Thursday, Nov 7

Author

Crys A.
November 14, 2024

 

🚨 In today’s newsletter ðŸš¨

Let's dive into it! 👇

#1

Saral

Influencer posts from Poseidn’s campaign

How do you get 200+ influencers to talk about your brand?

Poseidn, the brand behind 3D Cocktail Bombs, got 200+ influencers to talk about them and pulled in $90K in sales last holiday season.

What’s the catch? They didn’t fork out huge payments to influencers. Instead, they sent products, built genuine relationships, and offered affiliate commissions. No big upfront costs—just smart, authentic outreach.

Here’s the takeaway: It’s all about being organized, using the right tools, and making it easy for influencers to share your product. Poseidn used SARAL to streamline everything, from finding the right influencers to tracking posts and listening to social conversations. Simple, effective, and smart.

If you’ve been avoiding influencer marketing because it feels too complicated or expensive, here’s the thing—Poseidn showed it doesn’t have to be. They didn’t throw huge budgets at influencers. Instead, they focused on building real relationships, offering product gifts, and giving affiliate commissions. The result? 200+ influencers, $90K in sales, and a strategy that actually works.

The big lesson here? Keep it simple. Be organized, make it easy for influencers to say yes, and focus on building authentic connections. You don’t need to overspend to see results—just a smart, straightforward approach. Try it for your business, and you’ll be surprised at what it can do.

#2

BFCM Budget Allocation Strategy

Maximize your ROI this BFCM by focusing on three key audience segments.

This allocation can make or break your BFCM success.

1. Past Customers (30% of Budget) 🎯

These are your loyal customers who already know and trust your brand.

Exclusive Offers: Allocate 30% of your budget to offer them special discounts, early access, or VIP bundles.

Personalised Ads: Use dynamic ads showcasing products they've purchased or similar items.

Pro Tip: Send a ""VIP Early Access"" email to make them feel special and valued.

2. Engagers (40% of Budget) 💼

This group includes people who've interacted with your brand but haven't purchased yet.

Retargeting Ads: Invest 40% of your budget here. Use dynamic product ads to remind them of products they've viewed.

Strong Incentives: Offer limited-time discounts, free shipping, or a free gift with purchase to encourage conversion.

Pro Tip: Utilize carousel ads highlighting popular products, customer testimonials, or new arrivals to keep them engaged.

3. New Audiences (30% of Budget) 🌎

BFCM is a great time to attract new customers who are open to trying new brands.

Attention-grabbing ads: Use 30% of your budget to reach new audiences with compelling ads showcasing your best deals.

Lookalike Audiences: Target people similar to your existing customers to increase the chance of conversion.

Pro Tip: Offer a ""First-Time Buyer"" discount or exclusive BFCM bundle to entice them to make a purchase.

Final Tips for Success

Monitor & Adjust: Keep an eye on campaign performance and reallocate budget to high-performing segments as needed.

Test Creatives: Experiment with different ad visuals, copy, and offers for each segment to see what resonates best.

Set Spending Limits: Prevent overspending by setting budget caps, especially for new audience campaigns.

#3


How The Good Wine Shop pairs authentic wines with genuine stories

The Good Wine Shop has found a unique approach to connecting with customers—pairing its wine selection with authentic storytelling. By showcasing the history, people, and values behind each wine, they create a shopping experience that’s about more than just the product; it’s about a shared journey.

Why this matters: Consumers today crave authenticity, especially in saturated markets. The Good Wine Shop’s approach shows that storytelling can add depth to the buying experience, turning products into something meaningful and memorable.

How to apply it today: Here’s how you can add storytelling to your product experience

  • Connect products with real stories: Highlight the journey behind each product, from creation to the people involved. It builds connection and elevates customer trust.

  • Make storytelling part of your brand: Use storytelling across your website, social media, and emails to craft a brand experience that customers remember.

  • Emphasize authenticity: Avoid over polished narratives. Let genuine stories shine to create an organic connection with your audience.

Amazon launched its new storefront, Amazon Haul, to compete with discount platforms like Temu and Shein by offering products under $20, mainly under $10. While it's still in beta, this platform could present an opportunity for brands selling affordable products. Keep an eye on this space as it evolves to understand what it could mean for your business.

B2B Advertisment Opportunity

If your tool/service can help 50,986 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here