Monday, June 24

🗣 Running a B2B and want to reach 40,403 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

WHAT’S HOT ON SOCIAL MEDIA

If you sell any type of supplements or plan to sell, give this short thread a read!

Read the full thread on X here. What Lucian has broken down is underrated fundamentals.

DEEL

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Many businesses might worry that only industry leaders and legacy businesses can attract the top global talent needed to expand. Deel disagrees.

Our Guide to International Hiring explores:

• How to find and attract the right talent

• Unique strategies for global hiring

• How to pay your global team

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With customizable contracts and benefits, global payroll solutions, and top local legal experts to keep you compliant, the team at Deel will get you hiring quickly and compliantly in 150+ countries in no time. And that’s just the beginning.

Download the guide to unlock global talent today.

💎 How to Do Deep Research for Creating Effective Ads

Want to know your customers better and create ads that really work?

You need to go where your ideal customers are hanging out. Here are six great places to do deep research for your ad copy:

1. Quora

2. Reddit

3. Amazon Reviews

4. Facebook Ads Library

5. Competitors’ Websites/Reviews

6. Facebook Groups/Communities

You can learn a lot about what your customers want and need by visiting these sites.

Here’s how you can use this information to make awesome ads:

A. Go to your competitor's website.

B. Read the reviews of their product.

C. Find common complaints in the reviews.

D. Create ads that solve these complaints.

This method helps you make ads that speak directly to your audience by addressing their real problems.

And guess what?

You can make this process super quick and easy with ChatGPT. In next week’s newsletter, I’ll show you how to use ChatGPT to create effective ads.

IBRAHIM’S NUGGETS

Happy Monday!

For most, Mondays aren’t really that “happy”, in fact, it can be dreading, and I get it—I’ve been there, but here’s to hoping that you start working on things where Mondays can get exciting too!

Because of all the things going on with Meta and how they’re making media buying more and more easier with each day passing by, it’s never been more important to test and analyze your creatives, and that’s what we’ll talk about today!

Here are 6 important metrics you need to analyze for creative testing:

• Cost Per Acquisition (CPA)

• Click-Through Rate (CTR)

• Cost Per Click (CPC)

• Hook Rate

• Hold Rate

• Conversion Rate

Let’s say you want to test which Hook resonates with your Audience:

• Create 2 ads: Keep everything the same, just change the initial hook

• Try 2 hooks:

  • Hook 1: Need age-appropriate clothes to feel fashionable?

  • Hook 2: Tired of “Old Lady Fashion” options?

• Same ad, just the hook is different, and yet they perform so differently

How to analyze both the creatives:

• Creative with Hook 1

  • Hook Rate: 21%

  • CPA: $60

  • CTR: 2.4%

  • CPC: $1.7

  • Hold Rate: 19%

  • Conversion Rate: 2%

• Creative with Hook 2

  • Hook Rate: 32%

  • CPA: $44

  • CTR: 3.2%

  • CPC: $1.4

  • Hold Rate: 23%

  • Hold Rate: 23%

  • Conversion Rate: 3.4%

Creative with Hook 2 in this case is a clear winner, and the only difference was the hook. You won’t find metrics like Hook rate or Hold rate in Meta—you have to build these as custom metrics.

Here’s how to build these custom metrics:

• Hook rate: 3 Second View/Impression * 100

• Conversion rate: Purchase/Landing page * 100

• Hold rate: 25% Video view/3 Second view view * 100

How to effectively test & analyse creatives:

When you test creatives, If nothing is working, break it down and analyse each metric and then specifically focus on the parts that’s under-performing. It can be a lot of work at times, but that’s what it takes.

How to improve based on metrics:

Alright folks, that’s it for today!

If you have anything you’d like me to talk more about, or have any questions, feel free to share/ask here.

IN THE NEWS

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.