Friday, September 29

#1 - 🤔 Would you haggle with your shoppers?

📰 TL;DR - Here’s something interesting that brands are testing out: letting shoppers haggle for a better deal. Beauty brand Iconic London tested a feature that asked half of their shoppers if they were interested in negotiating a lower price for the items they’d selected. The bot running the program could offer up to 15% off, but most people accepted single-digit discounts. Apparently, the average order value jumped by 50%. It was all done using an AI-powered chatbot called Nibble. In exchange, Nibble takes a 2% cut of sales.

💡 Insight - I think this is pretty fun. It makes the case that discounts don’t have to be a blanket offer and I could see shoppers feeling extra satisfied because they feel they had a hand in getting a discount. It also adds a bit of a gamification aspect, which is popular right now. It also seems like a smart way to get rid of excess inventory, which appears to be one of Nibble’s selling points.

➡️ You can read the article here...

#2 - ⚠️ DON’T Make This Same Influencer Marketing Mistake Most Brands Do!!

📰 TL;DR - Many brands squander resources on ineffective influencer seeding, resulting in missed opportunities and disappointment. This outdated ""no commitment"" approach creates false expectations and misleads content creators. Discover a superior way to harness influencer power.

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#3 - 🔥 Why TikTok went all-in on e-comm

📰 TL;DR - This piece makes a very good case about why TikTok Shop may succeed where other social commerce offerings have failed — they’re going all in. TikTok has not been shy about pushing TikTok Shop to users at all, even leading to some complaints from people who just want some laughs. That’s very different from how, for example, Amazon has approached Inspire, their swipeable shopping experience that frankly I wouldn’t blame you if you’ve never heard of. Even when Instagram introduced social commerce, they were pretty shy about it.

💡 Insight - The word used here is “aggression” and I think it’s accurate. TikTok is indeed being aggressive. And really, you could point to a lack of aggression as the reason social commerce has been so slow to catch on in Western markets. Sure, platforms have created solutions, but they’ve been quiet about it. None of those tools have been as in-your-face as TikTok Shop. Also, arguably, they saw those offerings as a complement to their platform, not as a driving force. TikTok is taking the opposite approach and it may pay off.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

💃🏽 TIKTOK - TikTok says it “regrets” Indonesia’s decision to ban e-commerce sales on social media. Read here.

🚫 SHOPIFY - Shopify’s CEO seems to have changed his tune on employees having side hustles — something they once encouraged. Read here.

⁉️ 404 - Read about how 404 pages impact organic rankings.

📸 INSTAGRAM - Here are some small changes you can make to improve your results on Instagram.

🚁 DRONES - Drone delivery is very much here. Here’s who’s doing it.

#5 - 🛋️ La-Z-Boy goes all in on 3D shopping

📰 TL;DR - La-Z-Boy has announced its adding new 3D shopping features to its site. Customers can visit a product page and configure a virtual furniture layout then download an image of it from any angle. If using a mobile device, they can see the whole thing in AR. That means you can get a proper sense of how a new furniture item will fit into a space. According to the brand, WebAR sessions are up more than 150% from in-app AR usage when the company was relying completely on app-based AR for virtual product configuration and room planning.

💡 Insight - We’re not quite there yet, but we’re not far from a future where AR and VR tools will be an expected default for home goods, especially large furniture pieces. Research shows that Gen Z is particularly excited about this technology for e-commerce, and that’s the exact generation that is now coming of age and furnishing their homes.

➡️ You can read the article here...