Monday, January 15

The 5 things in DTC you need to know today

January 15, 2024

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🚨 In today’s newsletter 🚨

  • FedEx Fires Back With New eCommerce Weapon

  • Implementing AI for eCommerce Marketing

  • Rethinking Messaging to Drive Growth

Let’s get into it👇

ECOMMERCE
#1 - FedEx Fires Back With New eCommerce Weapon

The Rundown: FedEx announces a new e-commerce platform called "fdx" aimed at providing solutions for online merchants, using data and insights from its delivery network.

Key Details:

  • FedEx is launching "fdx" in the fall, promising end-to-end e-commerce solutions for supply chain management, sales, and delivery.

  • The platform combines existing FedEx tools with new customization features, powered by logistics data.

  • This pits FedEx directly against Amazon's rapidly expanding logistics and delivery services.

Why It Matters: The shipping wars are heating up. Fdx seems strategically targeted at an Amazon weakness - its dominant Marketplace puts it at odds with some sellers. If FedEx can provide value and an alternative, it may stem the tide of Amazon encroaching further into its turf. The race is on to leverage data and supply chain integration in e-commerce.

DESIGN
#2 - Elevate Your Brand Visually With Delesign Chat

The Solution: Delesign Chat helps brands create great graphics fast through chat. Their service delivers awesome visuals with top quality, speed, and no hassle.

The Offer:

  • Skilled designers blend innovation and direction to generate compelling images.

  • Offerings include logos, posts, ads, flyers, and more.

  • Putting clients first to actualize brand vision in standout visuals.

Why Use It: For brands seeking better visuals, Delesign Chat brings talented designers to chat. The goal is graphics that stand out and help brands grow.

AI
#3 - Implementing AI for eCommerce Marketing

The Rundown: Artificial intelligence tools like chatbots, visual search, and predictive recommendations can transform online shopping experiences.

Step-by-step:

  1. Audit your customer data to identify key insights for personalization

  2. Research AI solutions for key ecommerce use cases like conversions

  3. Integrate top AI tools into sites for chat, search, recommendations

  4. Set up testing to optimize AI performance over time

  5. Monitor customer metrics to measure AI impact on business growth

  6. Analyze performance data to identify areas for additional AI integration

  7. Stay on top of AI advancements to determine future implementation opportunities

Key Takeaway: Targeted AI strategies allow ecommerce sites to rapidly tailor experiences, meet customer needs, and unlock new revenue growth.

RESOURCES
#4 - Things worth checking out

 AI - AI chatbot startup LimeChat launches ecommerce chatbot with Microsoft

 TOOLS - How one Dutch ecommerce brand reaches people with AI tools

 CONTENT - TikTok's entry into the e-commerce space & its impact on users

 TRENDS - 6 paid social trends to be aware of in 2024

 STOCKS - Where will Shopify stock in 10 years from now?

MARKETING
#5 - Rethinking Messaging to Drive Growth

The Rundown: DTC startup Jolie found success by positioning a basic shower head as a must-have wellness product. They brought in over $25 million in 2023 revenue by marketing water filtration as an essential first step for skin health.

The Lessons Learned:

  • Clever messaging around wellness can charge a premium for commodity items

  • Identifying an aspirational niche and community can fuel organic growth

  • Start niche but have a plan to later expand your appeal more mainstream

How it Applies to Your Business: No matter what product you sell, carefully crafted branding and messaging taps into what consumers aspire to. Look at your offering through a wellness or lifestyle lens. Could you frame your solution as enabling a better routine for customers?

Build a community of passionate fans that will organically promote you. Start by identifying a niche market that connects emotionally with your product's purpose before going mass market.

Did you learn something new from today's newsletter?

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