Monday, May 15

🤑 Why your checkout matters

📰 TL;DR - According to a new survey from PYMNTS and Checkout, 91% of shoppers said a satisfying checkout experience substantially impacts their willingness to shop from a brand again. That’s big! So what do they want? Price matching, clear refund policies, and non-automated coupons are important. A wide range of payment options is also desired. Click through for more stats.

💡 Insight - An interesting data point here is that shoppers who try to complete a purchase on social media experience the most friction. That really shows the debate over social commerce — yes, meeting customers where they’re browsing social media is a powerful conversion tool. But, the experience is still lacking. That’s why some major brands have in fact done away with social commerce altogether. It’s a pros-and-cons situation every brand must grapple with.

➡️You can read the article here...

⚠️ Most DTC brands get THIS wrong about seeding products to influencers*

The ancient (i.e. 2018) tactic of "no commitment" influencer seeding simply does not work anymore.

It creates unrealistic expectations and uses bait-n-switch to get influencers to promote you. Nobody likes that.

Meanwhile, there are some brands that seem to just get it. Why? They're doing something different... something unique... something that is not commonly shared on Twitter.

In this private document, made specifically for DTC Daily readers, a former agency owner shares what really works with influencer seeding. The notion doc has all his playbooks, templates, and follow-along videos. He's revealing it all.

Apply it and you could seed products with 70% activation rates + get sales & awareness for your brand!

📦 And your delivery matters, too

📰 TL;DR - Here’s a survey of 1,000 shoppers that gets into what shoppers hate about the shipping and delivery experience. A full 77% of shoppers are less likely to buy from a brand again after a negative delivery experience. A similar number really dislikes strict return policies. Also big: nearly half said they prefer brands that allow doorstep returns that don’t require figuring out packaging and a return label.

💡 Insight - The really shitty thing about shipping is that even when it’s totally beyond your control as a brand, customers have few others to place the blame on. In fact, 53% said they blame the brand and delivery companies when things go wrong. It’s not fair, but such is e-comm life. That’s why delivery can’t be an afterthought — test out different partners and find the most reliable and accurate service possible.

➡️You can read the article here...

🤖 TikTok Shop to support “no box, no label” returns

📰 TL;DR - As you just saw above, customers very much prefer to do their e-commerce returns with as little effort as possible. That means not having to mess around with finding their own appropriately-sized box and print and stick a label. TikTok Shop has partnered with UPS to offer just that for TikTok Shop purchases.

💡 Insight - TikTok Shop still isn’t fully available in all markets, which is a downer, but it’s good to see they’re trying to correct the issues we see with social commerce on other platforms. And since everyone else loves to copy TikTok, I’m optimistic that whatever TikTok Shop innovates, others will follow, making your life easier.

➡️You can read the tweet here...

🛠️ Things worth checking out

✍🏼 CONTENT* - Stand out from the crowd with Grapevine! Whitelisted editorial content campaigns that decrease CPAs by 25%+. Book a free demo here.

⭐ SUPERPOWERS - Turn pageviews into pipeline with Dealfront. They identify companies visiting your website daily, uncovering hidden, high-intent leads! Get sales superpowers here.

👙 CELEB SWIM - Mindy Kaling has partnered with DTC brand Andie Swim to create her own line of swimsuits. Read more here.

🛏️ BED BATH AND FLOP - Bed, Bath and Beyond went through great pains to create tons of private label products. And they flopped. Read why here.

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Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.WednesdanyeMondaydThuesdTuesday