Friday Q&As

🗣 Running a B2B and want to reach 33,441 DTC Brands? Start here…

Hi, there!

As we’re heading towards the weekend, I hope you’ve gotten some good work done so far this week, and as well managing to spend some time with your loved ones.

The reality of DTC business in today’s day and age is, it’s a tough business. Really tough. And you need to squeeze absolutely everything you can out of your low hanging fruits, utilize all your resources efficiently, make good decisions (even if it’s tough sometimes), and do what you need to do.

Before we get into today’s Q&As, make sure you’ve signed up for the Free Webinar on how to fix your paid ads on Wednesday.

Having fixed your paid ads, have a look at Saral that helps you diversify your marketing.

  • Learn how tp bring down you CPA

  • Understand which ads work

  • Interactive session where you can ask your questions

You do not want miss this.

Wednesday, 10am EDT - It’s Free

SARAL

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There's one savior: influencers 🦹 . They're not just faces on a screen, but real people with real influence. But how do you get them on board?

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If you want to stand out as a brand, and get better ROAS than Facebook ads. Try building an influencer program with risk-free trial offer

Still hesitant? Book a call to learn more.

Now, let’s get in to your questions…

Q&A’s WITH IBRAHIM

Question from Dwayne (Founder, Apparel brand): One of the biggest challenges we have is we get plenty of returns because of the size issues, and our backend is chaotic. Is there any good tool that can help with this?

My Response: This is a common issue when it comes to apparel brands. If you have returns lower than 15% with an apparel brand, you’re doing something right!

I’ll suggest a few tools in the order of most effective for your purpose:

  1. Loop (also known as loop returns): It’s a platform to make returns almost seamless, which is better for you and the customer. Would definitely make a huge difference for you.

  2. Octane AI (or Presidio Quiz kit for as an economical alternative): If you can try to reduce the chances of a product being returned at the very start of it, you can definitely bring the rate down, and one good way to do that is by introducing quiz and letting customers choose the perfect size!

  3. Gorgias: If your backend is chaotic, you need a tool to keep them all organized and efficient, and Gorgias does that and also would help you automate most of the things (you should check out their rules feature).

Question from Phil (Co-Founder): How can I get better at Meta?

My response: While obsessing over Meta isn’t a bad thing, you also need to realize that day by day, Meta is making running ads a lot easier, and what’s starting to really matter are the fundamentals—creatives, copy, landing page, brand positioning and identity, customer experience, etc.

But that said, the best way to learn most often is actually by doing something, although learning something from someone that’s experienced can help you avoid a lot of mistakes and get your ad structures right. I talk about Meta in some of my issues as well, and we have a dedicated section to Meta and CRO by our in-house team of Sai and Kaushal.

Sai is also conducting a live webinar on 8th May at 10am EDT, and would definitely recommend you to take advantage of such resources, and it’s free as well.

Question from Julia (Founder of an AI startup): I have built an AI product for ecommerce brands that has been gaining traction organically via word of mouth which helps brands with producing beautiful product shots but I want to acquire more customers. Can you help? I have not raised any funds, I’m completely bootstrapped, and barely have any funds for paid marketing..thanks in advance!

My Response: It’s great to hear that your product is gaining traction, congrats!

If you don’t have the budget for marketing, the best you can do is utilize the resources you have and push your organic efforts. Do the basics, and have a story, and you might have the potential to do really well if your product is amazing can be differentiated from several others.

A few things you should definitely consider doing:

  1. Content Marketing: Create high-quality content that demonstrates the value of your product, such as blog posts, videos, infographics that showcase before-and-after shots using your AI, behind the scenes, what features you’re working on, etc. This should be your biggest bet!

  2. Influencer Partnerships: Collaborate with influencers in the DTC space to promote your product to their followers, and give them free access to your tools for at least a year, offer them commissions for every new customer acquired via them, and if someone’s performing really well, may be invite them to be your brand ambassador and give them free access for as long as they’d want to be your ambassador, or even lifetime access (if that would make sense in terms of usage expenses of servers)

  3. SEO: Ensure your website and content are optimized for search engines to improve your visibility online. Google search might give you AI based results now, but SEO isn’t dead. Optimize your pages for on-page SEO, and get aggressive with off-page SEO by reaching out to micro-bloggers that write about AI based tech, etc. If you have time, host a podcast, invite such guests, build relationships, and get more people to write about you organically

  4. Email Marketing: Build an email list and set up basic welcome flow, churn flow, and post-purchase flows. Don’t forget to send at least a weekly newsletter with some high value

  5. Partnerships and Affiliates: Partner with complementary businesses or set up an affiliate program to expand your reach. Affiliates can also be your very own customers

  6. Events: Attend ecommerce conferences, trade shows, and networking events to connect with potential customers and industry professionals

  7. Product Demos and Free Trials: Offer free trials or product demos to potential customers to let them experience the benefits of your product firsthand. Have transparent pricing on your website.

  8. Don’t be afraid to try something crazy: Historically, if you look at brands that have scaled massively, a lot of the times, these Founders aren’t scared to try something crazy and go against the norms—Steve Jobs is a prime example. I think we can all agree, there have been a boom of AI based startups lately, but what I’ve learnt is—great product doesn’t always win. Even if you have an okay’ish product, but compel your story really well and stand out, you can differentiate yourself and make customers look beyond the features of the product. And it’s something you need to figure out yourself.

Lastly, I know it’s a lot of things to do, and can get really hard, but building something great often requires sacrifice, especially when we’re constrained by resources and budget. But I hope you get there eventually, and wish you all the very best!

SaaS Marketing apps for DTC brands is actually one of my favourite topics to talk about as well, so may be I might do some breakdowns for SaaS Marketing in the future.

If you have questions for me, ask away here.

Alright, that’s it for today, folks. Have a great weekend ahead!

Thank you.