Monday Dec 16

 🚨 In today’s newsletter 🚨

• Shopify’s New Analytics Upgrades: Smarter Insights, Better Decisions!

• 7 Unique Ways to Engage Influencers with Your DTC Brand

• The Truth About A/B Testing in Facebook Ads (and What Most Brands Get Wrong)

• Make Holiday Giveaways Irresistible With This One Hack!

• 7 Email Marketing Tips To Make Profitable Sales During Slumber December

• Latest News: AI Use Among Marketers And What The Best Are Doing Differently And More

  Let's Dive Into It! 👇

#1

Shopify’s New Analytics Upgrades: Smarter Insights, Better Decisions!

Shopify just dropped some seriously cool upgrades to their analytics, and it’s a game changer for merchants.

Here’s the scoop:

• Custom Dashboards: You can now whip up dashboards that show exactly what you want—think net sales, conversion rates, and more—all in one place. Plus, each metric links to detailed reports for when you want to dive deeper.

• Real-Time Insights: Get instant data updates to keep tabs on your store’s performance and make quick decisions. No more waiting around!

• Better Reporting: The new reports come packed with awesome visualizations and customization options, making it easier to analyze what matters most to your business.

• ShopifyQL: Coming soon, this new querying language lets you run real-time queries right in your admin panel. If you love digging into data, you’re going to love this!

These upgrades are all about giving you the power to make smarter decisions and grow your brand. Happy analyzing! 📊

#2

7 Unique Ways To Engage Influencers With Your DTC Brand

Influencers are no longer just promoters—they’re potential long term partners who can drive real results. If you’re a DTC brand, it’s time to move beyond the typical one off product giveaways. This blog by SARAL shares 7 creative ways DTC brands can work with influencers to build genuine connections that resonate with their followers.

Why this matters: Building authentic relationships with influencers isn’t just good for branding—it creates deeper engagement with their audience, which leads to better conversion and loyalty.

What you can do right now:

• Create custom product kits for influencers

• Offer incentives based on performance

• Build long-term relationships with exclusive experiences

• Get influencers involved in co-creating content

• Use UGC to showcase authentic product feedback

#3

The Truth About A/B Testing in Facebook Ads (and What Most Brands Get Wrong)

Every Facebook ads expert preaches about A/B testing along with 100 other strategies.

But let’s take a moment to cut through the noise and get this straight:

Most brands are doing A/B testing wrong.

Here’s the problem: A/B testing isn’t about throwing every change you can think of into an ad variant and seeing what sticks.

Take a look at this example:

A:B Test Problem.png

There are too many changes in the variants compared to the control. Different images, colors, layouts—how will you know which change made a difference?

Answer: You won’t.

Now, let’s look at how it’s done right:

A:B Test Solution.png

The only difference here is the headline on the lower third of the creative. Everything else stays the same.

This is how effective A/B testing works—you’re isolating a single variable to identify the exact element driving performance. When you isolate key elements, you get actionable insights that can significantly improve ad performance.

But here’s the big question: How do you decide which element to tweak?

If creating high-quality, test-ready ads feels like a bottleneck, we’ve got you covered.

Here’s what we are offering today:

20 Ready-to-Test Ad Creatives: 5 unique, scroll-stopping creative designs. Each paired with 4 different message variations (headlines + primary text).

Also get Meta Ads Testing Toolkit—a step-by-step guide to structuring A/B tests, identifying winning ads, and scaling campaigns profitably.

We make A/B testing easy and effective so you can focus on scaling your business.

#4

Make Holiday Giveaways Irresistible with This One Hack!

dtcdaily.news

View more on Instagram

Giveaways aren’t just gifts – they’re powerful tools for engagement and sales. This video breaks down the one hack that can skyrocket your holiday campaigns.

Watch now and start winning this season!

#5

7 Email Marketing Tips To Make Profitable Sales During Slumber December

While ads are getting expensive during December, email is the unsung hero that quietly drives profitable conversions. Why? Because it’s personal, direct, and lands in a space your customers already check daily—their inbox.

