Friday, May 5

🚨 Major moves at Shopify

📰 TL;DR - Shopify has announced it’s offloading its logistics arm, calling it a “worthwhile side quest.” Logistics will now be going to Flexport, which is also getting Deliverr. Additionally, Shopify is selling 6 River Systems, a warehouse robot maker. Along with the shakeup, 20% of the company is getting laid off.

💡 Insight - The big question here is: what does this mean for me as a merchant? The biggest impact of these moves will be felt by employees and investors, but I want to focus on something else that was said. Shopify now intends to focus back on e-commerce software and the possibilities of AI. That suggests to me that they intend to double down on improving their core product and beefing up its tech capabilities. Of course, I’m just speculating, but one can hope.

➡️You can read the article here...

🔒 How 10,000+ organizations protect their data*

Safeguard your valuable data and customer information with Rewind — the reliable backup solution that provides peace of mind.

Protect against natural disasters, malicious attacks, and accidental deletions. With automatic backups, flexible restore options, and granular backup controls, you can easily restore lost data and maintain business continuity. As a certified Shopify Plus app, Rewind offers a robust feature set.

Get your first month free as a new user. Visit Rewind's website now to ensure your e-commerce store is always backed up and secure.

🤖 Google Ads + ChatGPT = 🩵

📰 TL;DR - Here’s a practical guide on how to use ChatGPT (or really, the AI program of your choice) to support your Google Ads strategy. For example, you can give ChatGPT a link and ask it to create a Google Ads campaign structure. It can help generate categories, keywords, audiences, headlines, and more. Handy!

💡 Insight - Look, I’ve seen your clicks, and I know you all love some practical AI guides. And I love them too! For all the buzz and handwringing around ChatGPT, it has some incredibly practical and useful applications, and this is one of them. Again, I caution that AI is a great starting point, but also use some common sense and creativity to punch up what is suggests.

➡️You can read the article here...

👾 Why this brand is investing in Twitch streamers

📰 TL;DR - Beauty brand Klorane is embarking on a new influencer strategy on Twitch. They’ve signed up a streamer, Baghera Jones, to play Red Dead Redemption 2 while looking for plants in the game — a nod to the brand’s natural ingredients. And the results are great: 75% of the audience watched the 3-hour stream until the end.

💡 Insight - I have a personal pet peeve about how marketers outside the gaming/tech world majorly overlook Twitch. It’s an incredibly established platform with millions of viewers, a plethora of niche streamers to work with, and audiences that engage with streams for hours on end. The tricker part is that gamer culture isn’t always the most brand-friendly, but if you pick the right partners I really think Twitch is a great opportunity for marketing.

➡️You can read the article here...

🛠️ Things worth checking out

🤖 AI* - Learn how AI is driving conversions for DTC/e-comm brands. Join Bearbottom's CMO and Aidaptive's Head of Marketing on 5/16! Register for the webinar here.

📲 COMMUNICATION* - Keep your business messaging secure with Textline. Communicate with customers, leads, and your team with personality, and no risks of breach.

🌱 CANNABIS - Twitter has expanded its rules for cannabis brand marketing, to mixed results. Read here.

😎 RELATIONSHIPS - This Shopify Masters podcast episode digs into how to build relationships with suppliers as a food brand. Listen here.

If you want to reach our audience, fill out this short partnerships form.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.WednesdanyeMondaydThuesd