Monday, Jan 13

 🚨 In today’s newsletter 🚨

• Boost Welcome Flow Revenue by 50% on Shopify

• Why Most Product Pages Fail (And What to Do Instead)

• Episode 2 of the DTC Podcast Series: Bon Bon Bon’s Omnichannel Strategy

• DTC Playbook: Mila’s Tech Stack

• AI Strategies for Peak Productivity

• Latest News: Ecommerce Benefits of Dynamic Pricing & more…

Let's Dive Into It! 👇

#1

Boost Welcome Flow Revenue by 50% on Shopify

Turn your Shopify brand’s email marketing into a profitability engine

• Increase welcome flow revenue by 50%

• Generate 15% more repeat purchases

• Send shoppers to branded storefronts with a 20% conversion rate

Effortlessly optimize your lifecycle marketing

#2

Why Most Product Pages Fail (And What to Do Instead)

Where you display the information on your product page is just as important as what you display.

Did you know 3 out of 5 product pages fail because they bury crucial details?

• Under accordions.

• 3 or 4 scrolls down the page.

• Or worse, they miss them altogether.

If your product page doesn’t grab attention immediately and guide visitors toward the Add to Cart button, you’re leaving money on the table.

Today, I’ll show you how a few strategic changes can turn a failing product page into a conversion powerhouse.

Here are 5 changes we made:

1. The brand has over 100,000 reviews. This should be the first thing someone sees on the page, so we moved the important information to the top of the page, including the product name, reviews, and price. Reviews act as social proof, building trust and credibility, while the discounted price creates a sense of urgency to buy.

2. We have added the product benefits to the primary image. Do not assume people already know the benefits of your product. People buy your products for the benefits they provide.

3. The product page currently has only 1 image. We have added 3 more images with important information. Use this real estate to provide important information about your product and handle any objections that customers may have

4. Dietary information is very important in consumable products. This handles an important objection “Can I consume this product based on my dietary restrictions”. So in case a customer missed it in the product images, it’s been highlighted just below the Get Started button.

5. Lastly, I have added the product bundles to help increase the average order value.

The changes we made are part of a proven strategy outlined in the 2-Fold Conversion System.

This 40-page guide gives you the exact steps to optimize your product page’s first two folds for maximum conversions.

We’re So Confident, We Guarantee It

If you implement the 2-Fold Conversion System and don’t see at least a 10% improvement in your conversion rate, we’ll refund your money.*

#3

Episode 2 of the DTC Podcast Series: Bon Bon Bon’s Omnichannel Strategy

Discover how Bon Bon Bon blends in-store charm with online convenience to create loyal customers. 🍫 Tune into Episode 2 of the DTC Podcast Series for insights on crafting a seamless omnichannel experience and the power of customer relationships.

Have an interesting story of your own to share?

You can help others.

If you’re doing $100k/month, then share your story and how you built your brand with us on the podcast.

There is no cost involved. It's a win-win: You get exposure, and our listeners get actionable advice from someone who's been there, done that.

#4

DTC Playbook: Mila’s Tech Stack

Welcome back to the DTC Playbook!

First, a big thank you for the overwhelming response to our Graza series. The feedback you shared in the poll have been incredible, and we’re thrilled to continue this journey with you.

Before diving into this week’s brand, we wanted to let you know that our team is working on putting together a detailed board of the complete Graza case study. While the newsletter allowed us to highlight just one interesting part of each stage of their funnel, we’ve done a comprehensive deep dive covering their entire funnel—tech stack, ads, website, email flows, and more. Stay tuned for the full release soon!

This week, we’re diving into MìLà Dumplings, a fast-growing DTC food brand known for its premium frozen dumplings.

Since November 2020, MìLà has sold over 30 million dumplings and secured $21.5 million in Series A funding, fueling its rapid expansion across the United States.

Today, we kick off with their tech stack—the tools powering their success.

5 Tools from MìLà’s Tech Stack You Should Know

1️⃣ Black Crow AI
MìLà utilizes Black Crow AI to predict purchase intent in real time, enabling personalized content delivery that enhances customer experience and boosts conversions.

2️⃣ Rebuy
To increase average order value, MìLà employs Rebuy, offering smart product recommendations and upsells during the shopping experience.

3️⃣ Wicked Reports
For precise ROI tracking, MìLà relies on Wicked Reports, connecting advertising performance to customer data to identify the most revenue-driving campaigns.

4️⃣ Monetate
MìLà uses Monetate to A/B test and personalize their website based on user behavior, optimizing the on-site experience to convert more visitors into buyers.

5️⃣ Retention.com
To reduce customer abandonment and improve retention, MìLà leverages Retention.com, implementing strategies that increase revenue by keeping customers engaged.

By integrating these tools, MìLà has built a robust infrastructure that supports its rapid growth, enhances customer engagement, and drives retention.

Stay tuned as we continue to explore more facets of MìLà's success throughout the week.

#5

AI Strategies for Peak Productivity

Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!

📰IN THE NEWS

👉Ecommerce Benefits of Dynamic Pricing

Dynamic pricing leverages data to adjust product prices in real-time based on demand, competition, and inventory, boosting sales and profitability for e-commerce businesses. While it enhances flexibility and revenue, improper use may risk customer trust.

👉How to Promote Products on X

X stands out in social commerce for its news-centric focus, favorability toward SMBs, and relatively low competition despite its large user base of over 600M. Features like Product Drops, live shopping, and influencer pre-roll ads enhance product promotion.

👉Instagram Surveys Users on Paying for Engagement

Instagram surveyed users to gauge interest in paid options for boosting user engagement, hinting at potential monetization strategies. This change could introduce new ways for businesses to enhance their reach on Instagram, shifting how brands and influencers engage with their audience.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.