Holiday campaigns are a goldmine for email marketing, but only if done right.

Here’s how you can craft emails that convert during the most wonderful time of the year.🎄

1 . Segment Your Audience for Personalized Campaigns 🎯

Not all your subscribers are the same. Tailor your messages based on who they are and where they are in the customer journey.

What to Do: Create segments like past buyers, gift seekers, cart abandoners, and loyal customers.

Example: Send exclusive offers to VIP customers or recommend best-selling items to new subscribers.

Why It Works: Personalization increases open rates, click-throughs, and ultimately, conversions.

2 . Use Holiday-Themed Subject Lines That Spark Curiosity 🎁

Your subject line is your first impression. Make it festive, urgent, and irresistible.

Examples:

“🎄 Last Chance for Holiday Deals – Ends Tonight!”

“🎁 Give the Perfect Gift: 20% Off Today Only!”

“⏰ Don’t Miss Out: Free Shipping Ends at Midnight!”

Why It Works: Festive subject lines and urgency encourage recipients to open your email.

3 . Highlight Limited-Time Offers to Create FOMO ⏰ 

Scarcity drives action. Let your customers know they need to act fast.

What to Do: Use countdown timers or emphasise deadlines like “Order by [Date] for Christmas Delivery.”

Why It Works: The fear of missing out (FOMO) compels people to make faster decisions.

4 . Focus on Gift Guides and Bundles 🛍️

Help your customers decide what to buy by curating gift ideas or bundling products.

What to Do: Create emails like:

“🎁 Top Gifts for Everyone on Your List”

“🎄 Holiday Bundles: Save More When You Buy Together!”

Why It Works: Gift guides simplify decision-making, while bundles increase AOV (Average Order Value).

5 . Leverage Cart Abandonment Emails 🛒 

Don’t leave money on the table. Bring back customers who were close to purchasing.

What to Do: Send an automated email reminding them of their cart, with an incentive like free shipping or a discount.

Example: “Hey, you left something behind! Complete your purchase today for 10% off.” Why It Works: These emails have the highest open and conversion rates during the holidays.

6 . Add Social Proof and Urgency 👥 

Reassure hesitant buyers with testimonials, star ratings, and popular product recommendations.

What to Do: Include phrases like:

“⭐️⭐️⭐️⭐️⭐️ Loved by 10,000+ happy customers!”

“🎄 This holiday favourite is flying off the shelves—order now!”

Why It Works: Social proof builds trust, while urgency nudges them toward purchasing.

7 . Offer Post-Holiday Campaigns 🔄 

The holiday season doesn’t end at Christmas. Use email to target gift card users or post-holiday shoppers.

What to Do: Run campaigns like:

“🎉 Treat Yourself: Exclusive New Year Deals Inside!”

“💳 Got a Gift Card? Here’s How to Spend It!”

Why It Works: Keeps your customers engaged and drives repeat sales into the New Year.

Holiday emails aren’t just about promotions—they’re about building relationships and delivering value in a festive, engaging way.

You can drive massive conversions and end the year with a bang by segmenting your audience, creating urgency, and leveraging the right messaging.

📰IN THE NEWS

👉AI use among marketers and what the best are doing differently

Marketers using AI for personalization and automation are seeing a significant edge, with top performers leveraging predictive analytics to outpace competitors. The catch is balancing AI’s efficiency with human creativity.

👉Chewy returns to member growth with better site experiences

Chewy’s active customers grew to 20.2M in Q3 2024, fueled by app improvements, Chewy Vet Care clinics, and marketing efforts. Sales rose 4.8% YoY, with the new Chewy+ membership driving loyalty, engagement and repeat purchases.

👉The Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars

Adidas faces a tax and customs investigation, though it doesn’t foresee major financial fallout. Puma’s new Studio48creative hub blends innovation with sustainability to elevate design and sports performance. Amazon is shaking up the market by selling Hyundai cars through its new Amazon Autos platform.

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.