Monday, April 15

🗣 Running a B2B and want to reach 33,441 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

WHAT’S HOT ON SOCIAL MEDIA

Twitter has been absolutely buzzing with Airchat and its nuances 🤯 Are you on it yet? If you have, what do you think of it so far? We’d love to know! (hit reply & let us know)

NOMAD CAPITALIST
#2 - How can you lower your taxes and save money?

Savvy founders are lowering their business taxes and protecting their assets by going offshore. This is easier to do than ever, and there are dozens of tax-friendly countries around the world.

Nomad Capitalist helps businesses create multi-jurisdictional Plans to legally save up to 95% in taxes and beat their competition by having more money to reinvest.

If you're new to the world of offshore banking and corporations, Nomad Capitalist Live is their four-day annual event with more than 35 speakers talking about all of the latest opportunities to go offshore.

It's taking place September 25-28 and tickets sell out fast thanks to big name speakers from their own team and those like Air Asia CEO Tony Fernandes.

This is one highly informative event no founder should miss.

CRO
#3 Increasing E-Commerce Conversions with Mouse Tracking and Heat MapsEngage and Convert with Precision

For DTC owners, every click and scroll tells a story. By integrating mouse tracking and heat maps, you can pinpoint where users linger, hesitate, or abandon your site. These insights allow for targeted improvements, making the online shopping experience both intuitive and delightful, thereby increasing conversion rates.

Strategies for Immediate Impact

1. Optimize Page Layout: Adjust content placement based on heat map data to enhance visibility and interaction.

2. Enhance User Interface: Refine buttons and navigation elements that users frequently interact with to streamline their shopping journey.

3. Tailor Content to User Needs: Use scroll maps to understand how far users read and adapt your content to maintain engagement.

Metrics that Matter

Track the effectiveness of changes with clear metrics:

- Engagement rate changes pre and post-optimization.

- Conversion rate improvements linked directly to UI/UX updates.

- Time on page and bounce rates as indicators of content resonance.

Our View: Build on Data, Focus on Experience

At DTC Daily, we believe in the power of data to craft compelling user experiences. By embracing these technologies, DTC brands can create a more engaging and effective online presence, ultimately driving growth and customer loyalty. Prioritize user experience enhancements based on solid data insights for sustained success.

➡️ You can read the article here...

DTC Daily’s Monthly Spotlight:

Tools and Services:

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

🗣 Have an upcoming event or tools you’d like to recommend to 33,441 DTC Brands? Click Here

IBRAHIM’S NUGGETS

Not setting up this email flow should be a crime in the DTC world..

Hi, everyone!

Hope y’all had a great weekend! If you haven’t read my Friday Q&As, where I provided a pre-launch checklist, you can read it here. Last week, I discussed about all things Welcome & Browse Abandonment Email Flows, and today, we’ll discuss all things Abandoned cart Flow.

Must have email flows:

1. Welcome Email Flow | Buyers Vs Non-buyers

2. Browse Abandonment Flow | Buyers Vs Non-buyers

3. Abandoned Cart Flow | Buyers Vs Non-buyers

4. Checkout Abandonment Flow | Buyers Vs Non-buyers

5. Post-Purchase Flow | Buyers Vs Non-buyers

Please note: I would be mentioning Klaviyo by default, but it should pretty much apply to other email service providers (ESPs) too.

Abandoned Cart Flow | Buyers Vs Non-buyers

Who would enter this flow?

The abandoned cart flow is typically triggered when a customer adds items to their shopping cart, but leaves the site without completing the purchase. This is different from checkout abandonment flow, which occurs when a customer begins the checkout process (e.g., enters shipping information and proceeds to a payment gateway) but does not complete the purchase. I spoke about the difference between abandoned cart vs checkout abandonment in quite detail in one of my previous issues recently that you could read here.

