- DTC Daily
- Posts
- Friday Q&As
Friday Q&As
Crys A.
October 04, 2024
In partnership with
B2B Advertisment Opportunity
If your tool/service can help 50,000 DTC brands grow then you can reach out to them here: Learn more
Hey guys!
“More business is lost every year through neglect than through any other cause.”
✍️Rose Kennedy
Let’s get into it👇
Synthflow
Automate Phone Calls with Synthflow AI
Always-on AI voice assistants to automate your calls.
Book appointments, transfer calls, and extract valuable info.
Integrates with your CRM, easy setup, no coding required.
Kaushal Pratap
E-commerce SEO Masterclass: Part 5
You made it to the finale!
Welcome to Part 5 of our E-commerce SEO Masterclass— today, we unlock the power of your blog! 📝
Your blog is an SEO goldmine, helping you rank for long-tail keywords, drive traffic, and build trust.
We’ll show you how one small Shopify store used their blog to 4x organic traffic!
Today, you’ll learn how to mop up the remainder of those keywords we couldn’t use in our product listings.
We’ll turn them into relevant topics like how-to guides, industry trends, or seasonal posts that tie into your products.
You’ll also get access to a free template and extra help for creating your blog calendar.
Thank you for staying with us throughout this course! We’re rooting for your success – here’s to 10x more traffic 🥂
Access Day 5 Here:
Q&A’s WITH IBRAHIM
Happy Friday!
Hope you’ve had a great week so far, and as we step into the weekend, let’s answer some Q&As..
Question from Marcus (Founder & CEO): What’s the best way to approach holiday upsells without annoying my repeat customers?
My Response: Holiday upsells are a delicate balance. The trick is to frame them as "helpful" rather than "salesy." Use data from your previous customer interactions to suggest products that truly complement their past purchases. Timing is crucial—send upsell offers after a purchase is made, but don’t bombard them immediately. And make sure the upsell feels special, like an exclusive offer they’re getting because they’re a valued customer. Adding a "VIP" angle can make customers feel appreciated, not pressured.
If you're nervous about overstepping, try A/B testing your messaging and monitor unsubscribe rates to find that sweet spot.
Question from Jenna (Director of Growth): How do I recover product abandoners without using generic discount codes?
My Response: You can absolutely recover product abandoners without defaulting to discounts. Personalization is key here. Instead of a discount, highlight social proof in your emails—show reviews or ratings for the product they left behind. You could also mention limited stock, which creates urgency without cutting into your margins. Another approach is offering value-adds, like free shipping or expedited delivery, rather than slashing prices.
Lastly, segment your abandoners—new visitors versus frequent customers—and tailor your messaging accordingly. Not every abandoner is driven by discounts; sometimes they just need a little nudge!
Question from Ethan (CMO): What’s a smart way to run a flash sale without making it feel desperate?
My Response: Flash sales can come across as desperate if done too often or without strategy. To avoid that, tie your flash sale to a relevant event or holiday, so it feels timely, not random. Make it exclusive by limiting the sale to email or SMS subscribers only, which adds a "VIP" feel. Scarcity is your friend here—emphasize that the sale is for a limited time or limited quantity, but make sure it’s genuine.
Also, make the experience seamless. The faster your customers can grab the deal, the better. Use countdown timers in your emails and landing pages to create urgency without shouting desperation.
Question from Rachel (Founder): How do I plan an influencer campaign when I have a small budget but want maximum impact?
My Response: With a tight budget, you’ll want to be strategic about how you use influencers. Micro-influencers (with followers in the 10k-50k range) are often more engaged and affordable than bigger names. Focus on influencers whose audience aligns with your target customers. Negotiate for a mix of content types—Instagram stories, static posts, and reels—and ensure the deliverables include a long-term approach, not just one-off posts.
To maximize impact, repurpose the influencer content across your own paid ads or social channels. You get more mileage out of each piece of content without blowing your budget.
Lastly, you can also try barters, which is what I usually do by reaching out to such influencers at scale using SARAL. This software isn’t cheap, but totally worth it! Mention DTC Daily to claim 10% OFF.
Question from Greg (Ecommerce Manager): What’s the best way to test pricing during a major sale?
My Response: Testing pricing elasticity during a big sale event is all about smart segmentation and clear tracking. First, identify segments of your audience based on past purchase behaviors and split test different pricing structures on them. Try one group with a straight discount, another with tiered pricing (spend X, get Y off), and a third with a bonus add-on (like free shipping or a gift).
Monitor both revenue and conversion rates closely, but also track the average order value to see how your customers react to each approach. Keep an eye on the post sale analysis here and look at repeat purchase behavior in the weeks following to make sure you didn’t ove discount and hurt long-term margins.
Alright folks, that’s it for today. Have more questions? Ask here.
Have a great weekend ahead!
Keepcart
Increase your DTC margin 4-15% with coupon protection
KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins
Overpaid commissions to affiliates and influencers add up fast - Get rid of the headache and revenue losses with KeepCart.
📰IN THE NEWS