Monday, July 15

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WHAT’S HOT ON SOCIAL MEDIA

“Every business owner should be making content”

We 100% agree with this. If you’re not creating content in 2024 and it ain’t one of your priorities, it’s hard to make it. In short, content today can make or break your brand—that’s how powerful it is!

If you aren’t creating content already, consider this as your reminder 💪

LATELY

Getting tangled in endless copywriting, chaotic content distribution, and declining social metrics?

Lately’s Neuroscience-Driven AI™ learns and adapts to your unique brand voice to create social content that your audience will love.

- 200% MORE LEADS

- 245% MORE CLICKS

- 12,000% MORE ENGAGEMENT (not a typo!)

- 80% LESS COST

Lately AI schedules and populates your social media calendar faster than you can grab a cup of coffee. ☕

You are one ad away from your next 7-figure scaling ad.

"In 2024, Meta Ads have become smarter than ever before.

Back in the day, it used to be a lengthy process after creating ads,

1️⃣ Split testing ads across interests, lookalike and broad audience

2️⃣ Distributing ads and budgets between prospecting, retargeting and post purchase

Now, this is happening in a few clicks with Advantage+ campaigns.

Meta's AI has become so advanced that,

⚡️ It delivers ads with Precise Targeting

⚡️ Auto Allocates Budgets to Performers

⚡️ Recommends best practices to make the most out of your ads

⚡️ Gives you AI Generated Primary Text & Headline Suggestions based on your account history.

⚡️ Optimises and monitors ads in Real-time adjusting your bids and targeting parameters on the fly.

Which leaves you (Business Owner) with only one thing to do.

Create ads that are aesthetically compelling & psychologically persuasive to get your viewers click and buy your products.

How do you get there?

By Testing atleast 5 to 10 ads every week. (I'm going to cover "How-to-do-this" next week)

Remember, you are one ad away from your next 7-figure scaling ad."

IBRAHIM’S NUGGETS

Happy Monday!

Hope you had a great weekend! Today, I wanted to share RFM analysis that you can execute on to improve your Black Friday Cyber Monday (BFCM) Retention and CX. Moving forward, I’ll be writing a lot more issues and deep dives on BFCM, so stay tuned!

Alright, let’s get into it..

Personalized Engagement Through RFM Analysis

RFM stands for Recency, Frequency, and Monetary. Let's break down RFM analysis in simple terms.

In layman's terms, RFM analysis is about segmenting your customers based on how recently they've purchased (Recency), how often they buy (Frequency), and how much they spend (Monetary).

This isn't just slicing and dicing data for the fun of it. It's about understanding your customers at a granular level.

Why RFM Matters Now More Than Ever

During BFCM, everyone's dying for attention. But not all customers are equal. Some need a gentle nudge; others a VIP treatment. RFM helps you tailor your approach.

For instance, those who last purchased a while ago or haven't spent much might feel forgotten. Here's where a personal touch can make a world of difference.

The Magic of Personalization

Imagine receiving a plain text email from a brand's founder, giving you the inside scoop on exclusive products or offers.

This approach can be particularly effective for the 'sleepers’ of your customer base—those who haven’t engaged recently. If anything can reignite their interest in your brand and make them feel valued, it’d probably be a personal email.

Catering to Your VIPs

On the other end of the spectrum are your VIPs—the top 1% in terms of recency, frequency, and spend. These are your brand evangelists, and they deserve the red carpet treatment.

Think about exclusive offers crafted just for them. This could be early access to your BFCM deals, a special discount, or a personalized product recommendation based on their purchase history.

Subscriptions and Frustrations

If your business model includes subscriptions, unique messaging becomes even more crucial. You need to identify which subscribers are eligible for BFCM offers and preemptively address any potential frustration.

This is about making every customer feel seen and taken care of, especially during the busiest shopping period of the year.

If your subscribers generally get 15% off, and now they are watching discounts slung around for 25% off, that’s an easy way to see a ton of unsubscribes…

Plain Text Emails - The Undersung Hero

In a world where everyone's bombarding customers with flashy emails, the simplicity of a plain text email can be surprisingly effective. It's personal, direct, and cuts through the noise. And the best part? It takes just a few minutes to craft and send.

It’s not about grand gestures; it’s about genuine connection.

RFM in Action

• So, how do you put this into action? Start by segmenting your customer base using RFM criteria. Then, tailor your communication for each segment.

• For the less engaged, a heartfelt email from the founder. For your VIPs, exclusive offers. And for everyone in between, acknowledge their past interactions and make them feel appreciated.

• Remember, BFCM is not just about the mad dash for sales; it's about building lasting customer relationships. It’s about turning a transaction into a connection and a one-time buyer into a loyal fan.

Practical Summary:

• Segment customers based on their purchase history (Recency, Frequency, Monetary value).

• Send personalized emails: heartwarming for less engaged, exclusive offers for VIPs.

• Use plain text emails for a direct, personal touch.

Alright folks, that’s it for today! Have any questions? Ask here.

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.