Trump promises tax cuts!

🚨 In today’s newsletter 🚨

• Double Your Referral Revenue in One Chat

• Friday Q&As with Ibrahim: Trump’s Impact on DTC

• Avoid Last-Minute Chaos: The BFCM Prep Guide Every Founder Needs

• Latest News: Sino Pacific triples Evian’s sales with AI; Digital Silk dives into flexible eCommerce setups for custom shopping experiences

Let's dive into it! 👇

#1

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#2

Friday Q&As with Ibhrahim - Trump’s Impact on DTC?

We used to dedicate every Friday to Q&As, but starting this Friday, we’ll shift things a bit. We’ll share nuggets every Monday, Tuesday, Thursday, Friday, and we’ll dedicate the Wednesdays to deep dives. We’ll answer all the Q&As in the weekly nuggets itself, at the bottom, so make sure to always read until the end.

Alright, coming to news that’s been making all the buzz—Trump’s second term victory!

After digging into some insightful pieces on Donald Trump's influence on DTC brands, I’ve put together the main takeaways that DTC founders can use to navigate these changes:

• How DTC brands are responding to tariffs: Read how tariffs on Chinese imports are pushing DTC brands to rethink pricing and consider shifting production. The piece highlights how these changes can be especially tough for smaller brands and suggests looking beyond manufacturing to find cost savings.

• Trump’s overall impact on retail: This overview of the retail landscape highlights both the potential benefits of tax cuts and the challenges of rising tariffs. The key here? Plan for shifts in consumer spending and think about discount strategies that keep customers engaged even when the economy feels shaky.

• What a Trump 2.0 presidency could mean for DTC brands: A second Trump term might bring more tax cuts, which could boost profits, but it’s also likely to come with even higher tariffs. Founders may need to adjust their pricing strategies to account for potential cost increases.

• Tariffs and consumer spending power: A recent study predicts that tariffs could reduce consumer spending power by up to $78 billion, making price sensitivity a big factor in buying decisions. For DTC brands, this could be a chance to spotlight local sourcing and strong value propositions in their messaging.

Let me know if you’d like to share something along these lines, and I’ll cover some interesting pieces/opinions in my next issue! You can just reply or share here.

#3

Avoid Last-Minute Chaos: The BFCM Prep Guide Every Founder Needs

Every year, as Black Friday and Cyber Monday approach, it feels like a mad dash to get everything ready. We’ve all been there—scrambling to fix last-minute issues, worrying about site crashes, and hoping inventory doesn’t run out right when demand spikes. No matter how much we plan, it seems like BFCM turns into a season of putting out fires instead of smoothly executing a well-thought-out strategy.

And the pressure? It’s real.

This guide gets it—BFCM isn’t just about running a sale; it’s about setting up every part of your business to capture the season’s potential without the chaos.

This guide covers everything you need for a seamless BFCM, from prepping your website to handle traffic surges to crafting personalized email campaigns that drive conversions. It dives into practical tactics like managing inventory to prevent sell-outs, using countdowns to build urgency, and leveraging shoppable videos for maximum engagement.

Even if you feel you are ready, use this guide as a simple checklist.

Just to make sure….

📰IN THE NEWS

👉 Sino Pacific Taps on AnyMind Group’s AnyLive to boost live commerce sales of Evian Mineral Water by Over 3.5X
Sino Pacific just showed how powerful AI can be for e-commerce. By teaming up with AnyMind's AnyLive platform, they boosted Evian’s sales in Thailand by 3.5 times, while cutting operational costs by 90%. This blend of AI-driven and human hosts shows how you can scale sales and streamline costs in live commerce—turning engagement into revenue growth.

👉 The Future of Online Retail: Digital Silk Explores the Rise of Headless eCommerce
Digital Silk shares a fresh approach for online stores called "headless eCommerce." Think of it as a way to create a smoother, more custom shopping experience across all your channels. Sure, it might take a bit of Googling (or asking ChatGPT!) to fully get the tech behind it, but this setup can make your store more flexible and ready to grow.

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Have any questions that you need help with?

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