Monday, Nov 25

🚨 In today’s newsletter 🚨

• Exclusive financing opportunity: Access $200K-$20M in non-dilutive capital

• Strategic packaging design can transform your product's shelf appeal

• Launch day checklist – 8 things to check

• Effortless Creator-Driven Content for High-Impact Paid Social Campaigns

• In the news: TikTok Shop: Over 200,000 sellers in the UK and more

  Let's dive into it! 👇

#1

Cirrus

Unlock your brand's potential with $200K to $20M in non-dilutive capital from Cirrus

Fund inventory, marketing, and growth with the market's best rates and terms. Welcome to financing, elevated...

We're part-team, part-tech, and fully focused on your business success. By aligning your company with the most optimal credit structures from the beginning, you can raise capital with more optionality, in less time, and at the market's best rates and terms. Whether you have no idea where to start or have a professional data room and a huge Rolodex, we meet you at your level of preparedness and experience.

Get Started Today & Receive Capital For Your Brand

#2

Packaging That Packs a Punch

• The mouth illustration isn’t just bold—it creates a fun, visceral connection to the product. It’s playful, eye-catching, and instantly tells you this is meant to be consumed.

• The tagline “Best Pump Guaranteed™” is right at the top—clear, confident, and impossible to miss. It sets expectations without overloading the design.

• The purple and white contrast is a smart move. It disrupts the usual muted or aggressive tones in fitness aisles, grabbing attention immediately.

• The resealable pouch isn’t just functional—it aligns perfectly with the on-the-go needs of fitness enthusiasts. Simple design details like this make a huge difference.

Other brands should take note: packaging can be more than just a container—it’s your first shot at building a connection.

#3
Launch Day Checklist – 8 Things To Check

The big day is finally here!

Your Black Friday campaigns are live, but before you sit back, let’s ensure everything is running as smoothly as possible.

Day 1 is critical—you’ll either hit the ground running or spend hours putting out fires.

Here’s your checklist to make sure your Black Friday launch is flawless.

1. Double-Check Your Ads Are Live and Approved 🎯
Ad disapprovals or delays can happen—don’t let them derail your campaigns.

Review all ad statuses in your Meta Ads Manager or Google Ads account.
Ensure each creative is running in the right format and placements.
Pro Tip: Keep backup creatives ready to swap in case of disapproval.

2. Test Your Website for Performance and Speed 🌐
Every second of load time costs you sales. Make sure your website can handle the traffic surge.

Check load times with tools like Google PageSpeed Insights or GTmetrix.
Test the checkout process for bugs—ensure all payment gateways are functional.
Pro Tip: Enable caching and optimise images for faster load times.

3. Monitor Inventory Levels in Real Time 📦
Nothing’s worse than running out of your top-selling products mid-sale.

Keep your inventory dashboard open and refresh frequently.
Have a plan to mark items as “low stock” or “pre-order” to manage expectations.
Pro Tip: Highlight alternative products for items that sell out quickly.

4. Stay on Top of Analytics 📊
Data is your secret weapon to make quick adjustments.

Track each campaign's key metrics like CTR, conversion rates, and ROAS.
Use heatmaps (like Hotjar) to monitor how users interact with your website.
Pro Tip: Look for underperforming campaigns and reallocate the budget to high-performing ones.

5. Ramp Up Your Customer Support 💬
With increased traffic comes increased queries—don’t let slow responses ruin the customer experience.

Enable live chat on your site and train your team on FAQs for BFCM.
Set up chatbot automations for common questions like shipping and returns.
Pro Tip: Add a banner on your website with clear details about deals, shipping timelines, and support hours to reduce inquiries.

6. Send a Reminder Email or SMS Blast 📩
Even with all the hype, some customers will need a nudge.

Schedule a launch day email or SMS highlighting your best deals.
Use urgency-driven language like “Hurry! Black Friday Deals Live Now!”
Pro Tip: Include a direct link to your top-performing product pages.

7. Monitor and Adjust in Real Time ⏰
The market moves fast on Black Friday, and so should you.

Check ad frequency—if it’s too high, refresh your creatives to avoid fatigue.
Adjust discounts or bundles based on what’s selling well.
Pro Tip: Use social proof by adding “X items sold in the last hour” on product pages.

Here’s to making this Black Friday your most profitable one yet! 🚀

#5 Grapevine

Supercharge your paid social with expert UGC

• Scale your team's capabilities without increasing headcount

• Break through plateaus and reach new audiences on Meta

• Leverage authentic storytelling in competitive landscapes

• Reduce CPAs by 25% while scaling your reach

Amplify your impact

 📰 In the news

👉TikTok Shop: Over 200,000 sellers in the UK

TikTok Shop has doubled its seller base within a year with live shopping and shoppable videos. This surge indicates a significant shift in consumer behavior towards social commerce.

 👉Wallet passes are a mobile marketing channel

 Wallet passes, like those in Apple Wallet and Google Pay, are no longer just for tickets and loyalty cards. With smartphone usage dominating consumer behavior, wallet passes let brands stay top-of-mind without requiring an app.

👉Paradoxical behaviour makes consumers unpredictable: Report

Shoppers want variety but feel overwhelmed, value control but like curation, and rely on emotions despite trusting research. Understanding these paradoxes can help brands adapt by simplifying choices.

B2B Advertisment Opportunity

If your tool/service can help 51,717 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.