Friday Nov 29

Author

Crys A.
November 29, 2024

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🚨 In today’s newsletter đźš¨

  • How to Create Stunning Product Images Without a Photoshoot

  • A pricing chart that sells the problem, not the product comparison

  • How to boost email deliverability for your DTC brand

  • How Strategic UGC Can Help Reach New Audiences and Lower Costs

  • Reimagine How You Manage Business Finances with BILL—Your All-in-One Solution

  • Latest News: Early Thanksgiving online sales numbers are up and more

    Let's dive into it! 👇

#1 Pixii

How to Create Stunning Product Images Without a Photoshoot

Coordinating photoshoots can be time-consuming and expensive, from booking photographers and studios to managing endless logistics. Pixii offers a simpler way to create professional-quality product images—no photoshoot needed.

What Pixii Can Do

  • Effortless Product Photos: Upload your product image to generate stunning visuals in minutes.

  • Customizable and On-Brand: Tailor backgrounds and designs to match your logo, colors, and style.

Why It Works

  • No Studio Required: Save time and skip the hassle.

  • Cost-Effective: Avoid the expenses of traditional photoshoots.

  • Versatile: Perfect for ads, social media, and product listings.

Pixii makes it easy to keep your content fresh and professional while sparing you all the extra hassles.

#2

This supplement brand's pricing chart is pure genius

I noticed something clever today that I had to share with you.

Most brands use price comparison charts to show how they're cheaper than competitors. But AG1 took a completely different approach – and it's brilliant.

Instead of comparing themselves to other supplement brands, they show the hassle they eliminate. Their chart breaks down all the individual supplements you'd need to buy separately (multivitamins, probiotics, greens powder, etc.) and their individual costs.

The message isn't just "we're cheaper" – it's "we're removing a huge headache from your life." When you see that you'd need to buy, manage, and remember to take 6 different supplements costing $225/month total, their $79 all-in-one solution becomes incredibly appealing.

This is the kind of marketing that doesn't just talk about being customer-centric – it shows it by truly understanding the customer's daily struggles.

đź’­ Ask yourself:

  1. What daily hassles does your customer face before finding your product? Map them out in detail - they'll become your pricing story.

  2. Can you put a real dollar amount on those hassles? Hard numbers make your value proposition real.

  3. How could you visualize the "before vs. after" of choosing your solution? Turn this into your next price comparison chart.

The answers might just transform how you show your pricing - and how customers see your value.

#3

How to boost email deliverability for your DTC brand

Hitting “send” on an email campaign is just the start—the real challenge is making sure it actually lands in your subscribers' inboxes. Below are a few strategies for improving email deliverability so your messages don’t end up in the dreaded spam folder.

Why this matters: High email deliverability ensures that your marketing efforts reach the right people at the right time. If your emails are getting lost in spam filters, we all know that’s not a great feeling!

What you can do right now:

  • Authenticate your domain: Ensure your domain is set up with SPF, DKIM, and DMARC records. These protocols help ISPs trust your emails and reduce the chance they get flagged as spam (reply and let me know if you’d like me to write more on this)

  • Clean up your email list: Regularly remove inactive subscribers who don’t engage. A clean list boosts your sender reputation and ensures your emails get to the right audience. Some of your email tools might have a template called “Sunset flow” - that’s the one you gotta use.

#3

Grapevine

Elevate your paid social with strategic UGC

  • Break through plateaus on Meta and reach new audiences

  • Leverage authentic storytelling in competitive markets

  • Reduce CPAs by 25% while scaling your reach

  • Expand team capabilities without increasing headcount

U.S. Thanksgiving online sales hit $3.1B (+4% YoY), with 73% of purchases made on mobile devices. Salesforce, tracking 1.5B shoppers, highlights steep discounts, a 32% rise in AI-driven tools and evening mobile sprees being the new Black Friday rush!

A study by Acxiom highlights 35% of businesses to abandon their tools in 2025, while others focus on upgrades to improve performance and customer experiences. Despite limited AI adoption, growing budgets signal a strong push toward modernization.  

Amazon is struggling to manage its European warehouse capacity during the holiday rush, leading to shipment delays, rejected inventory, and rescheduled deliveries in key markets like Germany.  These delays can derail holiday sales strategies, reduce visibility and revenue for sellers. 

Have any questions that you need help with?

Ask here - look out for Friday’s Issue where Ibrahim will answer them.

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