Monday, April 22

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Happy Monday, DTC enthusiasts!

Welcome to another edition of your go-to source for all things e-commerce. As we dive into another week, we've curated some insightful topics to help you optimize your online presence and boost your sales. Grab your coffee, and let's get started with some fresh ideas and strategies tailored just for you.

🚨 In today’s newsletter 🚨

  • Mastering the First Fold - Essential Tips for Optimizing Your E-Commerce Landing Page

  • Ibrahim’s Nuggets: 10 Copywriting frameworks that have been working for ages and still continue to work..

Let’s get into it👇


Microsoft Clarity is one of Ibrahim’s personal favourite app, and highly recommends it.

Best part? It’s 100% free, letting you access all the features! 🤯 

Disclaimer: This isn’t sponsored.

How sending free products to Micro-Influencers have helped brands 5X revenue in 2 months.

Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month).

Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a warchest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

Landing Page Optimization
Mastering the First Fold - Essential Tips for Optimizing Your E-Commerce Landing Page

Why the First Fold Matters The first fold of your landing page is the prime real estate of your e-commerce site. It's the first thing visitors see without scrolling and serves as the pivotal point for capturing user interest and encouraging conversion actions. The effectiveness of your first fold can significantly influence the overall performance of your website.

Optimizing for Immediate Impact

  • Strategic Content Placement: Ensure that critical information such as unique selling points (USPs), product benefits, or engaging visuals are immediately visible. This might include high-quality images of your products, succinct descriptions, or exclusive offers that align with your brand's message.

  • Visibility of CTAs: Position your call-to-action (CTA) buttons prominently above the fold. Whether it's 'Shop Now,' 'Learn More,' or 'Get Started,' make sure these CTAs are clear, compelling, and easy to find to drive conversions efficiently.

Considerations for Diverse Devices Optimizing the first fold is not just about what's on a desktop view. With the increasing use of mobile devices, your site must adapt seamlessly across various screen sizes. Responsive design ensures that your site’s key elements, like CTAs and hero images, adjust to provide optimal viewing and interaction experience on all devices.

Advanced Tips for Engagement

  • Encourage Scrolling: Utilize visual cues that lead users to scroll down. This could include arrows, animation effects, or images that guide the eye downward, hinting at more valuable content below.

  • Load Time Optimization: Ensure your page loads quickly to reduce bounce rates. Optimize your images, leverage browser caching, and minify CSS and JavaScript to speed up load times, making that first impression as impactful as possible.

Leverage Analytics for Continuous Improvement Utilize analytics to understand how visitors interact with your first fold. Tools like Google Analytics provide insights into how users engage with your page, which can guide ongoing improvements and optimization strategies.

DTC Daily’s Monthly Spotlight:

Tools and Services:

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

🗣 Have an upcoming event or tools you’d like to recommend to 33,441 DTC Brands? Click Here


10 Copywriting frameworks that have been working for ages and still continue to work..

Hi, there!

Hope y’all had a great weekend! In my last Friday Q&As, I provided a framework for what kind of email campaigns to create, its content, cadence, etc. If you haven’t read it yet, you could read it here.

These copywriting frameworks that I’m sharing below has worked for ages, and will continue to work because fundamentally, humans are emotion-filled creatures.

Alright, let’s get into it..

  1. AIDA (Attention, Interest, Desire, Action): Think of AIDA like a first date. First, you grab their attention (maybe with a compliment), then keep the conversation interesting, slowly build a desire by showing your best qualities, and finally, suggest a second date (action)

  2. PAS (Problem, Agitate, Solution): It’s like seeing a friend struggling with something. You first point out the problem they’re facing, make them realize how annoying it is (agitate a bit), and then you swoop in with a great solution

  3. FAB (Features, Advantages, Benefits): Imagine you’re selling a high-tech blender. You tell your customer about the features (it blends super fast), the advantages (which means less time cooking), and the benefits (more time enjoying meals with family)

  4. The 4 Ps (Promise, Picture, Proof, Push): This is like promising your friend a tasty pizza at a new place, describing how delicious it is, showing them some tempting photos, and then encouraging them to go try it with you

  5. QUEST (Qualify, Understand, Educate, Stimulate, Transition): Let’s assume you’re selling a fitness tracker. Here, you first make sure someone really needs a fitness tracker, help them understand their fitness goals, teach them how a tracker can help, get them excited about reaching their goals, and guide them to purchase one

  6. The 4 Cs (Clear, Concise, Compelling, Credible): It’s like explaining a game quickly and clearly so everyone wants to play and believes it will be fun because you’ve played it before and can vouch for it

  7. BAB (Before, After, Bridge): Picture telling someone how tired you were before starting yoga (before), how energetic you feel now (after), and then suggesting they join your yoga class (the bridge to that feeling)

  8. ACC (Awareness, Comprehension, Conviction): This is like when you’re trying to get your friends on board with a new app. You make them aware of the app, explain how it makes planning outings easier, and then convince them to download it with solid examples/reasons

  9. Value Proposition Canvas: Imagine you’re crafting the perfect gift. You think deeply about what the person likes and dislikes (customer profile) and then tailor your gift to thrill them, addressing specific desires they have (value map)

  10. Star-Chain-Hook: This is like telling a gripping story where you start with an exciting fact or idea (star), elaborate with a string of details that lead the listener deeper into the story (chain), and end with a memorable call to action or twist (hook)

Each of these frameworks can help you communicate more effectively, whether you’re trying to sell a product, persuade a friend, or even just tell a compelling story. They give your words a clear structure to follow, making your message more impactful. This is very powerful while creating ads because you now have a framework to follow, and each frameworks have their own goal, and you’ve just gotta pick the one that makes sense for your business and the products, depending on whatever stage or funnel it is at.

Personally, my favourite ones are the AIDA and PAS (for ads). AIDA is a useful framework when you’re building out a funnel, where your job as a person wearing the marketing hat is to get a potential customer from being cold (top of the funnel) to being hot (bottom of the bottom. In the process, you share whatever is necessary with your potential customers, depending on what stage they’re at!

For example, if they’re hot (desire stage), sharing reviews/testimonials can give them that nudge to push them to take action, and thus, you communicate with your customers depending on what stage they’re at. This is something we’ve been discussing recently with our email flows and campaigns as well. The way you speak with someone who just browse abandoned should be very different than someone who added a product to their cart, entered their shipping details, and almost completed their purchase, but for some reason, they didn’t.

Alright folks, that’s it for today. If you have a certain topic you’d like me to talk about, you can share here.

Thank you for reading.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

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