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- Friday, March 29
Friday, March 29
The 5 things in DTC you need to know today
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🚨 In today’s newsletter 🚨
Elevate Your D2C Brand with an Amazon Storefront in 2024
Emotional Loyalty: The Secret Sauce for D2C Success?
Social Commerce: The Next Frontier for D2C Brands
Let’s get into it👇
CUSTOMER EXPERIENCE
#1 - If You're Not Doing Headless Checkout, You're Falling Behind in D2C
The Scoop: Headless checkout is taking off, enabling fully customized one-click purchasing anywhere customers engage. As D2C ecommerce booms and shoppers bounce between channels, headless provides a frictionless buying experience that combats cart abandonment.
Why Customers Will Love It: We all want easy, instant gratification. But nothing frustrates busy consumers more than endlessly clicking through checkout pages, especially on mobile where 85% abandon. Headless checkout is the antidote, empowering D2C brands to seamlessly integrate purchasing into the customer journey at any touchpoint.
Creative Ways to Leverage Headless:
Integrate one-click buying directly into marketing emails and retargeting
Offer your best customers an exclusive headless VIP checkout experience
Co-sell through influencer content with instant embedded checkout
Proactively address security concerns with clear headless FAQs
Drive urgency and FOMO with limited "headless-only" product launches
Gauging Success: Measure the impact of going headless by:
Using headless-specific UTM codes to track conversion rates vs. normal flow
Monitoring revenue, AOV and transactions by individual headless touchpoint
What's Next: As more D2C brands embrace headless commerce, one-click universal checkout may become table stakes. The checkout itself will emerge as a key differentiator in CX. Luckily, platforms like Shopify are democratizing headless for brands.
Some Advice: Headless is a huge opportunity, but requires planning. Evaluate resources, choose flexible platforms, and pilot strategically. Focus on reach through smart content and partnerships.
The headless revolution is here. Will you lead or lag? The choice is yours. But customers will flock to D2C brands that let them shop on their terms. Be one of them.
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GROWTH
#3 - How Every D2C Brand Can Boost Success with Cargo Insurance
The Rundown: Cargo insurance often flies under the radar for many ecommerce SMBs shipping goods worldwide. But having the right coverage in place is crucial for shielding your business from financial hits, staying compliant with global regulations, and providing an amazing customer experience.
Connecting to Customers: When customers buy from your D2C brand, they're counting on their orders showing up fast and flawless. Cargo insurance has your back, safeguarding your products' quality in transit so you can keep your promise of total satisfaction to customers no matter what. It proves you're looking out for them.
Opportunities for Brands:
Bake cargo insurance costs right into your shipping prices for customer peace of mind
Highlight your use of comprehensive cargo coverage in branding to build trust
Team up with leading cargo insurance providers and play this up to wholesale buyers
Tweak shipping routes based on cargo insurance costs and coverage details
Measuring Impact:
Keep tabs on customer satisfaction scores before and after adding cargo insurance
Watch product return rates and reasons, comparing insured vs. uninsured shipments
The Future: As more D2C brands go global and shoppers expect lightning-fast, low-cost shipping, cargo insurance will be a must-have for staying profitable and competitive on customer experience. Brands skimping on coverage will be in hot water when issues inevitably pop up.
Our Take: Don't think of cargo insurance as an annoying expense - it's really an investment in making your D2C brand more resilient and reputable. Customizing coverage for your products and routes can even uncover ways to streamline your shipping logistics. Be proactive and protect your brand with cargo insurance now before a nightmare shipping scenario strikes.
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RESOURCES
#4 - Things Worth Checking Out
SOCIAL - Why Walmart, Fanatics and TikTok see shoppable video as a unique opportunity
CONTENT - How supply chains can support second-hand ecommerce
REPORT - Social media users trust brands over influencers on finance, apparel, skincare
RESEARCH - Card payments no longer the default choice for consumers
PAYMENTS - Is crypto for ecommerce the new future of payments?
CASE STUDY
#5 - What DTC Brands Can Learn from Sunday's Lawn & Garden Revolution
The Scoop: Legacy brands have dominated the $50B lawn and garden industry for decades. But direct-to-consumer startup Sunday is shaking things up with a modern brand, custom online experience, and unique offerings like at-home soil testing. Here's what other DTC brands can learn from Sunday's approach.
Connecting with Customers: Sunday understands that the typical garden center experience can be confusing and overwhelming for consumers. By offering personalized online guidance and tools like soil testing, Sunday makes lawn care more accessible while building direct relationships around customers' unique needs. The lesson? Look for ways to replace intimidating retail experiences with empowering digital ones.
Strategies to Steal:
Identify underserved but essential categories that could benefit from a DTC upgrade
Translate the in-store experience online through interactive tools and tailored recommendations
Collect proprietary data (like Sunday's soil database) to inform and optimize the customer experience
Explore partnerships with related services (like home pro marketplaces) to support the customer journey
Develop educational content that helps consumers tackle challenging home and garden projects
Measuring Impact:
Track repeat purchase rate and subscription adoption to assess customer retention and lifetime value
Monitor organic customer acquisition (referrals, web searches) as an indicator of brand resonance
Analyze engagement with interactive tools to identify opportunities to enhance UX and product mix
Future Outlook: As consumer investment in outdoor living grows, expect emerging DTC brands to bring renewed focus to high-value backyard projects like landscaping, irrigation, and hardscaping. Forward-thinking brands will become go-to resources, combining products, content, and digital experiences to guide the customer journey.
Key Takeaway: Sunday shows that DTC is a powerful engine for reimagining stale, intimidating retail experiences. But meaningful disruption requires more than a fresh DTC brand. Market-changing brands will create entirely new ways for consumers to discover, experience and manage home projects, enabled by distinctive products, data capabilities, and digitally-native customer relationships
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