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Q&A’s WITH IBRAHIM

Question from Ally (artist/designer/owner): How can I best expand my email marketing?

Response: I think I’d be in a much better place to answer the question if you were a bit more specific, so please do let me know where you’re at currently when it comes to email marketing, what your goals are, etc.

But for now, these issues I wrote previously should give you a really good idea of going about it:

• Email campaigns

• Email Flows (I’ve mentioned 5 must-have flows as well inside this)

Question from Jasmeet (New to E-Comm): I am struggling with finding winning products. I want to find a problem solving product which I can later convert into a brand based on the results. Can you please guide on how to find a winning product.

Response: From my understanding, you’re referring to dropshipping here, and eventually would want to build a brand out of product(s) if you find something working.

I’ve personally tried dropshipping myself a few years ago, and did just fine, but the margins were absolutely brutal. Now with the rising customer acquisition cost (CAC), it’s only getting more and more harder!

However, I don’t think it’s completely dead. If you manage to find and sell a product that actually solves a problem for the end user and is in demand, you could potentially crack it.

The fact that you started off by saying you wanted to find a product that solves a problem—tells me you’re in the right direction already.

I’ll dedicate one of the Wednesday deep dives just for this. Stay tuned!

Question from Emily (Co-Founder): How can I bring my customer acquisition cost down?

Response: This actually requires getting the fundamentals right first, and then moving on to testing the creatives.

Okay let me briefly break it down:

• Firstly, you need to have a product that solves a problem, and caters to a specific market

• If you go after everyone, especially if you’re a startup, you’re going after no one. You don’t want to spread yourself too thin!

• If you have limited budget, which you likely do just like most startups, test out one offer at a time, and get very targeted—meaning, building a landing page that specifically speaks to this audience that you’re trying to go after

• You can eventually run multiple tests on offers, audiences, etc. when you’ve accumulated some more capital

• Make sure you have your email and SMS flows setup and that you’re collecting email addresses (you cannot afford not to do this because most people will never buy from you on their first website visit. It takes time to trust you as a brand)

• PLEASE reply to every single one of your customer support tickets, and resolve them ASAP. Anyone that engages with your brand, you need to make that experience memorable, and in my opinion, that should be the absolute core of it

• If you’re driving traffic to the website home or product details page (PDP), please build out a separate landing page and drive all your traffic there instead. This move in itself will lower your CAC substantially. If you’re not sure on what are the pieces required to get a landing page together, I had a deep dive just on that—you can read it here

• Once you’ve taken care of these fundamentals, you’re in a much better position to run paid ads because there’s a lot of competition for attention and it’s expensive, so you want to be in a position to make the best out of every visitor that clicks on your ad

• Don’t stick to just one form of creatives such as UGC videos (I see a lot of folks making this mistake). Test out static, Founder’s story video, and other formats too. Find out what’s working better, and double down on that!

• If you have high click-through rate (CTR), it’s not an ad problem, it’s a landing page or a website problem (and the problem could be anything—average product, offer, etc.). If you have low CTR, that’s when you know you’ve gotta work on your overall ad

Alright folks, that’s it for today..

Have a great weekend ahead!

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