Monday, January 29

The 5 things in DTC you need to know today

Author

Mustafa Khundmiri
January 29, 2024

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • How AI is Transforming eCommerce Personalization

  • Halara Hits Paydirt with Influencer Marketing

  • The Power of Storytelling in DTC Email Marketing

Let’s get into it👇

AI
#1 - How AI is Transforming eCommerce Personalization

The Rundown: AI-powered personalization is quickly becoming integral to ecommerce, allowing businesses to create tailored recommendations and experiences for each individual customer.

The details:

  • Generative AI can analyze customer data to uncover detailed insights about preferences and behaviors. This enables truly customized product suggestions, website content, emails, and more.

  • 82% of companies are already harnessing AI for personalization to drive greater customer satisfaction and loyalty. Use cases like personalized chatbots are making conversations feel authentic and human.

  • Integrating real-time customer and product data amplifies the impact of AI, allowing for timely, relevant recommendations that exceed customer expectations.

Why it matters: As AI personalization continues improving, it will reshape customer experiences and enable deeper brand connections. When an algorithm can understand someone extremely well, it fosters tremendous value and sales.

JEBBIT
#2 - Jebbit: Your Precision-Driven Marketing Solution

The Jebbit no-code platform enables brands to create digital experiences such as quizzes, lookbooks, trivia & surveys so that they can collect first party data and enhance their marketing effectiveness with a data-driven approach.

Jebbit clients have experienced measurable improvements in lead quality with 85% average completion rates and improvements in conversion rates with a 30% lift in average order value.

Our difference lies in our commitment to innovation, data transparency and genuine value exchanges.

Choose Jebbit for a marketing strategy that is not only efficient but also results-oriented.

MARKETING
#3 - Halara Hits Paydirt with Influencer Marketing

The Rundown: Halara, a small athleisure startup, achieved explosive growth by incentivizing creators and micro-influencers to promote their brand across social media.

The details:

  • Halara noticed early organic TikTok videos featuring their clothes and decided to double down, putting ad dollars behind viral content.

  • They actively court creators by sending them free product to review and offer commission-based affiliate links.

  • Their campus ambassador program pays college students to promote the brand on campus through events and word-of-mouth.

  • The ambassador program also targets non-student fans to foster grassroots advocacy.

  • Moving forward, Halara plans to connect with niche sports influencers and fans.

Why it matters: Halara provides an instructive model for how emerging consumer brands can harness user-generated content and micro-influencer marketing to rapidly achieve scale and awareness. Their creative approach to ambassador programs also shows how brands can incentivize organic advocacy in target communities. For any marketer struggling to cut through the noise, Halara's scrappy influencer marketing strategy offers inspiration.

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

RESOURCES
#4 - Things Worth Checking Out

 AI - 10 artificial intelligence projects revolutionising ecommerce

 TOOLS - Top 13 influencer analytics tools that work

 PAYMENT - PayPal reveals new AI tools to make sure your business always gets paid

MARKETING - 7 ways to improve your ecommerce website performance for improved sales

 STOCK - Shopify stock is down 54% from its highs - should you buy it in 2024?

EMAIL
#5 - The Power of Storytelling in Direct-to-Consumer Email Marketing

The Rundown: Storytelling and personalization in email campaigns connect customers more deeply to DTC brands.

The details:

  • Effective brands like Blume and Vuori use distinct voices and narratives to resonate emotionally rather than push products.

  • Strategies like leveraging user photos and reviews foster authenticity and trust in brands like Glossier.

  • Creative visuals, collaborations, useful tips and focusing on products over sales build affinity between consumers and brands.

Why it matters: 1,000 impersonal sales emails annoy consumers but a few dozen intimate, engaging stories turn them into loyal brand ambassadors.

Did you learn something new from today's newsletter?

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