Monday, Nov 11

🚨 In today’s newsletter 🚨

• Free CEO Box from Shipology to help with Q4

• 5 High-Impact BFCM Video Ad Ideas to Drive Conversions

• Get your TikTok and Meta ads ready for BFCM

• 50 Hacks To Help You Become an Excel Master

• In the news

Let's dive into it! 👇

#1

Shipology

Unlock the Secret to Fulfillment (Hint: It’s Not a Treasure Map!) 🗺️

Are you ready to navigate the waters of fulfillment without the hassle of a treasure map? At Shipology, we believe that finding your way to seamless fulfillment shouldn’t require a compass—or a chest full of gold!

Imagine a world where your orders are processed smoothly, deliveries are on point, and your customers are happier than ever. That’s not just a fantasy; it’s the reality we help you create.

Here’s how we do it:

💻Streamlined Solutions: Our fulfillment services are designed to integrate effortlessly with your existing operations, making your life easier.

📈Scalability: Whether you’re a startup or a growing enterprise, we’ve got the flexibility to grow with you.

📦Real-Time Tracking: Stay in the loop with our advanced tracking tools, so you always know where your orders are—no treasure hunts required!

Don’t let fulfillment be a burden. Let us help you unlock the secret to success with a tailored approach that fits your unique business needs.

Ready to discover the treasure of hassle-free fulfillment?

Claim your FREE CEO Self Care Box. Your journey to effortless fulfillment starts now!

#2

5 High-Impact BFCM Video Ad Ideas to Drive Conversions

BFCM video ads are your chance to captivate and convert in a matter of seconds. Here’s a quick dive into fresh, high-impact ideas to make your ads stand out and drive results this BFCM.

1. Tease with a Countdown Video ⏰

Start a countdown a week before BFCM to build excitement. Each day, reveal hints or glimpses of your upcoming deals.

This builds anticipation and keeps your brand top-of-mind as the sale approaches.

2. Highlight Social Proof with “Reaction Cam” Customer Testimonials 🎥

Capture genuine customer reactions to unboxing or using your product.

Real reactions feel authentic and relatable, which can increase trust and engagement.

Adding live captions with their thoughts makes it even more compelling.

3. Show Off Exclusive “BFCM-Only” Products 🔥

Offer a sneak peek of limited edition or exclusive BFCM products.

Keep it mysterious and show only a few details to intrigue viewers.

Add “Only X Available” to create urgency, making viewers feel they’re getting something special.

4. Create a Fast-Paced “Price Drop” Comparison 📉

Use quick visuals to show before-and-after price comparisons, highlighting savings with striking red “slashed” prices or countdown effects.

This format makes the value clear and emphasizes the urgency of the discount.

5. Run a 60-Second “Shop With Me” Guided Experience 🛒

Create a POV-style video guiding viewers through a curated shopping experience.

Show them how to mix and match items, select bundles, or even “add to cart” in real-time.

It’s a personal touch that makes online shopping feel more engaging.

#3
Get your TikTok and Meta ads ready for BFCM

Happy Monday!

With Black Friday and Cyber Monday (BFCM) right around the corner, here are a few key strategies for preparing TikTok and Meta ads that capture attention and drive sales during one of the busiest shopping weekends of the year. From creative adjustments to performance optimization, this guide covers the essentials to make sure your ads deliver.

Why this matters: BFCM is a prime time to reach new customers and boost revenue, but it’s also the most competitive time for ad space. Getting your ads in top shape now means you’re set up to attract shoppers who are ready to buy.

How to apply it today: Here are a few actionable steps to ensure your ads stand out and perform this BFCM

• Start with audience insights: Use TikTok’s and Meta’s analytics to pinpoint which audiences are engaging most. Adjust targeting accordingly to focus on the groups most likely to convert.

• Optimize creative assets: Go bold with eye-catching visuals and short, direct copy that grabs attention fast. Remember, BFCM shoppers scroll quickly, so make the first few seconds count.

• Test ad placements and formats: Experiment with different ad placements and formats to see what works best. On Meta, consider Reels and Stories; on TikTok, test Spark Ads for a native feel.
  

#4

Hubspot

Transform Your Excel Skills with 50 Pro Hacks (+ Free Templates)

Stop wrestling with spreadsheets. Our comprehensive Excel mastery pack includes everything you need to become a spreadsheet wizard in record time.

• Master 50 essential Excel tricks with step-by-step GIF tutorials

• Create stunning data visualizations using done-for-you graph templates

• Learn time-saving shortcuts the pros use daily

• Access game-changing formulas and functions explained simply

Ready to revolutionize your Excel workflow?

[Download Now]

📰IN THE NEWS

👉Post-COVID e-shoppers are more demanding

Post-COVID, APAC e-shoppers expect more variety, deals, and fast delivery, with Gen Z driving demand for social commerce and sustainability—adapt now to meet these rising expectations. In this report, KPMG reveals the trends shaping the future of e-commerce in Asia-Pacific.

B2B Advertisment Opportunity

If your tool/service can help 50,638 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.