Friday, January 12

The 5 things in DTC you need to know today

January 12, 2024

🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • The Digital Grocery Takeover

  • AI's Next eCommerce Leap

  • Only 3% eCommerce Organizations Have Zero AI Plans

Let’s get into it👇

SEO
#1 - The Digital Grocery Takeover

The Rundown: Digital grocery sales are on pace to be 19% of all ecommerce sales by 2026, overtaking categories like apparel and consumer electronics that have historically led online shopping.

Key Details:

  • Inflation fueled over 18% digital grocery sales growth in 2023, but in 2024 more growth will come from purchase volume.

  • Grocery is the largest overall retail category, so capturing a fraction more of spend online brings big dollars into ecommerce.

  • Online grocery includes delivery, ship-to-home, and click-and-collect models blurring digital and physical retail.

How to Leverage: The shift to digital grocery signals major changes in how we shop essentials. As more spending moves online, the infrastructure, business models, and consumer habits will evolve even faster.

ADVERTISING
#2 - Explore E-Commerce Growth Strategies

The Solution: Adsperformer offers free ad strategy calls to help e-commerce brands magnify their online presence and scale success. Their experts are committed to growth

The Offer:

  • Specialists will engage brands in custom sessions exploring high-impact approaches.

  • Tactics to amplify online visibility and resonance will be tailored to each company's specific goals.

  • The commitment is to collaboratively building winning blueprints for advancement.

Why It’s Worth It: This is a zero-risk avenue for brands to consult experts on capturing online audiences and elevating their e-commerce game.

Book your free ad strategy call here: http://www.calendly.com/domikronthaler

AI
#3 - AI's Next Ecommerce Leap

The Rundown: AI tools that drive hyper-personalization, automation, and other key benefits for ecommerce.

Step-by-step:

  1. Implement AI for personalized product recommendations at scale based on individual customer data and preferences.

  2. Use natural language chatbots to enable effortless, engaging product discovery conversations.

  3. Automate repetitive tasks like promotions configuration to save time across teams.

  4. Apply AI predictive insights to supply chain issues like shipping costs and dead stock.

  5. Leverage AI's fraud detection capabilities by training models on purchasing pattern data.

Key Takeaway: AI unlocks next-level commerce experiences, productivity and growth, if businesses thoughtfully address implementation obstacles around data management and responsible AI principles.

RESOURCES
#4 - Things worth checking out

 AI - Best product photography AI prompts 

 TRENDS - The new 2024 retail trends you need to check ou

 CONTENT - 10 new ecommerce books to read in 2024

 PAYMENT- How AI is taking readability of ecommerce bills to the next level

 STOCKS - How Etsy could craft a much better 2024 for investors

REPORT
#5 - Only 3% eCommerce Organizations Have Zero AI Plans

The Rundown: Ecommerce trends reveal surging adoption of AI to create personalized and seamless shopping experiences for consumers.

The Analysis:

  • 17% of 2023 holiday ecommerce orders, worth $199 billion, were influenced by AI recommendations and customizations.

  • Just 3% of retailers have no plans to implement AI even though broader adoption levels remain low for now.

  • AI is allowing companies to provide discounts strategically while still enhancing profitability.

Why It Matters: Widespread AI adoption is close to dramatically changing shopping behaviors and expectations. Companies that fail to utilize AI risk losing customers to competitors delivering better personalization and value through optimized pricing.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

If you want to reach our audience, email [email protected] or set up a call herWednesdrida