Monday, January 22

The 5 things in DTC you need to know today

January 22, 2024

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

🚨 In today’s newsletter đźš¨

  • 90 Days to Sell

  • Surviving the Digital Grocery Cliff

  • The Future of Finding Stuff Online

Let’s get into it👇

LAUNCH
#1 - 90 Days to Sell

The Rundown: Launching an ecommerce business is tougher than ever with fickle consumers and ruthless competition from digital giants.

Key Details:

  • Shoppers have endless options and little brand loyalty, wiping out companies overnight when better alternatives emerge.

  • Influencers and social media rapidly shift trends, requiring constant innovation.

  • Competing with Amazon and other titans over a 90-day launch period crushes most young brands.

Why It Matters: The barriers are steep for launching a successful, sustainable ecommerce brand in today's hyper-competitive retail climate. Founders need flawless execution across product-market fit, user experience, marketing and infrastructure just to survive the first 90 days.

MARKETERHIRE
#2 - Hire Top Marketing Talent With Ease

The Solution: MarketerHire vets and matches clients with top 1% marketing talent, making it easy to find skilled help for your business.

The Offer:

  • No more wasting time on unreliable freelancers or ambiguous job posts

  • Vetted marketing talent matched to your specific needs

  • Accountability measures to ensure work quality

  • Ongoing support to manage and optimize talent

  • Discounted pricing for early adopters

Why you need it: Finding and keeping excellent marketing

help is essential for business growth, but the process is often frustrating. MarketerHire simplifies it.

ACQUISITION
#3 - Surviving the Digital Grocery Cliff

The Rundown: Major shifts in consumer behavior and technology are radically changing the ecommerce grocery environment, threatening many CPG brands.

Step to take:

  1. Identify new shopper entry points and micro-occasions for your category. Get your product in front of first-time buyers.

  2. Actively monitor your search visibility and keyword performance. Continuously optimize listings to stay atop search results.

  3. Obsess over product content quality and presentation. Descriptions, images, and reviews are make-or-break.

  4. Encourage reviews through discounts and loyalty programs. Shoppers won't buy products with minimal social proof.

  5. Ensure your content meets each retailer's standards. Falling short means getting buried on their sites.

Key Takeaway: Brands that skillfully evolve with the digital shelf revolution will capture shopper attention. Those clinging to old-school strategies face extinction from 1,000 ruthlessly optimized competitors.

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

NEWS
#4 - Things Worth Checking Out

 AI - Square adds AI-generated product descriptions to its ecommerce tools

 SOCIAL - Is TikTok Shop slowing down the apps growth?

 CONTENT - How to generate AI images like a pro

 PAYMENTS - Failed payments in cross-border sales an unresolved problem?

 PREDICTIONS - eCommerce trends to keep an eye out for in 2024

ECOMMERCE
#5 - The Future of Finding Stuff Online

The Rundown: Digital shopping has transformed lives but shoppers still find it hard to find the exact product they’re looking for. However, visual AI is changing the game for the better.

The Details:

  • 80% of shoppers abandon sites when they can’t find what they want. Visual search fixes this.

  • AI analyzes product images to understand features and details text search misses.

  • It enables personalized recommendations from visual cues, not just text metadata.

Why It Matters: Visual search finally aligns with the highly visual process of shopping IRL. It could boost conversions and transform ecommerce into a truly intuitive experience.

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