1. Adding Items to Cart: A customer visits your site and adds one or more items to their shopping cart

2. Leaving the Site: Instead of proceeding to checkout, the customer leaves the site. This could be due to distraction, deciding to compare prices elsewhere, or any other reason for that matter

Trigger: Klaviyo monitors this behavior, and once the conditions you've set are met (like a specific time elapsed since the customer added items to the cart, but didn't proceed to checkout), the abandoned cart flow is triggered

The profile filters are pretty straightforward here, but you could restrict the users from entering the flow depending on your needs. I usually recommend adding the filter “Added to Cart zero times since starting this flow” as well, because they’d enter the flow with the updated items altogether, instead of entering the same flow twice—as they’ve added multiple items to their cart.

How do you set it up?

• This can require some manual setup and testing from your side, depending on your needs, to ensure Klaviyo (or any other ESP tool) is triggering the Abandoned Cart Event

• Here’s a guide by Klaviyo on how you could set this up. It requires you to manually add some codes to your website as well, and configuring them

• Not all the Add To Carts visitors’ emails can be captured since we capture with the help of browser cookies, and after the iOS 14.5 updates, it’s not possible to capture emails of every Add To Cart visitor. Typically, you could capture ~15-50% of the visitors’ emails

What are the emails you should send out in this flow?

Email 1: First Reminder Email

• Timing: Send this email within 30 minutes-1 hour after abandonment (you don’t want to wait too long, or you could lose this customer to your competitors)

• Content: Remind the customer what they left behind. Include clear images and descriptions of the products in the cart. A direct link back to their cart for easy checkout will drastically increase your conversions

Email 2: Second Reminder Email

• Timing: Send this email 24 hours after abandonment if the first email doesn’t convert

• Content: Include a gentle reminder of the items they were interested in and possibly include customer testimonials or reviews of the abandoned products to build trust and provide social proof

• Incentive: You can consider adding an incentive such as free shipping or a small discount to nudge them towards a purchase

Email 3: Last Call Email

• Timing: Send this email 48-72 hours after abandonment

• Content: Create a sense of urgency. Let them know that the cart will expire soon, or that the items are popular and the stock is limited

• Incentive: This email can include a stronger incentive if you hadn’t used one before, like a larger discount. If you’re a brand that doesn’t do discounting, that’s okay too. And instead of discounts, you could probably offer something else of value (eg: if you’re a cosmetics brand, may be encourage them to take your quiz to find the perfect shade, etc.)

Email 4: Feedback Email

• Timing: A few days later, if the user still hasn’t purchased

• Content: Ask for feedback on why they didn’t complete the purchase. This can provide valuable insights into possible barriers in your checkout process, customer service issues, high price, etc.

Additional Tips:

• A strong, clear call-to-action (CTA) button that leads straight to the checkout page with the items pre-loaded is a must

• Mobile-friendly design, as most of them would be shopping from their phone (you’ll be tired of how many times I’m going to mention this—it’s that important!)

• Personalization elements like addressing the customer by name, suggesting related products they might like based on their browsing history, etc.

• Make sure that these emails respect the user’s privacy and provide an easy way to unsubscribe, which not only aligns with good marketing practices, but also complies with laws like GDPR

• Keep testing and optimizing your emails based on open rates, click-through rates, and conversion rates to find what performs and resonates the best with your audience

• If I receive an email at 6am that would wake me up, I’d instantly report it spam or unsubscribe. Don’t send out your emails during quiet hours—it can make them furious!

• Once a customer receives an email with discounts, they could potentially start abandoning their carts in the future as well to receive discount codes, hence you could exclude your existing customers from discounts and send them separate emails instead. That’s why I like to segregate the flows as Buyers vs Non-Buyers, because your messaging towards your customers and potential customers should be different!

Please note, this sequence is meant to be a reference point. The exact number of emails, their content, and cadence should be adjusted based on your specific audience, product types, and performance data.

Have a question for me? Ask here.

Thank you for reading thus far. Appreciate it!

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.