Monday Jan 6

Author

Crys A.
January 06, 2025

In partnership with

 đŸš¨ In today’s newsletter đŸš¨

  • The Guide to Making AI Work for You

  • Are Your Shoppers Scrolling… or Leaving?

  • DTC Playbook: Graza’s Tech Stack Edition

  • This Beauty Brand Turned Website Clicks Into a Sales Machine

  • Latest News: Ecommerce SMBs Need Faceless Videos & more…

    Let's Dive Into It! 👇

#1

The Guide to Making AI Work for You

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

#2

Are Your Shoppers Scrolling… or Leaving?

Ever wondered how far your customers actually scroll on your product page? That’s where scroll depth comes in—a simple yet powerful metric that tells you how far users go before they stop scrolling.

What Is Scroll Depth and Why Does It Matter?

Scroll depth measures how much of your webpage visitors see before they lose interest.

The harsh truth? Most users don’t scroll very far. If your key product info or call-to-action (like the “Add to Cart” button) is buried too low, you’re leaving money on the table.

How to Track Scroll Depth

Tracking scroll depth is easy with free tools like Google Analytics 4 (GA4) and Microsoft Clarity. These tools provide heatmaps and reports that visually show where visitors drop off.

How to Read Scroll Depth Data

Scroll Map in Microsoft Clarity

Scroll depth heatmaps visually show where visitors are engaging with your product page—and where they’re not. The transition from red to blue reflects how visitor engagement decreases as users scroll down the page.

In the red zones (like the top sections of the page in Image 1), most visitors are actively viewing the content. The percentages in the image indicate the number of users who see each section. For example, at the very top, you’ll see 100% of visitors, but as you move down, the percentage drops—fewer people scroll further.

Now, think about what happens further down the page.

As you scroll past the red zones, you’ll notice the page transitions to blue zones, as shown in the second image. These blue zones represent the areas with the lowest engagement. For example, the percentage drops to 25% or lower, meaning only 1 in 4 visitors make it this far.

If your key information or "Add to Cart" button is in the blue zones, chances are, the majority of your audience will never see it.

What This Means for Conversions

  • 30% of visitors drop off after the first fold

  •  60% drop off after the second fold.

  • By the time you reach the bottom, only 5-10% of visitors remain.

This data makes one thing clear: if you’re not grabbing attention and delivering value within the first two folds, you’re losing customers.

The key? Structuring your page to capture attention instantly and guide visitors toward action without friction.

Take Action Today

That’s why I created “The 2-Fold Conversion System.”

In just 15-20 minutes, you’ll learn how to:

  • Grab attention in the first fold with headlines that stop visitors from leaving.

  • Guide customers toward action with a perfectly optimized second fold.

  • Fix common mobile issues to capture the 80% of traffic on mobile.

You’ll also get 7 real-life examples of high-converting product pages to adapt for your store. This system simplifies what works, so you can start turning visitors into buyers today.

#3

DTC Playbook: Graza’s Tech Stack Edition

Welcome to the DTC Playbook, our new weekly series where we break down the strategies and tools behind some of the biggest e-commerce brands making waves. Each week, we’ll focus on one brand and analyze their entire sales funnel—from tech stack and paid ads to social media, website, and email marketing.

This week, we’re diving into Graza, the olive oil brand that’s taking DTC by storm. Here’s the schedule:

  • Monday: Graza Case Study - Tech Stack

  • Tuesday: Graza Case Study - Ads

  • Wednesday: Graza Case Study - Social Media

  • Thursday: Graza Case Study - Website

  • Friday: Graza Case Study - Email Flow

Let’s kick things off with their tech stack—the backbone of their operations.

4 Tools from Graza’s Tech Stack You Should Know

1️⃣ Klaviyo
Graza uses Klaviyo as their go-to platform for customer lifecycle management. With its powerful segmentation and automation features, Klaviyo allows them to send hyper-targeted emails that keep customers engaged and drive repeat purchases.

2️⃣ Rivo Loyalty
To build brand loyalty, Graza leverages Rivo Loyalty. This Shopify-integrated platform helps Graza incentivize customers with points, referrals, and rewards. It’s a fast-growing alternative to competitors like Smile.io and Loyalty Lion.

3️⃣ Superfiliate
Superfiliate is Graza’s secret weapon for influencer partnerships. It enables the creation of co-branded landing pages and rewards influencers for driving sales, amplifying their brand reach while keeping partnerships streamlined.

4️⃣ Microsoft Clarity
This free analytics tool helps Graza understand how users interact with their website. With features like heatmaps and session recordings, Microsoft Clarity gives actionable insights to optimize their site for better conversions.

Graza’s tech stack is carefully curated to support growth, boost customer retention, and create a seamless shopping experience.

What’s Next in the DTC Playbook?

This week, we’ll continue exploring Graza’s strategies with deep dives into their ads, social media, website, and email flows.

Which brand should we analyze next? Reply to this newsletter and let us know! 👀

Stay tuned for tomorrow’s post: Graza Case Study - Ads

#4

This Beauty Brand Turned Website Clicks Into a Sales Machine!

Haley Bieber’s fame might grab attention, but this beauty brand didn’t stop there. From genius skin quizzes to user-generated reviews, they’ve mastered the art of turning visitors into loyal customers. Curious about their secret sauce?

📰IN THE NEWS

Faceless videos are gaining traction among eCommerce SMBs as a cost-effective and engaging way to showcase products without relying on on-screen personalities. They align with social media trends, helping brands build recognition and drive conversions while maintaining low production costs.

Clevertouch Marketing, with Innovate UK, launches a research division to drive martech innovation. This aims to enhance strategies for navigating evolving marketing landscapes while demonstrating the power of research in optimizing tech-driven marketing efforts. 

AI-driven SEO tactics in 2025 will prioritize personalized user experiences and automated content optimization to stay ahead of changing algorithms. AI integration ensures your e-commerce store stays competitive by aligning with smarter search trends and delivering targeted customer experiences.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here