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Monday, July 1

Monday, July 1

Crys A.
July 01, 2024

🗣 Running a B2B and want to reach 44,788 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

Hey guys,

Hope you all had a nice weekend.

"Focus on making a customer, not a sale.” - Katherine Barchetti

12 Facts about Meta Ads
Ibrahim’s Nuggets: 5 favorite static ads from my swipe file
Top 3 Latest News: Levi & Strauss reports 19% e-commerce growth in Q2 earnings as overall sales miss expectations and more…

Let’s get into it👇

DTC Ad360

Thank you for the overwhelming response to DTC Daily’s new paid ads service. We have opened up 10 more slots for you to optimise your campaigns.

As promised there is NO upfront cost.

You only pay when you profit.

Here’s what you get with DTC Ad360:

FREE data analysis of your current paid ads campaign across all platforms - before even starting anything, Ad360 will do an initial assessment to showcase how much you are potentially losing out on by using our AI home-grown platform
With the platform you would get rule-based automations & machine learning algorithms assisting you in reducing inefficiencies in ad spend
Access to a centralised dashboard for reporting on all media channels and campaigns
Weekly reports & insights

This platform is not for everyone though. To improve inefficiencies, you need to:

Have a current ad spend of at least $10,000 per month
Have campaigns that have been active for over 1 month
Have a strong motivation to optimize your paid ads campaigns

WHAT’S HOT ON SOCIAL MEDIA

A really good case study on Liquid Death.

Read the full thread here.

Sai - DTC Paid Ads Specialist

12 Facts about Meta Ads

1. Emphasize ""Free"" in Offers

Instead of saying, “Get A, B for $45 + $4.99 for shipping,” say, “Get A for $45 & We’ll include B & free shipping if you order right now.” Simple, effective, and appealing.

2. Add Captions to Videos

70% of viewers watch ads with the sound off. Always include captions to ensure your message reaches everyone.

3. Simplify Your Approach

Follow a simplified ad account structure.
Consistently test new creatives.
Research competitors and ad copies and test new offers.
Avoid overcomplicating with unnecessary information.

4. Optimal Facebook Ad Dimensions

Single Video Ads: 4x5
Single Image Ads: 1x1
Story Format Ads: 9x16

5. Make Ads Fun and Engaging

Use humor and memes.
Tell compelling stories.
Create ads that mimic natural conversation.
Ensure the ad feels like a good use of time, whether or not the viewer buys the product.

6. Use Pattern Interrupts

Only 20% of people watch more than 3 seconds of an ad. Start with attention-grabbing statements like:
“Discovering THIS has been an absolute game changer.”
“Did You Know? [STATISTIC/FACT].”
“I can’t believe what I did until I did THIS.”

7. Prioritize Mobile Optimization

90% of visitors view landing pages on mobile. Design your landing pages with mobile-first in mind to avoid wasting ad spend.

8. Follow the Rule of 3-5

Limit active campaigns to 3-5.
Limit active ad sets per campaign to 3-5.
Limit active ads per ad set to 3-5.
This rule aids in effective scaling.

9. Embrace Initial Losses for Scaling

Expect to lose money initially when testing new audiences, creatives, and landing pages. This investment is crucial for future scaling.

10. Provide Practical, Actionable Content

Instead of e-books, offer:
- Checklists
- Cheat sheets
- Processes
- Mind maps
- Swipe files
People prefer actionable items over long reads.

11. Use Raw, Unfiltered Videos

Unedited, raw videos tend to perform better and feel more authentic.

12. Manage Expectations with ROAS

High ROAS brings belief; low ROAS brings doubt.
Focus on controllable factors and adjust strategies accordingly without panic."

IBRAHIM’S NUGGETS

Heyyy, hope you had a great weekend!

I’m still in Goa, and having some fun time with the boys. It has been a lot of fun so far—enjoying the last few days as a bachelor :D

Alright, so today I’ll share 5 of my favourite ads from my static swipe file..

The Benefits Venn Diagram

Ad principle: The ad uses a Venn diagram to visually communicate the product's dual benefits: curbing hunger and burning fat fast. Combine the best benefits and show your product. Prospects will deduce the answer themselves.

The AI Imagination

Ad principle: Use AI to make your users feel something. Most of my AI ads have tanked, but this one helped me scrollstop. If someone sweats at night, this is a solution they would want. The unusual and striking visual representation effectively conveys the product's benefit of cooling.

The big metaphorical idea

Ad principle: Use a visual metaphor. Show the key difference before and after using your product. This ad is easy to understand and the copywriting does the rest of the job with humor.

Smileys

Ad principle: Use emojis to show users how they’d feel interacting with your product. Combine this with the ‘us vs. them’ format and it will make viewers click.