Monday, Nov 4

🚨 In today’s newsletter 🚨

• Smart automations for competitor insights

• 8 Simple Yet Effective Tactics To Outshine Your Competitors This BFCM

• 3 promo code strategies for DTC success

• In the news

Let's dive into it! 👇

#1

Smart Automation for Competitor Insights

If you’re looking to monitor your competitors every move, consider exploring a new platform that automates competitor intelligence. It provides insights into product benchmarking, pricing strategies, and market trends—all streamlined through AI.

This tool categorizes products and offers a comprehensive view of your competitive landscape, helping you identify opportunities you might not have noticed before. It’s designed for those who want data without the hassle, allowing you to focus on what matters most: growing your business.

Want to learn more about how this can fit into your strategy? Check it out!

Brands like Skims, Hexclad, and FashionNova are already leveraging this tool to monitor their competitors.

#2

8 Simple Yet Effective Tactics To Outshine Your Competitors This BFCM

As we gear up for Black Friday and Cyber Monday (BFCM), it's crucial to have a solid ad strategy to stand out.

Here are some top strategies to help you outshine your competitors this BFCM:

1. Start Early with Teaser Campaigns

Launch teaser ads hinting at upcoming deals weeks before BFCM to begin building anticipation.

This creates excitement and keeps your brand top of mind.

Tip: Use countdown timers in your emails and social media posts to build urgency.

2. Leverage User-Generated Content (UGC)

Authentic content resonates with audiences.

Encourage your customers to share their experiences with your products and feature these in your ads.

Tool: Platforms like Yotpo can help collect and showcase UGC effectively.

3. Optimize for Mobile

A significant portion of shoppers will browse and purchase via mobile devices.

To provide a seamless shopping experience, ensure your ads and landing pages are mobile-friendly.

Tip: Test your website's mobile responsiveness and loading speed ahead of time.

4. Utilize Dynamic Product Ads

Show personalised ads to users based on their browsing behaviour.

Dynamic product ads can display items users have shown interest in, increasing the likelihood of conversion.

Tool: Facebook's Dynamic Ads are perfect for this purpose.

5. Offer Exclusive BFCM Deals

Create special offers that are only available during the BFCM period.

This exclusivity can drive urgency and boost sales.

Tip: Highlight these exclusive deals prominently in your ads and website.

6. Retarget Abandoned Carts

Many shoppers add items to their carts but don't complete the purchase.

Use retargeting ads to remind them of their pending purchases and entice them to return.

Tool: Shopify's built-in abandoned cart recovery feature can automate this process.

7. Collaborate with Influencers

Partner with influencers who align with your brand to reach a broader audience. Their endorsements can add credibility and drive traffic to your store.

Tip: Ensure the influencer's audience matches your target demographic for maximum impact.

8. Monitor and Adjust in Real-Time

Monitor your ad performance closely throughout the BFCM period, and be prepared to make quick adjustments to optimise results.

Tool: Google Analytics provides real-time insights to help you make informed decisions.

#3

3 Promo code strategies for DTC success

Promo codes can drive sales, but only if you use them right. Here are 3 strategies to make your discount codes irresistible, from creating urgency to rewarding loyalty and even leveraging cart abandonment. Done well, promo codes can boost conversions without slashing margins, at least not all the times.

Why this matters: Discounts are one of the easiest ways to incentivize purchases, yet so many stores miss the mark by using them ineffectively. Here’s a short breakdown on how to turn promo codes into a conversion tool that actually increases your bottom line.

How to apply it today: A few actionable ways to start using promo codes wisely

• Create a sense of urgency: Limited-time codes encourage quick decision-making. Highlight expiration dates (if possible, making it a live ticking clock) to drive FOMO and nudge customers toward the checkout.

• Reward loyal customers: Use exclusive codes for your most engaged buyers to keep them coming back. This shows appreciation and incentivizes further purchases without a deep discount for everyone.

• Reduce cart abandonment: Offer a code for abandoning shoppers to bring them back. Even a small discount can be enough to recover sales you might have otherwise lost. This should be a must, especially in the last email of your cart abandonment flow.

📰IN THE NEWS

👉 88% of Southeast Asian consumers rely on AI for purchase decisions - study
Find out how the reliance on AI for purchasing decisions among Southeast Asian consumers is reshaping e-commerce strategies and what this trend means for your business.

👉 YouTube, Shopee team up to boost Thai e-commerce shopping
Discover how the collaboration between YouTube and Shopee to enhance e-commerce in Thailand could signal new opportunities for U.S. founders to leverage video content for driving sales and engaging customers in their own markets.

👉 DHL eCommerce publishes US-focused e-commerce shopper report
DHL eCommerce's latest report uncovers key insights about U.S. online shopping trends that could reshape your e-commerce strategy—find out what American consumers really want when they shop.

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.