Monday, April 24

‼️ Meta ads go haywire

📰 TL;DR - Heads up: if you run Meta ads, I hope you’ve checked your account over the weekend. Meta ads had a major malfunction and users are reporting that the platform ignored limits and blew through thousands in $$ while getting few clicks.

Taylor Holiday has been keeping tabs on the situation, and here’s what we know so far.

And here’s how to find if your account was affected.

💡 Insight - Given how widespread and serious this issue is, I can only hope we can expect a swift correction from Meta.

Here’s a tweet Yoni Levy with marketing solutions at Meta, suggesting they’ll make things right.

If in doubt, follow up with your Meta partner.

🤔 How 1 brand mitigates the risk of data loss*

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In fact, Carta's Senior Security Engineer, Uttej Badwani says, “Rewind doesn’t just give us a full backup of the codebase with just a few clicks; it also gives us a business continuity plan in the event of the worst-case scenario.”

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📸 Product photo optimization tips for your store

📰 TL;DR - This guide from WooCommerce gets into exactly how to format product imagery for your store. Yes, you want high-quality images that look good, but optimizing for load time is also of the utmost importance. For example, WebP is a great format to use for a balance of quality and size. And GIFs? Skip ‘em.

💡 Insight - I can’t emphasize enough how important load time is for your site — shoppers will leave a slow-loading site. And images can be a major slowdown if they’re not optimized. Thankfully, this guide also offers advice on some free editing tools you can use, so there’s no reason not to make sure your images are optimized.

➡️You can read the article here...

📹 Have you tried YouTube shorts?

📰 TL;DR - This piece makes the case for incorporating YouTube shorts into your marketing strategy. Yes, it’s basically a TikTok ripoff, but that’s okay. Brands like GymShark are using it to drive sales, as is Sephora and Glossier. The annoying thing is you need 10,000 subscribers to post shorts to your YouTube stories, so this is most relevant to those who have already built a YouTube following.

💡 Insight - It’s kind of cringe when brands repost TikToks to YouTube shorts or Instagram with the TikTok overlay visible. So don’t do that. But what you can do is create your short, vertical video content in editing software before uploading it to various platforms. I don’t think repeating content across platforms is necessarily bad, just made it looks purposeful.

➡️You can read the article here...

🔒 How to ensure your e-commerce data is protected*

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Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.Wednesdan