Friday Nov 22

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🚨 In today’s newsletter 🚨

• Complement Your Digital Marketing with Measurable Out-of-Home Advertising

• CPM’s have increased. This is not a problem specific to you

• How to win back customers the right way

• In today's news: Perplexity AI launches a Shopify-integrated shopping assistant and holiday spending is projected to hit a record $240.8B

  Let's dive into it! 👇

#1

Complement Your Digital Marketing with Measurable Out-of-Home Advertising Through OneScreen.AI

Want to know how a smart ring brand achieved a 222% boost in conversions in just three weeks?

Here’s how they did it:

A health-focused wearable brand saw Daylight Savings Time as the perfect opportunity to reach health-conscious New Yorkers when their sleep schedules were out of sync. Partnering with OneScreen, they ran a time-sensitive outdoor advertising campaign during Sleep Awareness Week, using digital billboards, subway ads, and taxi top displays to showcase their sleep-tracking smart ring.

The results speak for themselves:

222% increase in conversions

125% boost in homepage visits

82% rise in purchase intent

The real magic? Smart media planning, precise timing, and the right mix of outdoor formats—all done within a short, three-week window. The campaign created massive brand awareness, driving both sales and brand recall without the need for a huge budget.

Bonus insights? The campaign also revealed that large-format billboards in new markets drive significant website traffic, while retargeting mobile IDs (MAIDs) helps reinforce messaging through digital channels. Top-performing formats like LinkNYC and Taxi Toppers showed the best results, so allocating more budget toward them for future campaigns could maximize impact.

For your business, it’s about hitting the right audience at the right time with the right tools.

Could time-sensitive, data-driven outdoor advertising could be your next big win?

#2

CPM’s have increased. This is not a problem specific to you

If your Meta ad performance is down, know that you’re not alone. We’ve been seeing performance being affected amongst most of our ad accounts, and sometimes, no matter what we do, it’s just not in our hands which is not a great feeling, but the only thing we can do here is let it pass. If the CPMs are as high as 10x, like in this case, definitely recommend getting the spend lower for the time being until this phase passes.

#3

How to win back customers the right way

Winning back lost customers isn’t just about fancy ads. Here's how brands are turning one-time buyers into loyal advocates:

Why you should focus on win-back campaigns: It’s cheaper to re-engage existing customers than to acquire new ones. Think about it: these people already know your brand. With the right messaging, you can bring them back for another purchase.

Key strategies that work:

• Personalized outreach: Use data to craft tailored messages that resonate with past customers. Segment your audience based on behavior and purchase history to stay relevant.

• Exclusive offers: Discounts, loyalty points, or early access—people love feeling special. Make your returning customers feel valued.

• Engage with purpose: ****Go beyond the hard sell. Share updates about your brand or products they might have missed since their last purchase.

Why this matters for your DTC brand: Investing in win-back strategies is a great way to increase your customer lifetime value. Plus, happy returning customers often become your best advocates, driving organic growth through word-of-mouth.

#4

Particl

🥇 Gain your Competitive Advantage with Particl

Stay ahead in e-commerce with Particl, the leading competitor intelligence platform. Unlock:

• Emerging trends and top-selling products

• Untapped market opportunities

• Data-driven pricing strategies

• Performance benchmarks

Join top brands like Skims, Hexclad, and FashionNova in using Particl's vast database (70,000+ competitor brands) to drive growth and exceed revenue goals.

See for yourself w/ a 2 week free trial

📰IN THE NEWS

👉 Perplexity Launches AI Shopping Assistant with Shopify Integration
Perplexity AI's new Shopify-integrated shopping assistant enables one-click purchases directly from search results, offering merchants fee-free access to AI-powered recommendations alongside major retailers.

👉How e-commerce sales are shaping up ahead of Black Friday and Cyber Monday
Holiday e-commerce projections show a historic $240.8 billion opportunity, with 76% of shoppers planning to spread their spending across November and December rather than focusing on Black Friday alone. Continue reading to discover when your customers are most likely to buy and how to adjust your holiday marketing timeline accordingly.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.