Monday, January 1

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🚨 In today’s newsletter 🚨

• Should you focus on zero search volume keywords?

• 5 payments trends to look out for in 2024

• How to use eCommerce personalization to boost sales

Let’s get into it👇

#1 - 🔍 Should you focus on zero search volume keywords?

📰 TL;DR - We're all focused on product keywords with high search volume, but should we also go after zero search volume terms? This piece makes the case for their value. For example, they can populate site structure, address customer questions not in data, enable low-cost remarketing, and access demand for bestsellers.

Though low individually, collectively they create conversions. Like, long-tail zero volume keywords linked to product pages can attract backlinks driving awareness and links to flagship items. And answering one-off buyer questions builds goodwill and consolidates content so service reps aren't duplicating efforts. In essence, zero volume keywords open up sales opportunities.

💡 Insight - Focusing on zero search volume keywords can unlock hidden opportunities for ecommerce sites. Even though a product keyword may not register searches, it can still appear in related questions and recommendation modules.

Creating product content around these terms builds site structure, answers customer questions, and enables low-cost remarketing. Check where zero search queries show up to uncover sales potential. Approach them to provide product solutions rather than chase volume. Structure product content to address root topics that do have searches. This allows tapping into an existing audience while serving your customers.

➡️ You can read the article here...

 #2 - 💳 Automatically eliminate up to 70% of potential chargebacks

Ecommerce founders often find themselves battling a relentless onslaught of chargebacks and fraud. This not only disrupts their payment processes but also poses a real threat to the stability and reputation of their businesses.

Introducing Alerts by Chargeflow

The way Chargeflow works is simple. It gets notified when a disputed transaction occurs, before that dispute has a chance to evolve into a full-blown chargeback. Chargeflow then takes corrective action to resolve the issue.

For the last few weeks of 2023, you can get Chargeflow alerts for 50% off - just $20 per prevented chargeback instead of the usual $40. Take advantage of this deal now so that in 2024, your online business will be equipped to sell without limitations from chargebacks or blocked payments.

#3 - 💳 5 payments trends to look out for in 2024

📰 TL;DR - The world of payments continues to fragment with new solutions popping up constantly. Yet no single form of payment has become dominant. Even so, 2023 saw over $32 billion in fintech investment deals showing there's still plenty of interest. As we look to 2024, expect further moves to contactless payments, mobile wallets and QR codes as over half of consumers embrace tap-to-pay.

BNPL also expands beyond Gen Z and into more categories like travel. More loyalty programs integrate with checkout. Scan-free technologies experiment in convenience stores and airports. SoftPOS allows custom integrations between apps and hardware. Pay-at-table also spreads in restaurants. The key is ensuring customers can pay however they want - method, financing and all.

💡 Insight - I strongly believe seamless omni-channel payments will define success in 2024. Mobile and contactless adoption continues accelerating - technologies like soft POS, QR codes, and biometric payments reflect the market's demand for faster checkouts across devices. But convenience means little without flexibility.

Financing and loyalty integration gives consumers payment optionality and drives retention. Merchants should pursue a test-and-learn approach: enable emerging solutions like BNPL and tap-to-pay while gathering data on customer preferences. The playing field remains wide open - no single provider dominates. Still, 2024 will reward those recognizing payments innovation as inseparable from the customer experience. Siloed physical and digital strategies can't keep up as boundaries blur between channels. Merchants sticking to the status quo will struggle for relevancy as early adopters shape what consumers expect.

➡️ You can read the article here...

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#4 - 🛠️ Things worth checking out

😎 AI - How AI’s ‘describe and done’ can revolutionize your work

🤔 PREDICTION - Will Shopify get the bigger piece of big retail ecommerce in 2024?

🛠️ TOOLS - Shopify to develop tools for Israeli e-commerce market

💵 PAYMENT- TikTok eyes Indonesian payments license to boost ecommerce business

📈 STOCKS - Can Etsy stock bounce back in 2024 after falling 60% in the past 2 years?

#5 - 🛍️ How to use eCommerce personalization to boost sales

📰 TL;DR - I know we're all focused on optimizing our websites, but are you thinking about personalization too? This article looks at five strategies for ecommerce personalization to boost sales. For example, did you know that 76% of consumers are more likely to buy from sites using personalization? As well, targeted popups helped Paint Your Life convert 138% more visitors into leads. And Gecko Mom saw a 75% increase in revenue after personalizing their homepage and product pages.

They key is to tailor your site experience and offers based on user behavior and preferences. This builds trust and makes it easier for visitors to find what they want. Start small by personalizing opt-in forms or emails using customer names. Then level up to product recommendations and on-site messaging tailored to each user.

💡 Insight - Personalization hasn't even fully caught on yet, but you've also got to be thinking of what comes after. Personalization is the next evolution in tailoring the shopping experience, but it's nowhere near the end goal. It's a great time to continue engaging past visitors now that you have their data and keep showing them relevant offers based on their interests.

It's also a time when understanding user intent becomes paramount, so if you can decipher that intent, be loud about showing them what they want! I always appreciate a campaign that says something like "You seemed interested in this earlier - take another look.

➡️ You can read the article here...