Monday, December 18

1🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• How to promote your Shopify store the right way

• How Order Management Systems help ecommerce businesses

• Marketing trends to watch out for in 2024

Let’s get into it👇

#1 - 🛍️ 9 proven strategies to promote your Shopify store

📰 TL;DR - Shopify is a major ecommerce platform, but setting up an online store is just the start. This article explores 9 key strategies for promoting your Shopify business, from social media ads to search engine optimization. For example, did you know email marketing has the second highest conversion rate for acquiring new customers?

Referral programs are also big - existing happy customers can spread the word. And don't forget about paid ads and push notifications. With so many marketing channels to choose from, the key is using multiple strategies, measuring performance, and doubling down on what works. Just setting up a Shopify store won't automatically bring sales. But combine it with the right promotion, and your ecommerce dream can become a reality.

💡 Insight - With nearly 5 million merchants powered by Shopify, the platform provides immense ecommerce potential. However, sales don't happen automatically. Beyond Shopify's robust foundation, merchants must dedicate time and resources to integrated digital marketing strategies spanning social, email, influencers, SEO and more.

Rather than any one-off tactic, savvy merchants tested multi-channel outreach to optimize based on performance data to better connect with target consumers. Shopify facilitates success, but ultimate thriving requires deliberate customer-centric promotion.

➡️ You can read the article here...

#3 - 💻 Order Management Systems and their role in ecommerce

📰 TL;DR - I know we're all focused on expanding our ecommerce capabilities, but are you thinking about what happens after the sale? This article examines the pivotal role of order management systems in revolutionizing fulfillment. An OMS becomes the backbone for meeting soaring customer expectations and demands. Like, did you know that 86% of shoppers are willing to pay more for a better experience? As well, manual order processing consumes valuable time and loses money. And OMS provides real-time visibility into order status, enabling proactive customer service.

💡 Insight - The only reason manual order processing still persists is because many retailers haven't yet realized the transformative potential of automation. As e-commerce surges, competitive pressures demand unprecedented efficiency - more than any human workforce can reliably deliver. The intricacies have multiplied to where only integrated systems can capture, track and synchronize the flood of data now essential to meet expectations.

Cloud-based Order Management Systems were built for this scenario, uniting sales, inventory and customer information to coordinate the deluge of decisions and tasks, seamlessly and at scale. By effortlessly centralizing omnichannel data, flexible automation liberates workforces while optimizing customer experiences through personalized, predictive intelligence. The right platform minimizes overhead and maximizes insight, enabling retailers to focus resources on cementing loyalty and pursuing innovation rather than fighting fires.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - Could AI help santa outperform e-commerce giants? A unique take!

🤔 PREDICTION - Fashion e-commerce market may hit $ 1,626.97 billion by 2030

🛠️ TOOLS - Five e-commerce automation tools to optimize your business

💵 PAYMENT- Mastercard marries growth with digital strategy 

📈 STOCKS - Here are 7 hot and innovative ecommerce stocks to check out

#5 - 📦 Marketing trends that will power 2024

📰 TL;DR - The marketing landscape in 2024 will be shaped by emerging tech and evolving consumer mindsets. Businesses should prepare for an influx of AI, hyper-personalization, immersive content formats, influencer authenticity, interactive video, and voice search optimization.

However, with advanced personalization and data collection comes increased privacy and transparency responsibilities. Sustainable, purpose-driven marketing will also be crucial to earn consumer trust and loyalty. The brands that thoughtfully embrace these shifts with creativity and consciousness will be positioned to thrive.

💡 Insight - I really think privacy and data protection will be crucial marketing focuses in 2024. As consumers grow more concerned about how their personal information is used, brands that prioritize transparency and consent around data collection will have a major advantage. Making privacy policies clear and explicit while only gathering necessary user data will build vital trust.

With regulations evolving as well, ensuring ethical and secure data usage practices should inform strategy across channels next year. From personalization to automation and beyond, respecting consumer consent enables all other marketing innovations. I always appreciate when a company explains plainly what data they need, how it improves my experience, and the controls I have.

➡️ You can read the article here...