Monday, April 8

🗣 Running a B2B and want to reach 33,441 DTC Brands? Start here…

WHAT’S HOT ON SOCIAL MEDIA

After Meta’s most recent outburst where a lot of brands saw budgets being over spent despite the budget limits, which seemed to have been resolved after a few days, but pooph—we still see a few brands drowning in this crisis 🙆‍♂️

If this happens to you, don’t panic. Submit a ticket or reach out to your rep, and you should be able to get a refund for this glitch!

DIAMOND HOOK
#2 - Create More, Stress Less: Diamond Hook Has Your eCommerce Needs Covered

Need a one-stop-shop for your eCommerce needs? Diamond Hook has you covered 💎

Since 2017, the team has launched and scaled hundreds of eCommerce brands like SET Active, Strideline, and Squatty Potty via creative and strategic initiatives across their specialties:

💻 Web

 🎨 Brand

 📈 Growth

Nik Sharma, Founder of Sharma Brands, raves:

“They have gone above and beyond for us, and the team is an absolute joy to work with – fast, knowledgeable, and effective. Diamond Hook has been everything we could have asked for and more.”

Clients call them an eCommerce “secret weapon.”

Want to work with The Happiest Team in the World? Reach out and you’ll hear back today.

P.S. They also offer end-to-end eCommerce-as-a-Service and handle both sourcing and fulfillment with their sister company Hook Logistics.

GROWTH
#3 - Why Hiring Exceptional Talent is the #1 Growth Hack for Scaling Your DTC Brand

The Rundown: Zachariah Reitano, co-founder of Ro, reveals that relentlessly prioritizing exceptional talent from the start was key to their impressive DTC growth. He shares examples of critical hires in growth marketing who brought deep expertise and an entrepreneurial spirit to the table.

Connecting to Customers: For DTC brands looking to grow quickly, having top-tier talent in crucial roles like growth marketing is essential. These individuals deeply understand the customer, aren't afraid to take calculated risks, and constantly optimize campaigns and creatives to drive efficient growth. With the right people in place, brands can better identify opportunities to connect with their target audience.

Opportunities for Brands:

• Seek out experts with deep channel-specific knowledge (e.g. 15+ years in paid search) rather than generalists

• Recruit individuals with a founder-like mentality for key positions - people who will take smart risks and "own" their role

• Create cross-functional teams (e.g. marketing, legal, medical) to enable seamless collaboration and avoid slow, sequential review processes

• Don't be afraid to hire risk-takers and "gamblers" in growth roles; look for people who are hungry to win big

• As your brand grows, adapt your messaging to reflect broader product offerings and reach a wider audience

Measuring Impact:

• Monitor improvements in applicant quality and offer acceptance rates for critical roles

• Track enhancements in cross-functional collaboration speed (e.g. time from creative concept to live)

• Measure the revenue impact and ROI from initiatives led by top-performing hires

The Future: As DTC brands mature, there will be a growing focus on building dedicated, collaborative growth teams made up of domain experts. Brands will increasingly recruit "founders" for functional roles and organize teams into pods to create ownership and maximize impact. Messaging will continue to evolve in tandem with expanding product lines and ambitions.

Our Take: Never underestimate the value of hiring genuine domain experts and top performers for functional roles from day one, even if their compensation seems high for your current stage.

The speed and efficiency unlocked by a handful of exceptionally capable individuals will more than justify the investment as you scale. Look for people who are hungry and have an entrepreneurial mindset - then give them the autonomy or freedom to drive growth.

➡️ You can watch the video here...

DTC Daily’s Monthly Spotlight:

Upcoming Events:

June 11-13: CommerceNext Growth Show in New York City.

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

🗣 Have an upcoming event or tools you’d like to recommend to 33,441 DTC Brands? Click Here

IBRAHIM’S NUGGETS

A Glimpse Into Copywriting for Meta Ads

Hope y’all had a great weekend, and had some time to go through Q&As last Friday. That was fun answering. If you have a problem within the Shopify DTC ecosystem, and need help with, please ask away here. I’ll try my best to answer them with best I can. Also, while I’ve mentioned Meta, it can actually apply to most other paid channels as well!

Okay, let’s get into it now..

If you want to see success with your Meta paid ads, it's important to have a strong and captivating copy that could grab your audience's attention and get them to take action. Because at the end of the day, copywriting is salesmanship in print. But in this case, instead of selling it to one person at a time, it’s selling at scale!

Catchy Headline

First things first, let's talk about the power of a catchy headline. Your headline is the first thing that your audience will see, so it's crucial to make it eye-catching and attention-grabbing. Use power words and phrases, ask a question, or even add a little humor to your headline to make it stand out from the rest!

Imagine you're selling eco-friendly, reusable water bottles. The goal is to highlight the unique selling points of the product while also engaging the reader right from the start.

Example Headline:

"Thirsty for Change? Discover How Our 'Eco-Sip' Bottles Can Save the Planet One Sip at a Time!"

This headline does a few things effectively:

• Incorporates Power Words: "Thirsty for Change?" and "Save the Planet" are compelling phrases that evoke emotion and a sense of urgency

• Asks a Question: The opening question not only grabs attention but also encourages the reader to think about their impact on the environment

• Adds Humor (more of a light touch): The phrase "One Sip at a Time" adds a light-hearted touch to the serious subject of environmental conservation, making the headline more relatable and memorable

• Clarifies the Offer: It's clear that the product being advertised is a water bottle, named 'Eco-Sip', which aligns with the eco-friendly values

Urgency

Next, focus on creating a sense of urgency in your copy. People are more likely to take action when they feel like they might miss out on something. FOMO has been working, still works, and will always work! One thing about humans is, while we do change evolve as humans, some of fundamentals would always remain the same!

Use phrases like "limited time offer" or "only available for a limited number of customers" to create a sense of urgency and encourage your audience to act fast.

One thing to keep in mind here is, if you keep doing it, and try to trick your customers, remember, they’re way more smarter than they’ve ever been! They’ll see it right through it. This makes them lose the trust. If you run urgency campaigns, make sure it’s actually legit.

Target Audience (TG)

Another important aspect of copywriting is knowing your audience. Make sure to do your research and understand your target audience's wants, needs, and pain points. What this will do is, help you craft copy that resonates with them and addresses their specific needs. Use language that they can relate to and speak directly to them!

On top of it, it's important to focus on the benefits of your product instead of just the features. If I’m a customer of yours, while the features are good to know, you’ve gotta answer one main question of mine, “How is this product going to help or benefit me?”

Call-To-Action

Lastly, don't forget to include a strong call to action. After all, the goal of your Meta paid ad is to get your audience to take action.

Use clear and concise language to tell your audience exactly what you want them to do, whether it's to click a link, sign up for a free trial, or make a purchase.

One thing I’ve realised in copywriting after having running lots of tests and experiments is, clear almost always wins over clever.

Observation: I did a recent test on Learn More vs Buy Now, and the latter CTA seemed to have won by 79% on a traffic of 10K folks. Now I can’t exactly tell you why, but my bet would be because it’s a direct and bold CTA, whereas, Learn More feels more generic. This could also depend on who your TG is.

RESOURCES
#4 - Things Worth Checking Out

AI - AI reveals ideal prices for budget-savvy shoppers

SOCIAL - Brands turn to TikTok commerce opportunity despite uncertainty

REPORT - Consumers believe AI will help create better ecommerce experiences

AMAZON - Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023

PAYMENTS - Online merchants say outsourcing fraud prevention impacts payments success

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.