💡 Keep Winning Creatives Alive

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 In today’s newsletter 

• Scaling Ads the Smart Way: Expand Creatives with the Iterative Scaling Process

• How to grow a DTC brand on Amazon

• From Busy Mom to Beauty Mogul: The Genius Strategy Behind Wonder Beauty

• The Most Underrated Growth Lever: Post-Purchase Experience

• Get Your Team Booked on 3.8 Million Podcasts Automatically

• Latest News: Social Care - The Path to Happier Customers and Increased Sales & more…

  Let's Dive Into It! 👇

In the past weeks, I spoke about Creative Testing 101, & Vertical Scaling, Expanding Audiences, 

Today, let’s deep dive into doubling down with your winning creatives without tanking performance.

I call this Iterative Scaling Process.

Instead of reinventing the wheel, this method allows you to expand creatives strategically by making controlled changes while keeping the winning formula intact.

Here’s how to do it:

Step 1: Deconstruct Your Winning Ad 🏆

Start with questioning the key elements of your ads.

The Hook: What appears in the first 3 seconds of the ad. Is it the visual cue or the bold statement that’s appealing to the viewer?

If it’s the visual -> Use the same video with a different hook.

If it’s the hook -> What problem does the ad call out? Think of ways you can present the same problem in another way.

If it’s both the visual & statement -> Keep the format constant & play around with another hook.

Step 2: Expand with Micro-Iterations 🔄

Here’s what to tweak without disrupting the core winning formula:

New Hooks: Keep the winning structure but change the opening.
Example: “Struggling with dry skin?” → “This one product changed my skincare routine.”

Text Overlay Changes: Highlight a different USP.
Example: “Long-Lasting Formula” → “Clinically Proven Results”

Voiceovers: Use the winning voiceover while showing the products in action.

Example: UGC ad with an Influencer’s Face & Voiceover → Product Demo Ad using the same Influencer’s Voiceover

Step 3: Iterate Across Different Formats 🎨

Your best-performing ad shouldn’t just stay in one format.

• Convert Testimonial videos into a stack of statics

• Convert a winning video into a carousel

• Generate longer versions of shorter video ads & vice versa

• Based on placements Breakdown, tweak your ads for underutilized placements.

Why Iterative Scaling Beats Traditional Scaling

 Bad Scaling: Dumping more money into a single ad until it fatigues.
Smart Scaling: Expanding creatives with small tweaks, refreshing engagement & maximizing performance.

The goal is to keep your winning ad alive for as long as possible while stacking new variations that perform.

This method has helped accounts to scale budgets from $100/day to $1,000/day without performance drops.

💡 Want us to implement this for you?

How to grow a DTC brand on Amazon

Growing on Amazon takes more than great products—it’s about getting in front of the right shoppers. With affiliate marketing, you can:

✅Drive high-quality traffic – Reach shoppers off Amazon by partnering with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC by product or creator to maximize ROI.
✅ Boost organic rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

Download the Guide

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Juggling two kids and a career, Divya Gugnani built a multi-million dollar beauty brand with one game-changing approach: education-first marketing. 

Want to see how Wonder Beauty keeps customers hooked?

Most brands pour all their energy into getting the sale. Then? Silence.

That’s a mistake. What happens after checkout is what determines whether a customer sticks around or disappears for good.

Here’s how to get it right:

Reassure Them Immediately

The moment they buy, they should feel confident—not anxious. A bland order confirmation doesn’t cut it. Make it clear, on-brand, and actually useful:

• What happens next? Shipping timelines, processing times, and what to expect.

• How to get the most out of their purchase (if relevant).

• A reason to stay engaged—maybe a sneak peek of upcoming releases or an invite to your community.

Keep the Hype Alive

The gap between buying and receiving is when customers lose excitement. Keep them hooked:

• A thank-you email that feels personal.

• Fun shipping updates instead of robotic tracking links.

• Content that builds anticipation—unboxing tips, styling guides, or use-case ideas.

Make the Unboxing Worth It

First impressions matter. Packaging doesn’t have to be fancy, but it should feel intentional. A handwritten note, a bonus sample, or even just a well-designed insert with a next-step CTA can turn a forgettable moment into a shareable one.

Bring Them Back Without Being Annoying

Reordering shouldn’t feel like effort. A well-timed follow-up can do the trick:

• Reminder emails that feel helpful, not pushy.

• Exclusive offers for repeat buyers—VIP status, early access, something that makes them feel special.

• Subscription options (if relevant) that make rebuying a no-brainer.

The Bottom Line

The sale isn’t the finish line—it’s the start of the next one. The brands that get this? They don’t just sell. They build loyalty.

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📰IN THE NEWS

👉Social Care: The Path to Happier Customers and Increased Sales

Social care—actively engaging with customers on social media—boosts satisfaction, retention, and brand loyalty. It goes beyond marketing, providing real-time support and valuable business insights. Strong social care can turn casual buyers into lifelong customers.

👉Apple Implements New Age Rating Categories for Apps

Apple is refining its App Store age rating system with new categories (4+, 9+, 13+, 16+, and 18+) to better align apps with appropriate audiences. It’s also introducing an age range API, allowing parents to share their child's general age group with apps for better content moderation. Developers must update their apps to comply, while brands targeting younger audiences need to adapt to stricter policies.

👉How Can Google AI Help Marketers Reach Potential Customers

Google's AI advancements are revolutionizing marketing by enabling more personalized and efficient customer engagement. Tools like Google Ads leverage AI to analyze user behavior, allowing marketers to deliver targeted ads that resonate with potential customers. Additionally, AI-driven analytics provide deeper insights into consumer preferences, enhancing campaign effectiveness.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.