Monday, December 11

🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• Increasing conversion rate + satisfaction

• Creating a dropshipping return policy

• Bridging gap between Google Search, Shopping & Merchant Center

Let’s get into it👇

#1 - 🛠️ Improving UX to boost conversions

📰 TL;DR - I know we're all focused on having slick UX these days, but are you thinking beyond the basics? This article looks at the three levels of UX for ecommerce sites, and transcendent UX is about creating an emotional connection. Like, did you know that addressing rarely asked questions (RAQs) head-on can build trust by 80%? As well, product images with people lead to 40% higher conversion rates. And short videos telling a story result in 200% more shares than static images.

💡 Insight - If there's one thing scrappy ecommerce brands should know, it's that solid core user experience is now just the cost of entry. To genuinely stand out, go beyond surface FAQs to tackle unspoken worries.

Show real customers using your products in images and videos to help prospects envision themselves and connect emotionally. Short videos can highlight nuances static images may not capture. Subtle surprises like these across the user journey can shift niche buyers your way over giants.

➡️ You can read the article here...

How eCommerce Brands Unlock Profitable Growth

Still not hitting those ideal numbers for your eCommerce brand?

Multiple brands have soared in recent weeks because they have a secret weapon: Shoelace, a Shopify-recommended digital ad agency.

Just look at these results:

• One skincare brand saw a 316% revenue jump in just 3 weeks.

• A fashion powerhouse doubled orders in 2 weeks. 

• A home decor brand saw a 240% ROAS spike in just 2 weeks.

Shoelace delivers results, not just promises. They aim for profitable, sustainable growth.

Want to be the next success story?

Work with Shoelace this Q4 and knock 15% off your first month.

#3 - 📜 Crafting a dropshipping return policy that works

📰 TL;DR - When operating a dropshipping business, dealing with product returns is inevitable. However, the right returns policy can actually increase customer satisfaction and loyalty. This article explains that a minimum of 30% of online purchases get returned, compared to just 9% for brick-and-mortar stores. Reasons include items not matching descriptions or not fitting properly.

Still, dropshippers with clear, easy return policies build trust and see 67% more repeat purchases. Creating hassle-free returns starts with detailed product info upfront, plus good communication and customer service. Shipping times also need transparency. Ultimately, returns present a chance to boost loyalty if handled well, through fair policies and polite service.

💡 Insight - Your dropshipping returns policy impacts customer trust and repeat sales. Make it easy to find and simple to understand, outlining step-by-step what to do.

Streamline things with an online portal for printing labels, checking status, and processing refunds automatically. Lower return rates by collaborating with suppliers to ensure quality checks before shipping. Gather feedback on why items get sent back so you can make improvements. Turn this necessary cost center into a customer satisfaction builder that earns loyalty and referrals.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - Here are 3 amazing ways AI is changing the ecommerce sector.

📱 TECHNOLOGY - Zero10 launches web and generative AI try-on tools

🎨 CONTENT - TikTok is investing $1.5B in GoTo’s Indonesia e-commerce business Tokopedia

💵 FINANCE - This piece talks about how Jack Ma’s biggest e-commerce rival is coming for Amazon’s lunch

📈 STOCKS - This stock is in green after it launched a new drone for eCommerce delivery

#5 - 🔍 Bridging Google's product-search gap

📰 TL;DR - The relationship between Google Search, Google Shopping, and the Google Merchant Center still has some technical gaps to be closed for optimal efficiency. This article explains how product feeds are currently still the preferred method for merchants to manage item variants in Google Shopping. However, new markup schema allow expressing product groups and interrelations directly, which may eventually replace feeds.

There's still work to fully bridge the gap so feeds and markup are seamlessly integrated. For now, merchants should familiarize themselves with the new markup to prepare for potential search result impacts once adopted. Further announcements from Google are expected that will clarify implementation details and requirements. The author provides examples to demonstrate possibilities, but actual usage guidelines remain pending.

💡 Insight - As Google works to align Search, Shopping and Merchant Center, implementing ProductGroup markup presents an opportunity. It offers a streamlined way to convey variant relationships and cut duplicate data. However, specifics on properly structuring this remain pending Google guidance. Staying tuned while auditing existing pages' markup allows merchants to prepare.

This consolidation promises easier management for sites and richer results for users. Still, launching intricate changes requires diligence; Google themselves urge patience. Though the foundation is set, particulars on integrating structured data await their announcement. Preparing now allows ecommerce sites to hit the ground running once the rollout formally begins.

➡️ You can read the article here...