Monday Dec 30

 🚨 In today’s newsletter 🚨

• Your Shortcut to AI Mastery – Free Daily Insights!

• Why Some Brands Should Skip Post-Holiday Promos

• Get Your Emails Right from Day One

• 10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-2

• Latest News: TikTok Shop’s Coming Seller Boom & more…

Let's Dive Into It! 👇

#1

Your Shortcut to AI Mastery – Free Daily Insights!

Stay up-to-date with AI

The Rundown is the most trusted AI newsletter in the world, with 800,000+ readers and exclusive interviews with AI leaders like Mark Zuckerberg.

Their expert research team spends all day learning what’s new in AI and talking with industry experts, then distills the most important developments into one free email every morning.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

#2

Why Some Brands Should Skip Post-Holiday Promos

This is very true, but this also depends on WHAT you’re selling.

If you’re a brand where your net new customer month generally peaks during the first week of January or the last week of December apart from the BFCM, it means you sell a product that helps your customers with their new year resolutions, so it makes sense to run the promo.

But in cases other than this, we suggest brands to bring down their promotions. You’ve run a lot of promotions until this point. Let it rest. And when you’re back after a while, the promotions will hold good value.

#3

Get Your Emails Right from Day One

When you’re just starting out, I know it can be challenging to have every single email flow built out from the get-go. So here are a few pieces I recommend making sure you have before you launch:

1 . Email capture popup on your website

• Emails should be treated as assets on the balance sheet. Once you have someone’s email, you can re-market to them with new offers and campaigns forever (or until they unsubscribe) with direct deliverability.

• When it comes to how you ask for it, you have to give something to them. You can either give them something like a discount, encourage them to take a quiz, provide a report (if it makes sense), etc. In any case, the customer should receive something of value in exchange.

2 . Have a branded receipt with shipping notifications

Anytime someone orders, they should receive an email that includes:

• Order Details: i.e a summary of the purchased items, including product names, quantities, prices, and the total cost

• Order Number: i.e the unique identifier for the order, which is important for any future communication or customer service questions that might come up

• Estimated Delivery Date: An approximate date when the customer can expect to receive their order

• Shipping Address: Confirmation of the address where the order will be shipped

• Tracking Link: Customers should be able to easily to track their order

If you’re unhappy with the flexibility that Shopify or your 3PL offers when it comes to sending out these notifications, I recommend Wonderment, which does a great job at this. Majority of your customer service complaints will come from people who say, “Hey, when does my package arrive?” If you can make that clear up front, you will save yourself a lot of tickets.

3 . Must have Email Flows

a. Welcome Email Flow | Buyers Vs Non-buyers

b. Browse Abandonment Flow | Buyers Vs Non-buyers

c. Abandoned Cart Flow | Buyers Vs Non-buyers

d. Checkout Abandonment Flow | Buyers Vs Non-buyers

e. Post-Purchase Flow

However, I understand that having fancy emails with high fidelity designs and 5-7 emails in each flow can be challenging, especially if you’re going to have to do it all alone and are working towards launching asap to test out your MVP.

Alright folks, that’s it for today!

Have any questions? Ask here.

-Ibrahim

#4

10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-2

Last week, I shared 5 out of 10 scroll-frame optimisation hacks, and this is a continuation of that email.

Here is a quick recap:

In today’s fast-scrolling world, capturing attention on Meta ads is tougher than ever.

Users are swiping past content in milliseconds, and if your ad doesn’t stop them instantly, it’s lost.

Enter scroll frame optimisation—a strategy designed to hook users in the first few frames and keep them engaged.

By optimising elements like thumbnails, text overlays, and the first 3 seconds of your video, you can transform casual scrollers into active engagers and boost conversions.

Ready to stop the scroll? Let’s dive in.

6. Motion and Animation: Disrupt the Scroll

Static visuals are easily ignored in a dynamic feed, but adding movement can significantly boost engagement.

Motion graphics or quick transitions draw the eye and keep users engaged:

Animate your product: Use dynamic effects, such as zooming in on a product or showing it rotating, to highlight key features.

Use fast cuts: Quick, punchy transitions create urgency and keep the viewer’s attention.

Movement naturally draws attention and breaks the habit of scrolling.

7. Call-to-Action (CTA) Placement: Early and Often

Don’t save your CTA for the end of the video.

Users might not finish watching it, so introduce your call to action early:

Be direct: Place CTAs like “Shop Now,” “Get Yours Today,” or “Learn More” within the first few seconds of your video.

Repeat CTAs: Throughout the video, continue to show your CTA. This ensures that even if users drop off early, they still see what you want them to do.

Placing CTAs early increases the chances of driving conversions, even for viewers who don’t watch the full video.

8. Text Hierarchy: Clear, Structured Messaging

A good video ad presents information in layers.

Use text overlays, headlines, and primary text to create a structured message:

Main hook: Deliver the key message in bold text at the beginning.

Supporting details: Use the headline and primary text to add context or support.

Call-to-action: Reinforce the CTA at multiple points in the ad.

The key is to guide the viewer through a journey, leading them from awareness to action in just a few seconds.

9. Social Proof: Build Trust Early

Social proof—like customer testimonials, ratings, or reviews—helps build trust quickly:

Feature it upfront: Display customer reviews or ratings within the first few seconds of the video.

Overlay reviews: In the first few frames, include snippets like “10,000+ Happy Customers” or “Rated 4.9/5.”

Trust is essential to getting users to stop and notice, especially when unfamiliar with your brand.

10. Optimize for No-Sound Playback: Tell the Story Visually

Many users watch Meta ads without sound, so make sure your video communicates effectively without audio. Rely on:

Text captions: Include subtitles or captions for any spoken content.

Expressive visuals: Make sure the visuals tell a story without sound—use gestures, product demonstrations, and animated explanations to keep the message clear.

Designing for no-sound environments ensures your message gets across even in a sound-off world.

That's it for this week.

If You Want Us To Execute Scroll-Frame Optimisation For Your Meta Ads.

📰IN THE NEWS

👉TikTok Shop’s Coming Seller Boom

TikTok Shops are experiencing rapid growth in seller participation as the platform integrates entertainment with shopping, driving consumer engagement and sales. This boom highlights how social commerce can create direct-to-consumer opportunities.

👉Destination XL gets offer to go private

Destination XL received a buyout offer to take the retailer private, potentially allowing it to pursue long-term strategies without public market pressures. This move could drive a more customer-focused and adaptive approach.

👉Building Smarter Tech Stacks With MACH Architecture

MACH (Microservices, API-first, Cloud-native, Headless) architecture is transforming tech stacks by enabling modular, scalable, and agile systems for e-commerce. It helps businesses rapidly adapt to evolving demands, prioritize customer experience, and innovate efficiently.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.