Monday, August 28

🗣 Agency owners only, book a time to learn about my new project here

#1 - 😎 Gen Z is chill about targeted ads

📰 TL;DR - A lot of shoppers are, quite fairly, concerned about how their data is being used, but Gen Z is a bit more relaxed. According to this survey, Gen Z is three times as likely to allow tracking when prompted, and 37% allow it to see more personalized and relevant advertising. There are also some interesting tidbits in here about e-commerce especially. For example, over 75% of Gen Zers reported buying something after a recommendation from an influencer, far higher than for boomers. And, if you just narrow down to beauty and food and bev, that jumps to 85%. Gen Z is also far more likely to search for a product on social media or Google before purchasing.

💡 Insight - These are all great insights if your target customers include Gen Z. The part about search is also a great reminder that you need to leverage SEO tactics on social media. Gen Z is far likelier than other cohorts to use Instagram or TikTok as a primary search engine when doing product research. So while it’s all fun and good to post funny TikToks, make sure you’re also posting product education and using targeted language and keywords in your description. TikTok actually allows for quite long captions these days, so use them to your advantage. Here’s a guide on TikTok SEO, for reference.

➡️ You can read the article here...

#2 - ✨ This award-winning app helps you get informed and inspired

In a world oversaturated with content, Flipboard makes it easy for you to discover stories that you care about including stories from DTC Daily and other leading marketing publishers. Pick from thousands of topics, save stories in a Magazine, and connect with other enthusiasts.

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#3 - 🎄 Get your holiday influencer strategy in place NOW

📰 TL;DR - I came across these tweets buried in a thread but it’s smart advice and you should read ‘em. They come from Grace Clarke, a marketing consultant, and have some advice about prepping your influencer campaigns for the upcoming holiday season. The urgent part is that you need to start ASAP. September is the time to start building relationships with influencers or UG creators. Start showing them what products you have planned for the holidays and get them excited now. She also lays out the next steps of gathering UGC and approaching for whitelisting. Click through and she has advice about leveraging your team and doing research.

💡 Insight - Influencer marketing is crucial and we saw in our first item of this newsletter that for Gen Z in particular, it’s truly a nonnegotiable. The best thing you can take away from this is to get started ASAP. I can guarantee many brands already have their holiday plans mapped out. Don’t get left behind. She also mentions leveraging your own team as influencers. There was actually a piece in Glossy recently about using store associates as influencers. In e-comm, think of who’s on your team and if they can be contributing to your social strategy.

➡️ You can read the thread here...

#4 - 🛠️ Things worth checking out

🔥 UGC - Turn your customers into content creators, collect meaningful UGC from your existing customers with Magnet, get two months free with code: DTCDAY.

🎥 TIKTOK - Here’s a guide for how to go live on TikTok as a brand.

🤖 ROBLOX - The kids still love Roblox, and now Claire’s is starting a new campaign on the platform. Check it out here.

📦 WHOLESALE - DTC deodorant brand has penned a deal to start selling in 4,300 Walmart stores. Read here.

🍃 SUSTAINABILITY - This piece has some tips for how to make your packaging more sustainable.

#5 - 📈 8 top-performing ad formats

📰 TL;DR - Here’s another great list of ad formats to try from Social Savannah. Each one includes a hook, like “3 things that will convince you to try…” or “ATTN: Anyone that…” and then includes an example. It is definitely worth starting the reason Savannah loves to share these for free is that it’s one thing to see this inspiration, and another to mimic her expert style of ad creation. Still, it’s some great inspo.

💡 Insight - I wanted to point out a few things that I think make these ads successful. First, they feature characters that you can genuinely picture using the products. Like the protein powder shows people actually at the gym, or the hydration pack being taken out on a hike or for a workout. Or a pregnant woman talking about prenatal vitamins. This seems basic, but it’s important. I’ve also seen the faux podcast format a lot lately, and it seems to work. Probably the hardest format here is creating a skit — doing that without it being cringy takes a special touch.

➡️ You can read the thread here...