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- Monday, Aug 12
Monday, Aug 12
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Hey guys,
āI can accept failure, everyone fails at something. But I can't accept not trying.ā
ā Michael Jordan
Check out Shopify App of the week
100 Plug-and-Play Ad Headlines To Increase Your ROAS
Ibrahimās Nuggets: 3 Golden Nuggets from Successful Brand Founders (Part 2)
Top 3 Latest News: Pitney Bowesā e-commerce logistics unit shutting down and moreā¦
Letās get into itš
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Sai - DTC Paid Ads Specialist
100 Plug and Play Ad Headlines To Increase Your ROAS
Your headline is your first impression in a sea of FB ads. It's the one thing that cuts through the noise and grabs attention.
Advertising legend Ogilvy said the headline is the most important part of an ad.
Studies indicate that nearly five times as many people read the headline as they read the body copy. If people donāt like the headline, they stop reading.
Good headlines spark curiosity, hook your target audience, highlight value, and increase conversion rates.
But how do you write a good headline that drives clicks and conversions?
The real deal is using the right framework to craft headlines. Over the years, I have realised that good copy isn't written from scratch. It's assembled.
The legends of copywriting laid down the groundwork years ago. So, you don't need to reinvent the wheel whenever you write an ad.
A simple Google search will tell you that there are thousands of headline formulas out there!
Today, I have accumulated 100 pre-made ad headlines that legends of the industry have tested and laid out for us.
We need to plug our brand/products and use them to leverage.
IBRAHIMāS NUGGETS
Happy Monday!
Last Thursday, I mentioned Iād be sharing Part 2 & Part 3 of the Golden Nuggets shared with me by Founders this Monday & Tuesday respectively. I shared 3 points on Thursday, will share 3 today, and another 3 tomorrow.
Alright, letās get into it..
Revenue is an irrelevant number to track
Revenue is not much of a useful number to track, it's just a vanity metric. It's like celebrating raising money... great, now you have to pay back 10x what you raised to be a "success" as a funded company remotely.
Instead of revenue, you need to understand the impact of every dollar of income. For every order generated, how many CX tickets are created (even if it's 0.15 tickets per order), and how much cost of labor, shipping, packaging, and team overhead were contributed to make that order a success? Once you have that number (from your finance team), measure everything toward that.
Another way to look at this is: costs out vs. profit in.
Hire remote talent for roles with little-to-no upward mobility
For routine tasks that are hard to have roles with upward mobility (influencer outreach, report, and deck creation, cropping images, ad comment moderation, etc.), hire talent from overseas. You can use agencies like GrowthAssistant, or hire a recruiter like Support Shepherd if needed.
Focus the internal team on as many non-routine things as possible. Strategic thinking, delegation, and innovation. Routine tasks or manual tasks that can be automated should be done overseas. It's a win-win situation for everyone.
Don't go omnichannel to become profitable
This nugget came from a prolific investment banker in CPG. She said, if you have to go into retail to "become profitable" as a business, then 9 times out of 10, it's not going to work.
To go into retail, you need economics already working for you as a real business. You shouldn't expect retail to build you a profitable business and be a solution.
IN THE NEWS
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