Monday, February 12

The 5 things in DTC you need to know today

February 12, 2024

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • How Recommendation Engines Are Reshaping the Online Shopping Landscape

  • eCommerce Launch 101: The 5 Vital Steps for First-Timers

  • The Radical Personalization of Retail

Let’s get into it👇

AI
#1 - How Recommendation Engines Are Reshaping the Online Shopping Landscape

The Rundown: Powerful AI recommendation engines are providing ultra-personalized suggestions to shoppers, changing how people browse and buy products online.

The details:

  • Recommendation algorithms study individual customer behavior data to serve up tailored product recommendations. This significantly increases conversions, order values, and revenue.

  • Features like "View Similar" streamline navigation by visually showing complementary items, keeping shoppers immersed longer on retail sites.

  • Predictive recommendations anticipate desired purchases before shoppers even search, building brand loyalty through relevant suggestions.

Why it matters: As recommendation engines leverage more customer data and advanced AI to boost personalization, they will alter consumer expectations for a customized shopping experience. Online retailers must adopt these technologies to engage digitally-savvy shoppers or risk losing business.

ZAYMO
#2 - Supercharge your email conversions

Did you know emails work differently now? 🤔 You can take advantage of the changes by introducing shopping to the email inbox.

Yeah, you heard that right. Shopping directly in the inbox.

Why Zaymo Stands Out:

✅ Less friction = sales: Let consumers build their cart right in the email

✅ Less friction = more data: Triple your reviews collected via email

✅ Keep your Klaviyo account: Zaymo plugs into your existing software stack

Backed by Y Combinator, Zaymo is at the forefront of retention marketing innovation. Join the ranks of brands pushing the boundaries of emails.

ENTREPRENEURSHIP
#3 - eCommerce Launch 101: The 5 Vital Steps for First-Timers

The Rundown: eCommerce entrepreneurship offers unprecedented opportunities today, but successfully getting an online business off the ground requires strategic planning and execution across many areas.

Step-by-Step:

  1. Thoroughly research and segment your target customers so you can create tailored offerings and messaging that aligns with their needs and preferences.

  2. Develop a prototype ecommerce site with basic functionality rather than waiting until every element is perfect - get market feedback ASAP.

  3. Build up your site's trust and credibility by showcasing positive customer reviews/testimonials and regularly publishing high-quality content.

  4. Structure compelling introductory offers on your site with clearly defined expiration dates to incentivize first-time buyers.

  5. Invest significantly in ease of use, visual appeal and seamless navigation - the site experience is pivotal for conversion rates.

Actionable Takeaway: Conduct in-depth planning around understanding users, efficient testing, trust-building, and conversion optimization tactics before launch. But don't get bogged down in seeking perfection - launch the MVP to start garnering real customer input. Use their feedback to systematically refine the business over time.

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

RESOURCES
#4 - Things Worth Checking Out

AI - The future of customer experience: AI and automation

AMAZON - Amazon ecommerce 108.3 billion visits: a deep dive into ecommerce’s unprecedented growth 2024

TRENDS - eCommerce trends 2024: artificial intelligence, augmented reality & more

REPORT - AfterShip study shows ecommerce returns outpaced sales in 2023

 STOCK - 3 unstoppable ecommerce stocks set to soar in 2024

RETAIL
#5 - The Radical Personalization of Retail

The Rundown: Customer experience is reshaping retail as consumers expect tailored interactions across channels. Brands must adapt or lose relevancy.

The details:

  • Hyper-personalization is now table stakes - 91% of shoppers are more likely to purchase when recognized and offered relevant recommendations.

  • Employees empowered with customer data assist 147% better. They anticipate needs, solve problems, and build loyalty.

  • Value-driven transparency and honesty inspire 64% more devotion. Shoppers buy shared beliefs over products.

Why it matters: Thriving in the age of the customer requires stringing thousands of personalized, on-brand moments into lifeline relationships. Mere transactions no longer suffice. Radical CX is the price of survival.

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