Monday Dec 2

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🚨 In today’s newsletter 🚨

• How Mila & Rose Achieved a 245% Revenue Growth with Targeted Strategies

• Shopify Merchants Turn Black Friday into Gold

• Cyber Monday: 4 Highly Impactful Tactics To Maximise Your ROI Today!

• How automated Instagram DMs can transform your DTC brand’s engagement

• Latest News: Winners and losers of Black Friday 2024 and more

  Let's dive into it! 👇

#1

How Mila & Rose Achieved a 245% Revenue Growth with Targeted Strategies

Here’s how they did it:

Mila & Rose, a children’s boutique brand specializing in trendy, affordable clothing, wanted to boost their revenue and grow their eCommerce presence. Partnering with WEBITMD, they implemented a multi-channel marketing strategy that combined paid media, email automation, and data-driven decision-making.

The results?

• 245% increase in revenue

• 23% boost in average order value (AOV)

• Major improvements in customer retention and lifetime value (LTV)

The winning approach:

1. Targeted paid media: Mila & Rose leveraged platform-specific campaigns to capture high-intent shoppers across Google, Facebook, and Instagram.

2. Data-driven email automation: Personalized email flows nurtured customer relationships and drove repeat purchases.

3. Refined audience segmentation: Using data insights, the campaign reached the right customers with tailored messaging, driving engagement and conversions.

Key insights from the campaign:

• Multi-channel strategies amplify both customer acquisition and retention.

• Personalized communication boosts brand loyalty and increases lifetime value.

• Data-backed optimizations ensure campaigns remain efficient and high-performing.

Mila & Rose proved that with the right mix of strategy and creativity, it's possible to exceed growth goals while strengthening customer relationships. Ready to unlock your brand’s potential? 

#2

Shopify Merchants Turn Black Friday into Gold

Shopify’s overall sales have hit a record high with $5 billion mark, and hope you had a great Black Friday as well.

Now, let’s move forward to crush the Cyber Monday!

#3
Cyber Monday: 4 Highly Impactful Tactics To Maximise Your ROI Today!

The clock is ticking, and Cyber Monday is your final shot.

Here’s how you can make the most of the remaining hours today:

1. Retarget Cart Abandoners with Time-Sensitive Offers

a. Retarget shoppers who abandoned their carts with an additional incentive, like free shipping or an extra discount.

b. Use copy like, “Still thinking about it? Your cart is waiting—but not for long!”

2. Highlight Low Stock

a. Create urgency by showcasing products that are selling out fast.

b. Use banners like, “Only 5 left—grab it before it’s gone!” on product pages.

3. Increase Ad Spend on High-Performing Campaigns

a. Analyze which ads are driving conversions and increase their budget for the final hours.

b. Shift spend away from underperforming campaigns to maximize ROI.

4. Send a "Last Chance" Email Blast

a. Send an email with the subject line: “Cyber Monday Ends Tonight—Don’t Miss Out!”

b. Highlight top-selling products, exclusive discounts, or free shipping.

Cyber Monday shoppers are often procrastinators or deal hunters looking for last-minute opportunities.

Create urgency and leverage retargeting to close the day strong and end your BFCM campaign on a high note! 🚀

#4

How automated Instagram DMs can transform your DTC brand’s engagement

Happy Monday!

Hope you had a great Black Friday week and about to crush your Cyber Monday week!

Alright, let’s get to today’s newsletter..

Imagine turning Instagram into a customer service powerhouse or a sales-driving machine—all with automated DMs. This article dives into how DTC brands can levere Instagram's DM automation to improve engagement, streamline communication, and even drive conversions.

Why this matters: Instagram is more than a platform for pretty pictures; it’s a goldmine for direct customer interaction. Automated DMs let you scale those interactions without losing the personal touch, saving time while creating meaningful connections.

What you can do today:

• Set up quick-reply triggers: Use automation tools to send instant responses to common questions like shipping times or return policies, keeping customers informed 24/7.

• Create DM-exclusive offers: Incentivize followers to DM you for exclusive discounts, creating a sense of exclusivity while boosting conversions.

• Personalize at scale: Combine automation with customer data to send targeted messages that feel one-on-one, like personalized thank-you notes after a purchase.

• Integrate DM workflows with your CRM: Sync DM conversations to your CRM to track customer interactions and use that data for future campaigns.

📰IN THE NEWS

👉Winners and losers of Black Friday 2024

Black Friday 2024 saw U.S. online sales reach a record $10.8 billion, a 10.2% increase from last year, while in-store sales grew by just 0.7%. Mobile shopping accounted for 55% of online sales, with AI-powered chatbots significantly boosting retail site traffic.

👉Fake Web Stores, Evolving Cyberattacks Pose New Perils for Holiday Shoppers

Scammers are using AI to craft convincing fake online stores, deceptive domains, and phishing schemes, targeting holiday shoppers. These evolving tactics increase the risk of fraud and data breaches during the holiday shopping season.

👉Shopify supports multi-currency payouts

Shopify now allows merchants in select European countries to receive payouts in up to eight different currencies, simplifying cross-border transactions and reducing conversion fees.

Have any questions that you need help with?

Ask here - look out for Friday’s Issue where Ibrahim will answer them.