Last Chance: Fix Your Meta Ads with The Winning Ad Workshop

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In today’s newsletter 

• LAST CHANCE: The Winning Ad Workshop is TOMORROW

• The 4A Framework to Tell 1 Idea in 1000 different ways

• Out-of-home (OOH) Advertising Webinar: How Brands Can Drive Measurable Impact

• The Hidden Goldmine in Your Email List

• Why Your Ads Need to Entertain, Not Just Sell

• The #1 AI Meeting Assistant

• Latest News: More consumers using genAI tools to research purchases: Adobe & more…

  Let's Dive Into It! 👇

Need FREE Strategy advice?

• Email Marketing - Talk to Ibrahim

• Running Paid Ads - Talk to Sai

• Growing on Social Media - Talk to Hana

This is it. 

If you’re still running Meta Ads without a structured testing process, you’re burning money. 

❌Wasting thousands on ads that don’t convert.

❌Guessing which creatives to scale. 

❌Watching CPAs climb with no clear reason why.

🛑Tomorrow, we fix that.

Inside The Winning Ad Workshop, I’m breaking down the exact 5-phase testing framework we used to cut a client’s CPA from $65 to $30—without increasing spend. 

By the end of this session, you’ll know how to: 

✅Test ads the right way (without wasting budget).

✅Find winning creatives in 3 days with just $100.

✅Cut bad ads in 48 hours—before they drain your budget.

✅Turn Meta Ads into a reliable, scalable growth engine.

🛑No more wasting money. No more guesswork.

💰And here’s the kicker: 

 We’re offering subscribers a FREE ad account audit—so you’ll walk away knowing exactly what’s broken and how to fix it. 

If you’ve been spending $1,000+ a month on ads that don’t convert, this $50 investment will pay off 100X. 

This isn’t just another webinar—it’s a must-have skill to make your ads profitable for life.

🚀This is your last shot. Spots close tonight.

The 4A Framework to Tell 1 Idea in 1000 different ways

This is a really good thread by Dickie, where he shares his 4A Framework to take 1 idea, apply the 4A framework, and look at it from different angles, that could help you write copies for your ads and emails.

Check out the full thread on X here.

Out-of-home (OOH) Advertising Webinar: How Brands Can Drive Measurable Impact

Out-of-home (OOH) advertising is evolving rapidly. Brands can drive measurable success using data for strategic campaign planning and reporting.

Learn how to get started with OOH. Join us on March 19th for 30 minutes to learn how to optimize OOH campaigns, leverage data for better targeting, and prove ROI in a digital-first world.

What You’ll Learn:

-How brands are using data and technology to improve OOH targeting

-Best practices for measuring the ROI of OOH campaigns

-Tactical insights on how brands can complement digital marketing with OOH

-Real-world examples of successful OOH activations and their impact

-How to integrate OOH with digital marketing for a seamless brand experience

Demand gen or brand marketers: Join our webinar on 3/19 to add OOH ads that drive measurable results.

You know, one of the things I like to remind brands is how sometimes they don’t realize that their email list is a compounding asset. Most of them treat it like a disposable channel, you know, blast an offer, get some sales, repeat. But if you shift your mindset, your email list can actually do way more than just drive revenue today.

Here’s how to unlock it:

1. Your list is data. Every open, click, and reply is a goldmine of insights. Who’s engaged? What messaging works? What’s getting ignored? If you’re not segmenting based on this, well, you’re leaving money on the table.

2. Your list is a referral engine. People on your list already trust you—ask them to refer a friend, give them an incentive, and watch your growth go exponential. Best part? It barely costs you anything.

3. Your list is a content lab. Test ideas before you take them to the masses. If a subject line crushes it here, it’ll likely do well in ads. If an offer flops, at least you didn’t waste budget on it.

4. Your list is a customer support shortcut. The first thing I told my Founder when I joined PeelAways as a CMO was that we need to reply to customer emails like humans, not bots. And definitely NOT outsource it to some agencies or Virtual Assistants (unless you’ve trained these VAs yourself). This builds a relationship that makes people WANT to buy again. Some of your highest LTV customers will come from how well you handle that first interaction.

You need to treat your list better, and it’ll pay you well, inevitably. But if the foundation itself is bad, such as, having a product that adds no value to the end consumer, even your list won’t be able to help you.

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Most brands try to sell, but the real winners entertain first. Want to know how to grab attention and turn viewers into customers?

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📰IN THE NEWS

👉More consumers using genAI tools to research purchases: Adobe

Allbirds reported a steep 14% decline in Q4 sales as its shift to a DTC model impacted revenue. The company is focusing on reducing inventory and cutting costs while restructuring its business. Brands considering a DTC transition should be prepared for short-term revenue dips and invest in strategies that balance growth with operational efficiency.

👉Allbirds Q4 sales plunge as shift from DTC takes a toll

Consumers are using generative AI tools like ChatGPT to research products before making purchases, according to Adobe. These tools influence buying decisions by providing personalized recommendations and comparisons. Younger audiences, especially Gen Z and Millennials, are driving this shift. As AI shapes consumer behavior, brands need to optimize content for AI-driven search results and provide relevant information to stay competitive.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.