Monday, Nov 18

🚨 In today’s newsletter 🚨

• Want to know how a smart ring brand achieved a 222% boost in conversions in just three weeks?

• Last-Minute Checklist For BFCM

• Social Spotlight: Expert Advice for Black Friday Success

• Trump's influence on pharma: what it means for DTC brands

Let's dive into it! 👇

#1

OneScreen.AI

Want to know how a smart ring brand achieved a 222% boost in conversions in just three weeks?

Here’s how they did it:

A health-focused wearable brand saw Daylight Savings Time as the perfect opportunity to reach health-conscious New Yorkers when their sleep schedules were out of sync. Partnering with OneScreen, they ran a time-sensitive outdoor advertising campaign during Sleep Awareness Week, using digital billboards, subway ads, and taxi top displays to showcase their sleep-tracking smart ring.

The results speak for themselves:

222% increase in conversions

125% boost in homepage visits

82% rise in purchase intent

The real magic? Smart media planning, precise timing, and the right mix of outdoor formats—all done within a short, three-week window. The campaign created massive brand awareness, driving both sales and brand recall without the need for a huge budget.

Bonus insights? The campaign also revealed that large-format billboards in new markets drive significant website traffic, while retargeting mobile IDs (MAIDs) helps reinforce messaging through digital channels. Top-performing formats like LinkNYC and Taxi Toppers showed the best results, so allocating more budget toward them for future campaigns could maximize impact.

For your business, it’s about hitting the right audience at the right time with the right tools.

Could time-sensitive, data-driven outdoor advertising could be your next big win?

#2

Last-Minute Checklist For BFCM

BFCM is almost here, and the clock is ticking!

With only a few days left, it’s time to double-check everything to make sure your brand is ready to crush it.

Here’s a quick last-minute checklist to ensure you don’t miss out on potential sales:

1. Are Your Offers Irresistible? 🎁

⭕ Finalize your BFCM deals and ensure they’re compelling enough to stand out.

⭕ Double-check that your discounts and coupon codes work across all platforms.

2. Is Your Website Ready for the Surge? 🌐

⭕ Test your website speed—every second of delay could cost you sales.

⭕ Simplify your checkout process to make purchasing as quick and frictionless as possible.

⭕ Ensure mobile optimization—over 70% of shoppers will use their phones during BFCM.

3. Are Your Ads Prepped and Scheduled? 📢

⭕ Review all creatives and copy to ensure they’re aligned with your offers.

⭕ Set up retargeting campaigns for cart abandoners and website visitors.

⭕ Test dynamic product ads to showcase personalized recommendations.

4. Have You Teased Your Sale? ⏰

⭕ Send out teaser emails or SMS campaigns to build excitement.

⭕ Use countdown timers in your ads and emails to create urgency.

⭕ Post on social media to remind your audience about the upcoming deals.

5. Is Your Customer Support Ready? 💬

⭕ Train your team on handling BFCM-specific queries and issues.

⭕ Enable live chat or chatbots for instant responses.

⭕ Prepare quick-response templates for FAQs like shipping and return policies.

6. Are Your Logistics Set? 🚚

⭕ Confirm with your shipping partners to avoid delays.

⭕ Check inventory levels to ensure your top products are in stock.

⭕ Have backup plans in place for any potential supply chain hiccups.

7. Do You Have a Post-BFCM Plan? 🔄

⭕ Set up retargeting campaigns for visitors who didn’t convert during BFCM.

⭕ Plan post-sale follow-ups, like upsell emails or loyalty rewards.

⭕ Use data from BFCM to build lookalike audiences for future campaigns.

#3

Social Spotlight: Expert Advice for Black Friday Success

Alex has been in the DTC space for a long time, and here are 9 great suggestions by Alex for this Black Friday Cyber Monday:

#4
 
Ibrahim’s Nuggets

Happy Monday!

Hope you had a great weekend!

Today we’ll explore the potential impact of Donald Trump's policies on the pharmaceutical industry and what it means for DTC healthcare brands. With regulatory changes and shifts in pricing transparency on the horizon, this could alter how DTC pharma brands operate, market, and build trust with consumers.

Why this matters: The DTC pharma space is uniquely positioned in the healthcare landscape. Changes to drug pricing policies or advertising regulations could significantly influence how you communicate with your audience and position your brand in a competitive market.

How to prepare:

• Monitor shifts in pharmaceutical regulations that could impact advertising compliance or brand messaging.

• Build trust with consumers by openly addressing pricing, ingredients, or benefits—showing you're a step ahead of regulatory expectations.

• If ad guidelines tighten, consider leaning more into narrative-driven content to maintain engagement without risking compliance issues.

B2B Advertisment Opportunity

If your tool/service can help 50,934 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.