Friday, June 9

👻 Ghosting customers is costing you

📰 TL;DR - A new report that the “ghosting” or “silent snubbing” of customers is costing the US retail industry $2.4 billion each year. On average, brands ignore a whopping 54% of online customer feedback, reviews, and questions posted across the web. That all undermines revenue and discoverability. It tells customers that they’re simply not a priority, and that’s a bad look.

💡 Insight - You don’t need a physical location to know that ignoring a customer that just walked into your store is a bad idea. The same is true of e-comm. Social media and review sites are like your storefront — don’t neglect the customers there. I do think e-comm entrepreneurs are savvier at this than retailers, but take this as a reminder to always be scouring for reviews and mentions using social listening. And respond! Show customers you’re listening.

➡️You can read the article here...

📈 This team generated over 50 Million organic views on content across various platforms

📰 TL;DR - If you're looking to make a lasting impact on your audience, Piper Creative can help. Their video editing services will help you create compelling video content that stands out in today's crowded digital world. With their team of experts, you can turn your vision into a reality and connect with your audience on a whole new level.

💡 Insight - Video content is a powerful tool for building brand awareness and driving engagement. By partnering with Piper Creative, you can create videos that showcase your brand in a unique and captivating way.

➡️ Don't miss out on this opportunity to bring your brand to life through video. Get started with Piper Creative for free here.

😇 Build your brand experience

📰 TL;DR - You know well just how crowded e-commerce is. That’s why brand experience is everything. Brand experience is all about how customers feel when interacting with your brand — the joy of opening the box, the ease of checkout, the relief of a quick reply from customer service. This guide digs into how to build a positive brand experience and the elements therein.

💡 Insight - It would be really cool if you could build a brand simply around an amazing product, but we all know it takes more than that. Even amazing products can flop if the experience doesn’t back it up. The question is how you can spark some joy when a customer buys from you. Can you create a more personalized experience? Are you detecting sentiment in customer interactions? Are you consistent with every customer? Focus on this and build up your bottom line.

➡️You can read the article here...

📱 Optimize for mobile and win

📰 TL;DR - If you’re not optimizing for mobile, what are you even doing? This guide gets into how to streamline the checkout process for mobile devices, including things like reducing fields, allowing autofill, and offering guest checkout. It also goes over what to avoid, like a long process, manual entry, and the inability to save info for next time.

💡 Insight - Data has shown time and time again that mobile commerce is only growing. I have definitely closed a mobile tab if the checkout experience on an e-comm site isn’t optimized for mobile, including some places that don’t even have the basic functionality of scaling the site for phones. Most e-commerce platforms have some optimization out of the box, but always be looking for ways to improve.

➡️You can read the article here...

🛠️ Things worth checking out

💃🏽 TIKTOK - TikTok is determined to become an e-comm powerhouse and quadruple the size of its e-comm operations. Read more here.

☠️ EXPLOIT - A new exploit is targeting WooCommerce, Shopify, and Magneto sites. Keep yourself safe. Read here.

🤖 CHATGPT - Link building is an important SEO tactic and here are some ChatGPT prompts to help. Read here.

🐶 CHEWY - Chewy continues its path to pet domination. Read here about how they build customer loyalty.

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Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline. ThurMo