizing the mobile experience, using responsible design, streamlining your navigation, as well as some visual design principles. It also gets into some more technical aspects like optimizing for fast load times and building in customer protection measures. Basically a full A to Z guide if you’re building a new site.

💡 Insight - Believe me, I’ve read a lot of guides for e-commerce site design, and I quite like this one. I will note that because this is from Woo, it obviously suggests you use their product, but these principles apply no matter how you’re designing your site. If you’re new, this is a great starting point, and if you already have a site, this can be a checklist to evaluate what you have going on. We had a survey in this newsletter awhile back about building credibility as an e-commerce site, and I think a solid design goes a long way. If it looks like your site was made on Geocities in 2002, that doesn’t really inspire trust.

➡️ You can read the article here...

#2 - 🚀 Maximise your profits with Triple Whale! 🐳

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📣 If you want to reach our audience of 10,000+ DTC store owners, email [email protected] or set up call here 

#3 - 📦 Kitting 101

📰 TL;DR - Kitting and bundling sound similar, but they are different practices in e-commerce. This digs into the former, including why it’s useful. In a nutshell, it’s an efficient way to put products together that saves time and makes your processes more efficient. Bundling is more about creating a deal and encouraging sales — a marketing tool, essentially. Kitting is pre-grouping and packaging items to reduce errors and speed up getting orders to customers. Both are useful!

💡 Insight - The key to kitting is to have enough volume in the first place that you can notice patterns and prepare for them, so this is not something you’ll do right off the bat with a new business. It also makes more sense if you’re selling many types of products, as opposed to one marquee product. The other benefit for larger operations is lowering labor costs. It’s also definitely something you should be preparing now ahead of BFCM and the holidays.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

🤔 MARKETING - Here are five content marketing idea for December.

🇪🇺 ZALANDO - The European e-comm company is struggling a bit, if you go by the numbers.

🎄 HOLIDAYS - This survey shows the top products for the holidays and what items people are hoping for discounts on.

👩🏼‍⚕️ FIGS - The DTC scrubs brand has opened its first brick-and-mortar store.

💸 EARNINGS - Here’s an earnings recap for Shopify, Wayfair, Etsy, and more/

#5 - 🗺️ How to map your customer journey

📰 TL;DR - This is guide on what it looks like to map your customer journey. It’s not written specifically for e-commerce, but it’s a good exercise for anyone who sells stuff. The customer journey is every touch point someone has with your brand, from first disovering it to actually receiving and enjoying a product. Mapping out this process will help you understand how customers interact with you, which will in turn help you in your marketing decisions. There are several ways you can set up this “map” and this will guide you through it.

💡 Insight - One thing to keep in mind is that the general rule of thumb in e-commerce is that it takes seven to nine interactions with your brand to be converted to a customer. That could be organic social media posts, or digital ads, or seeing it on a shelf if you also sell IRL. If you’re big enough to have a marketing person (or team!) on hand, someone’s probably already done this. But if you’re a solo entrepreneur, I encourage to you try this out and see how it changes your perspective.

➡️ You can read the article here...