- DTC Daily
- Posts
- Friday, January 19
🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…
🚨 In today’s newsletter 🚨
Rapid Growth Creating Opportunities in DTC
Preparing for AI-Driven eCommerce
Cashing in on Amazon's 2024 Top Sellers
Let’s get into it👇
TRENDS
#1 - Rapid Growth Creating Opportunities (and Challenges) in Emerging DTC Space
The Rundown: DTC ecommerce sales are exploding, projected to hit $8.4 trillion globally by 2025. Digital brands and traditional retailers alike are rapidly shifting business models to capitalize.
Key Details:
Influencer-founded DTC brands are gaining ground as social strategy evolves.
New players propelling food/beverage to become fastest growing ecommerce category.
Competition intensifying in popular DTC categories like mattresses and eyewear.
Flexible payments, social shopping features and subscriptions gaining adoption.
Unconventional categories like breast pumps and power tools transitioning DTC.
Peloton competitors tailored to specific home fitness niches gaining steam.
Why It Matters: DTC was already disrupting retail pre-COVID, but the pandemic dramatically accelerated ecommerce growth. Tracking developments in this high-growth space will be key for brands seeking opportunities while navigating challenges.
OUTGROW
#2 - Boost Your Marketing With Quizzes, Calculators And Forms
Outrow revolutionizes the way you interact with your audience. Their interactive content platform empowers you to create quizzes, polls, calculators, and much more, turning passive browsers into active participants.
What makes Outgrow so efficient?
Boosts Engagement: Captivates your audience with interactive content that's both fun and informative.
Generates Qualified Leads: Collects valuable insights while providing personalized experiences.
Increases Conversion Rates: Drives more prospects to take action by seamlessly guiding them.
Easy to Use: No coding required! Enables you to create stunning, professional-quality content in minutes.
Insightful Analytics: Tracks your success with our comprehensive analytics and optimize your strategy in real-time.
🌟 Success Stories
Join thousands of businesses such as NIKE, Amazon and Adobe, who have seen a dramatic increase in engagement and ROI. From small startups to Fortune 500 companies, Outgrow is the trusted choice for interactive content.
AI
#3 - Preparing for AI-Driven eCommerce
The Rundown: As AI and data analytics transform retail media and ecommerce, brands need strategies to harness these technologies ethically to enhance personalization, gain customer insights, and drive growth by 2024.
Step-by-step:
Audit your current data and AI capabilities to identify gaps. Look at personalization, attribution modeling, audience insights, etc.
Set clear commerce objectives tied to revenue and customer lifetime value rather than vanity metrics.
Invest in the right talent - data scientists, attribution experts, creative technologists and UX designers.
Explore emerging retail media networks and evaluate AI platform vendors. Run controlled tests with clear success metrics.
Continuously optimize while mapping an ethical AI strategy focused on transparency and responsible innovation.
Key Takeaway: The AI-powered future is arriving faster than expected. Thoughtful preparation today leads to sustainable growth tomorrow.
NEWS
#4 - Things Worth Checking Out
AI - Algolia launches merchandising studio with AI shopping features
TOOLS - Four AI tools to help you market your product on Reddit
CONTENT - AI gives CMOs a new way to create content and talk to consumers
SOCIAL - Data shows fashion shoppers turning to social media
PREDICTIONS - 5 things that will shape payments in 2024
ANALYSIS
#5 - Cashing in on Amazon's 2024 Top Sellers
The Rundown: New analysis reveals the top-selling products on Amazon that entrepreneurs should consider selling in 2024 to strike ecommerce gold.
The Details:
Kitchen, beauty, and pet supplies are currently dominating Amazon sales, presenting major opportunities.
Historical sales data and trends for any product can be quickly analyzed using the Keepa tool to validate potential.
Selling successfully on Amazon requires choosing the right fulfillment and selling method for your goals and capabilities.
Why It Matters: With increasing competition and platform complexity, insights into exactly what products are selling well on Amazon are more valuable than ever for hopeful sellers.
Identifying category leaders and leveraging analytical tools provide data-backed validation for 2024 product selection and helps avoid wasted effort. Understanding the pros and cons of approaches like FBA, FBM, wholesale etc allows appropriate strategies to be crafted.
Did you learn something new from today's newsletter? |
If you want to reach our audience, email [email protected] or set up a call here