Friday Q&As

Author

Crys A.
August 16, 2024

In partnership with

B2B Business Marketing Opportunity

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Hey guys!

“The secret of business is to know something that nobody else knows.”

— Aristotle Onassis

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Q&A’s WITH IBRAHIM

Heyy!

Hope you had a great week so far! It’s Friday, so let’s get to some Q&As..

Question from Michael (Founder): Is Microsoft Clarity easy to install and set up?

Answer: If you’re not a tech savvy person, realistically, it might take you about a couple of hours to set it up at tops. Here’s a guide on how to set it up. Overall, it’s a simple and a straightforward process to set it up. Nothing too complex.

Question from Raheb (Small coffee brand owner): I never seem to get out of the learning phase inside the Meta Ad account. What can I do?

Answer: This is a question a few others asked as well, and after having consulted over 45 Founders personally, it’s one of the questions I get so often. So here’s what I’m going to do: in the next Wednesday’s deep dive, I’m going to dig deeper into all things email marketing as promised yesterday, but the week after that, I’ll dig deeper into this question and all things Meta Ads. Mark your calendars! 😎

Question from Dwayne (Founder, Apparel brand): One of the biggest challenges we have is we get plenty of returns because of the size issues, and our backend is chaotic. Is there any good tool that can help with this?

My Response: This is a common issue when it comes to apparel brands. If you have returns lower than 15% with an apparel brand, you’re doing something right!

I’ll suggest a few tools in the order of most effective for your purpose:

  1. Loop (also known as loop returns): It’s a platform to make returns almost seamless, which is better for you and the customer. Would definitely make a huge difference for you.

  2. Octane AI (or Presidio Quiz kit for as an economical alternative): If you can try to reduce the chances of a product being returned at the very start of it, you can definitely bring the rate down, and one good way to do that is by introducing quiz and letting customers choose the perfect size!

  3. Gorgias: If your backend is chaotic, you need a tool to keep them all organized and efficient, and Gorgias does that and also would help you automate most of the things (you should check out their rules feature).

Question from Emily (Co-Founder): How can I bring my customer acquisition cost down?

Response: This actually requires getting the fundamentals right first, and then moving on to testing the creatives.

Okay let me briefly break it down:

  • Firstly, you need to have a product that solves a problem, and caters to a specific market

  • If you go after everyone, especially if you’re a startup, you’re going after no one. You don’t want to spread yourself too thin!

  • If you have limited budget, which you likely do just like most startups, test out one offer at a time, and get very targeted—meaning, building a landing page that specifically speaks to this audience that you’re trying to go after

  • You can eventually run multiple tests on offers, audiences, etc. when you’ve accumulated some more capital

  • Make sure you have your email and SMS flows setup and that you’re collecting email addresses (you cannot afford not to do this because most people will never buy from you on their first website visit. It takes time to trust you as a brand)

  • PLEASE reply to every single one of your customer support tickets, and resolve them ASAP. Anyone that engages with your brand, you need to make that experience memorable, and in my opinion, that should be the absolute core of it

  • If you’re driving traffic to the website home or product details page (PDP), please build out a separate landing page and drive all your traffic there instead. This move in itself will lower your CAC substantially. If you’re not sure on what are the pieces required to get a landing page together, I had a deep dive just on that—you can read it here

  • Once you’ve taken care of these fundamentals, you’re in a much better position to run paid ads because there’s a lot of competition for attention and it’s expensive, so you want to be in a position to make the best out of every visitor that clicks on your ad

  • Don’t stick to just one form of creatives such as UGC videos (I see a lot of folks making this mistake). Test out static, Founder’s story video, and other formats too. Find out what’s working better, and double down on that!

  • If you have high click-through rate (CTR), it’s not an ad problem, it’s a landing page or a website problem (and the problem could be anything—average product, offer, etc.). If you have low CTR, that’s when you know you’ve gotta work on your overall ad

Alright folks, that’s it for today. Have a great weekend ahead!

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