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- Monday Dec 23
Monday Dec 23
Crys A.
December 23, 2024
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🚨 In today’s newsletter 🚨
The Shortcut to Podcast Guesting
Beat Ad Fatigue with Winning Creatives!
How Loop Returns Can Help You Turn Refunds Into Retention Wins
The Shortcut to Podcast Guesting
6 Things to do to Turn Holiday Downtime Into a Strategic Advantage for 2025
Latest News: TikTok Takes Legal Fight to US Supreme Court Over Ban Threat and more…
Let's Dive Into It! 👇
#1
The Shortcut to Podcast Guesting
Get Your Team Booked on 3.8 Million Podcasts Automatically
The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.
PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.
Big brands like Feastables use PodPitch.com instead of expensive PR agencies.
#2
Beat Ad Fatigue with Winning Creatives!
Ad fatigue is real. You need more creatives to test, especially considering this is your primary way to go after your audience if you’re doing broad, which is what Meta suggests as well.
Need help with creating 20 ads that would beat your current ads?
#3
How Loop Returns Can Help You Turn Refunds Into Retention Wins
Happy Monday!
Today, let’s talk returns—how to make the data actionable and lower your return rate.
Key Questions:
How do I ensure my returns data is useful?
How do I use that data to reduce returns?
Quick reminder: CX isn’t just for customer support; it’s everyone’s job.
Understanding Returns
Go beyond generic reasons like “didn’t like it.” Get real insights.
How?
Send plain-text emails asking why they returned the product. Be direct and genuine.
Offer a discount or gift card for their feedback.
Refine Return Reasons:
Use broad categories (Parent) with specifics (Child).
Example: Skincare → “Didn’t like how it looked” → “Made skin oily.”
Analyze this data regularly and adapt. Sometimes, it’s not the product but the messaging that needs a tweak.
Lowering Return Rates
Returns often stem from unmet expectations. Here’s where you set things right:
Ads: Adjust creative/copy to better match the product.
Landing Pages: Be transparent about what you’re offering.
Product Pages: Highlight sizing, materials, etc. upfront. Tools like Presidio Quiz Kit help.
Post-Purchase: Use emails/SMS to reinforce key details.
Unboxing: Include guides or notes to reduce confusion.
Example: If a sweater runs large, call it out on the product page—not after purchase.
Fine-tune every stage of the journey to manage expectations early. Loop Returns is my go-to tool for this.
Lastly, if returns aren’t your concern yet, they should be. Growth isn’t just about sales; it’s about keeping customers happy after the sale.
That’s it—thanks for reading!
-Ibrahim
#4
6 Things to do to Turn Holiday Downtime Into a Strategic Advantage for 2025
The holiday rush is winding down, but this quiet period is your chance to plant the seeds for a stellar 2025.
While everyone else is winding down, you can get ahead by strategizing and setting up your brand for long-term success.
Here’s how to turn this downtime into your secret weapon for the year ahead.
1 . Reflect on 2024: Wins, Challenges, and Insights đź“Š
Before you look ahead, analyze what worked (and didn’t) in 2024.
What to Do:
Audit your campaigns: Which strategies drove results?
Pinpoint underperforming areas and brainstorm improvements.
Pro Tip: Pull key data like CTRs, CVRs, and AOVs from your top campaigns to inform future strategies.
2 . Build a Long-Term Playbook for 2025 🗂️
Plan your growth strategy for Q1 and beyond, focusing on trends and customer needs.
What to Do:
Map out your major campaigns (e.g., Valentine's Day, Mother’s Day).
Plan key product launches or partnerships for the year.
Pro Tip: Use 2024’s data to predict seasonality, audience behavior, and content themes for the year ahead.
3 . Create a Fresh Bank of Ads and Content 🎨
Stay prepared by building out a library of ready-to-use creative assets.
What to Do:
Repurpose your holiday-winning ads for January and February.
Create evergreen content for high-performing formats like reels, carousels, and static posts.
Pro Tip: Test new creative approaches during January to keep campaigns fresh and engaging.
4 . Solidify Your Retargeting and Loyalty Strategies 🔄
2025 will be all about nurturing relationships with your customers.
What to Do:
Launch post-holiday retargeting campaigns to bring back holiday visitors and buyers.
Double down on loyalty programs to encourage repeat purchases.
Pro Tip: Offer early-bird discounts or exclusive previews for loyal customers.
5 . Optimize Your Tools and Processes for Growth ⚙️
The right tools and workflows can make or break your year.
What to Do:
Audit your tech stack and e-commerce processes for inefficiencies.
Explore automation tools to save time on campaign management and customer engagement.
Pro Tip: If you struggled with website performance during the holidays, fix load speeds and navigation now to prepare for high-traffic events.
6 . Set Bold Goals for 2025 🚀
A strong vision is the foundation for impactful growth.
What to Do:
Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for key metrics like ROAS, customer acquisition, and AOV.
Break these goals into quarterly milestones for easier tracking.
Pro Tip: Involve your team in goal-setting to get their buy-in and creative input.
Don’t wait for January to start planning— leverage holiday downtime to build a strategic edge for the year ahead.
Take time to reflect, recharge, and prepare your playbook for 2025 so you can hit the ground running from the first week of January 2025
đź“°IN THE NEWS
TikTok has asked the U.S. Supreme Court to intervene in a Montana ban, claiming it infringes on constitutional rights and interstate commerce. A ruling could define digital platform regulations, free speech rights, and global data policies, impacting brands, users, and the broader tech ecosystem.
Holiday hiring fell by 5% in November 2024, as more positions transitioned to logistics and warehousing, which offer higher pay and better perks. This shift makes the logistics sector a more appealing option for seasonal job seekers.
U.S. consumer spending on technology saw a 3.5% increase during Black Friday and Cyber Monday, marking a recovery after eight quarters of declines. Strong sales in computers, tablets, and large-screen TVs drove this growth, but there was a decline in TV and soundbar sales.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here