Friday, Jan 24

 In today’s newsletter 

• Cart Abandonment: The Silent Revenue Killer

• Save 13 Hours Weekly of Podcast Pitching

• Turn Product Photos into Stunning Videos Instantly!

• Why High-Profile Reviews Drive 10x More Sales

• DTC Playbook: AG’s Email Strategy

• Latest News: TikTok Ad Performance Dips Following 14-Hour Shut Down & More…

  Let's Dive Into It! 👇

70% of your potential sales never happen.

Let that sink in.

According to Baymard Institute's analysis of 48 different studies, nearly 7 out of 10 shoppers who add items to their cart will leave without buying.

Let's do the math:

For every 1000 customers:

• 700 abandon

• 300 purchase

With a strong recovery strategy, you can recover 35% of abandoned carts.

• 245 recovered customers (35% of 700)

• Now 545 total purchases (300 + 245)

That's an 81% increase in sales.

Last month, I reviewed over 100 abandoned cart flows from DTC brands. Most were leaving money on the table.

One brand, let's call them "Brand X," was spending $10,000 monthly on ads, getting a 3X ROAS, but recovering only 2% of abandoned carts. They had decent emails, good copy, even offers – but their timing and sequence were off.

I shared our proven sequence with them. A month later, not only did their recovery rate jump to 31%, but their ROAS nearly doubled to 5.43X. Same ad spend, but now generating 81% more revenue.

This isn't theoretical. These numbers align with Baymard Institute's analysis of millions of eCommerce sessions.

What's the difference between stores recovering 35% of abandoned carts versus those recovering less than 5%? Simple: They run optimized email sequences that hit at exactly the right time with exactly the right message.

Here's why the simple 'set and forget' approach fails:

• Generic timing doesn't work – Every audience has different buying patterns

• Basic templates fall flat – Your recovery needs to match your brand voice

• One-size-fits-all offers kill margins – Smart segmentation is key

What's Inside The Cart Recovery Playbook:

• Perfect Timing Windows: Learn exactly when to send each email in your sequence for maximum impact

• 25 Proven Subject Lines: Copy-paste templates that get 45%+ open rates

• Advanced Segmentation: Target different customers with different offers

• Ready-to-Use Templates: 5 Figma templates you can implement today

• Expert Resources: Curated list of top email inspiration sources

Special Launch Offer For the next 48 hours, get it for the price of a pizza - just $20. After that, the price goes up to $49.

The guide will be delivered instantly to your inbox.

P.S.: Even a 1% improvement using our system will pay you back 100 times the cost of the purchase.

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• Sync your email address

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Why High-Profile Reviews Drive 10x More Sales

Arijan is correct, featuring such media outlets have a huge impact when it comes to building trust, but in the meantime, you can’t just pick any random media outlets and decide to run with it.

Who your audience is matters a lot when it comes to this. Ibrahim had written a deep dive on this called Convert browsers to buyers: 9 social proof tactics that work.

Every day, we dive into one of the specific parts of the funnel of a picked brand for the week, and today, let’s breakdown what AG1’s first welcome email looks like:

What I Like:

• Clear Value Prop: "The Choice Is Easy" immediately sets the stage for how AG1 wants to be seen effortless and superior

• Comparison Chart: Brilliant way to visually demonstrate AG1’s edge over traditional supplements!

• Free Shipping Hook: Everyone loves free shipping, and it’s front and center, so that’s good

• Flexible Delivery Highlight: "Change/cancel anytime" removes buyer anxiety, making the subscription feel less like a trap, and I always recommend adding this!

What Could Be Better:

• The Code Presentation: “glvm35-rrzjh” isn’t exactly memorable or fun. A quirky, branded code like “GETAG1” would stick better

• More Emotional Pull: Why should I care? Talk more about how this product makes life healthier, better, and simpler for people who are always on the go

• CTA Needs Punch: "Subscribe to AG1" is fine, but something with more spark like “Upgrade Your Health Today” might nudge conversions harder, although only testing can ultimately tell what would work and what wouldn’t

📰IN THE NEWS

👉TikTok Ad Performance Dips Following 14-Hour Shut Down

TikTok's recent performance shows a decline in user engagement metrics, particularly in key demographics. The platform is actively addressing these challenges by testing new features to improve user retention and advertiser value.

👉Meta Denies Users’ Claims That It's Forcing Them to Follow POTUS Account

Meta has denied claims that it is forcing users to follow the official POTUS Instagram account. Users had reported being automatically subscribed without consent, which Meta attributes to a "technical error" during account setup.

👉Fitbit fined $12M over Ionic smartwatch burns

Fitbit has been fined $12 million following reports that its Ionic smartwatch caused burns due to overheating. Over 1 million devices were recalled after more than 170 reports of burn injuries globally. The penalty emphasizes the importance of product safety in wearable tech. 

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.