Friday, July 28

#1 - 🧶 Esty sellers hate this change

📰 TL;DR - Etsy made a change to product pages that sellers seem pretty annoyed with. The product descriptions have now been moved down below the reviews, and they have a fold, making them even harder to see. On the mobile app it’s even harder, having been both moved down and hidden under small text that says “Read item description.” Sellers are concerned that if people don’t read descriptions, they won’t make a purchase or end up returning items. “Is this not the most asinine thing you have seen them do,” said one seller.

💡 Insight - As both an Etsy seller and frequent Etsy shopper, I am also annoyed. I guess I get why Etsy decided to move reviews up and make them more prominent, but descriptions are vital on Etsy. Given that many things are handmade and vintage, accurate descriptions are crucial for understanding what you’re buying. This is equally true with digital items, like craft patterns, because they make clear it’s just a file. Would you put reviews above the description on your own e-commerce site? Maybe, but not like this.

➡️ You can read the article here...

#2 - 💸 How to maximize your e-commerce ad spend & ease cash flow

📰 TL;DR - Paying for ads upfront? Juni offers e-commerce businesses flexible financing to settle Meta and Google Ads invoices, giving you more time and freeing up cash flow. Access credit lines up to €20 million with fixed fees as low as 3%. Plus automate tasks and streamline invoicing in just a few clicks.

💡 Insight - E-commerce businesses spend 20-30% of revenue on paid ads, but Juni helps extend their runway by providing longer payback periods. With Juni, you can access custom media financing and pay later, while maximizing your cash flow and scaling your business. Don't miss out on this new launch designed for e-commerce businesses.

➡️ Learn more here.

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#3 - 💃🏽 More TikTok ad inspo

📰 TL;DR - Social Savannah is back with more video ad inspo. She works with DTC brands, so all of these ideas come along with an example using an actual product. Some of these include “I used to struggle with ______, that’s before I found _____” and “You found out that _____ doesn't have to cost a fortune.” All are relatively simple but effective ideas worth trying.

💡 Insight - I say TikTok ad inspo, but you could definitely use these on Instagram or other platforms. The double-edged sword of TikTok is that it’s a machine you need to keep feeding. But the upside there is there’s so much free space to experiment. I would recommend trying some of these ideas as organic posts. If they take off, consider spending on ad placement.

➡️ You can read the tweets here...

#4 - 🛠️ Things worth checking out

🚨 INFLUENCERS - Welcome to the future of influencer marketing! Combine Text, Image, Lookalikes and Conversational Chat. Find the perfect influencers in seconds! Sign up for a free trial.

🤝 HIRE - I trust MarketerHire for all my freelance & marketing assistant needs! They will match you with a top 1% marketer who is fully vetted here.

👀 TIKTOK - This opinion piece offers a little optimism about how TikTok’s e-commerce goals could be good for social commerce as a whole.

🐊 CROCS - Crocs is killing it lately, partly due to a renewed focus on DTC. Read here.

🛋️ WAYFAIR - Wayfair has a neat new tool that can transform an image of your home into a new style. Read more here.

#5 - 🧴 How Mad Rabbit grew to $56 million

📰 TL;DR - The latest episode of Shopify Masters features the founders of Mad Rabbit, a tattoo aftercare brand. The founders started Mad Rabbit as college students after cutting their teeth as dropshippers. It took four years to take Mad Rabbit from side hustle to what it is today, with some help from Shark Tank along the way. They’re scrappy and self-taught and this interview has some great inspiration and interesting tidbits.

💡 Insight - Dropshipping sometimes gets a bad rap but this really proves how it can be an important learning tool. The other thing I found interesting is it’s not like the founders were super into tattoos — rather they found a workable niche and even started running ads before they had actual product to prove out their concept. They also were very decisive about doing DTC before thinking about retail. All in all, I’m sure you’ll see something in their story that reminds you of yours.

➡️ You can read the article here...