Monday, June 10

🗣 Running a B2B and want to reach 39,336 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

WHAT’S HOT ON SOCIAL MEDIA

If you haven’t set up TikTok shop, this is your reminder to do so. TikTok shop is booming, and one of the best things about it is the creators that sign up as affiliates.

Over 100K creators have signed up as TikTok shop affiliates, who can choose to promote any products that is listed in the market place, and they get paid a commission after a customer purchases through them. The commission can be set by the brands.

The time to ride this wave is now!

MINISOCIAL

Take a page out of the book of Banza, Topicals, Imperfect Foods, and MeUndies and partner with minisocial for their micro influencer campaigns, which is the key to unlocking consistent engagement on Instagram and TikTok and content that you can leverage across all of your marketing channels.

Stop wasting your time emailing dozens of creators every day, easily partner with minisocial and get 25, 50, 100 creators booked up for your next campaign within a week.  

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully-licensed content AND share it with their followers! It's the best two-in-one solution out there. 

Scared of commitment? Good, they don’t have any. Just pay per project you choose to spin up.

Understanding Ad Fatigue and How to Combat It in Meta Ads

Hey there, fellow marketers!

Are your Meta Ads starting to feel stale? Are you noticing a drop in engagement and a rise in costs?

You might be dealing with the dreaded ad fatigue. But don’t worry!

I'm here to break it down and give you the tools to fight back.

What is Ad Fatigue?

Ad fatigue happens when your audience sees your ads so often they ignore them. It's like hearing the same song on repeat—eventually, you want to change the station.

In Meta Ads, this means higher costs and lower returns. Not cool, right?

How to Spot Ad Fatigue

Look out for these telltale signs:

• Declining CTR: If your click-through rates drop, your audience is losing interest.

• Rising CPC: Higher costs per click mean your ads are becoming less effective.

• Lower Engagement: Fewer likes, shares, and comments? That’s ad fatigue knocking on your door.

• High Frequency: If people see your ad too many times, they’ll start tuning it out.

How to Combat Ad Fatigue

Ready to freshen things up? Here’s how:

1. Rotate Your Creatives: Keep things fresh by regularly changing your ad images, videos, and copy. Variety is the spice of life!

2. Segment Your Audience: Tailor your ads to different audience segments. Personalized content is always more engaging.

3. Use Dynamic Ads: Meta’s dynamic ads show different versions of your ad to different people. This keeps your content fresh and engaging.

4. A/B Testing: Always be testing! Find out what works best by experimenting with different ad variations.

5. Leverage Lookalike Audiences: Expand your reach with lookalike audiences who share traits with your current customers but haven’t seen your ads yet.

6. Seasonal and Topical Campaigns: Align your ads with current events, seasons, or trending topics. Relevance is key!

7. Smart Retargeting: Balance retargeting with new customer acquisition to avoid overexposing your audience.

8. Monitor Metrics: Monitor your ad performance. Regularly check your CTR, CPC, engagement rates, and frequency to spot fatigue early.

9. Refresh Copy and Design: Even small ad copy and design changes can make a big difference. Mix it up with new headlines, calls to action, and visuals.

Ad fatigue is a common challenge, but you can keep your campaigns fresh and effective with the right strategies

Rotate your creatives, segment your audience, and monitor your metrics to ensure your ads remain captivating and converting.

IBRAHIM’S NUGGETS

Happy Monday!

Hope you had a great weekend, and had some good time to recover from a stressful week.

Over the years, I’ve spoken to a lot of Founders and have interviewed some, and one of the things I noticed Founders struggle with, especially during the initial phase while starting up when they’re most likely a solo Founder is—copywriting.

Sure, we now live in an era of AI and GPTs, but the output is only as good as your inputs (prompts). If you aren’t providing it with clear instructions, you’re going to receive output that sounds like it was written by a robot—not a human. I still believe it can’t entirely replace copywriters, and hiring a good copywriter is worth it even today, but this works really well for Founders that start off with the tight budget.

So for today, I’ll share a GPT4 prompt that I created last night, which can generate features/benefits for your product—an essential part of your website or a landing page.

Alright, let’s get into it..

ChatGPT4 Prompt:

You are CopyGPT, and your job is to help me write marketing content like a professional copywriter.

Read and analyse the link to my product: [link to a product page]

Now help me write benefits/features focused marketing copy.

Follow the format below:

• [title] Short title that says something interesting about related to the product or the problems it solves

• [description] Short description to expand on the title above

• [benefit 1 title] Short title mentioning a benefit or feature of the product

• [benefit 1 description] Short description regarding the above benefit or feature

• [benefit 2 title] Second short title mentioning a benefit or feature of the product

• [benefit 2 description] Second short description regarding the above benefit or feature

• [benefit 3 title]Third short title mentioning a benefit or feature of the product

• [benefit 3 description] Third short description regarding the above benefit or feature

In addition, replicate the voice and tone of the content you read in the url.

Examples:

1. Drunk Elephant

2. Hydrant

3. Huel

4. Our Place

[end of the prompt]

I’ve been considering on building a paid prompts playbook for all the essential things such as:

• FAQs

• Promos

• Plain Letter

• Blogs/Newsletters

• Press Mentions

• Before-After

• Customer Testimonials

• How-to/Hacks

• Product Recommendations

• Science Behind

• Problem-Solution

• Social Comment Highlight

• Back in Stock

• UGC

• Authority Testimonial

• Comparisons, etc.

   

Alright folks, that’s it for today!

IN THE NEWS

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Vietnam is one of the top 10 countries globally for e-commerce growth

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.