Friday, Jan 17

 🚨 In today’s newsletter 🚨

• Bite’s Secret to Writing Emails That Teach and Sell

• Referral Hacks for Real Results

• Ads Can’t Save a Weak Offer

• DTC Playbook: Mila’s Website

• 5 Winning Free Shipping Strategies

• Level Up Your Shopify Strategy

• Latest News: The Growing Importance of Micro-Influencers in 2025 & more…

  Let's Dive Into It! 👇

#1

Bite’s Secret to Writing Emails That Teach and Sell

What I Loved:

1. Big, Bold Hook: “22 MILLION TONS” in massive font? Instantly grabs attention

2. Clear Problem-Solution Setup: Starts with the plastic waste crisis, then smoothly transitions to how Bite is solving it

3. Simple Action Steps: The three tips at the end make sustainability feel easy, not overwhelming

4. Aesthetic & Trust-Building: Soft pastels, clean design, and glass packaging make the brand feel premium and responsible

What Could Be Better:

1. Imagery Feels Generic: The refillable jars are nice, but there’s no emotional hook. Maybe show a side-by-side of waste vs. Bite’s impact?

2. CTA Could Be Stronger: “Learn More” and “Start with Bite” are okay, but something like “Ditch Plastic Now” could hit harder

3. More Urgency Needed: The stats are shocking, but there’s no real push to act now. A time sensitive offer or challenge could boost conversions

Takeaway for YOUR Brand:

If you’re using an eco-angle, make people feel the problem, not just read about it. Stats are great, but emotion drives the action ultimately.

Need help with building emails flows and campaigns that actually convert?

Alright folks, that’s it for today!

-Ibrahim

#2

Referral Hacks for Real Results

“10% of sales should coming from referrals”

Hey there! I’m Luke Yarnton, Founder of The Rave and a self-proclaimed referral marketing nerd 🤓. I’m obsessed with building referral programs that unlock real value.

• I’ve studied all the best cases (like Harry’s) and worked with 300+ Shopify Plus brands

• Helped companies build “referral armies” driving 10% of revenue (most programs only do 2%)

• Generated over $5M in referral transactions this year alone

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

👉 Book a no-pressure chat with me!

#3

Ads Can’t Save a Weak Offer

Spending more on ads when your messaging isn’t landing is like putting premium fuel in a broken car. It won’t fix the real issue—it’ll just get you to failure faster.

Here’s what to do before scaling ads:

• Test your message organically – If an offer isn’t converting on email or social, ads won’t magically make it work

• Validate demand with your audience – If your best customers aren’t excited about it, strangers won’t be either

• Optimize your landing page – If people click but don’t convert, your ad isn’t the problem—your offer is. Need help with this? You need to have a chat with Kaushal.

• Look at repeat purchases – If buyers don’t come back, throwing more money at new customers won’t solve retention issues

Paid ads should amplify a winning formula, not be the crutch holding up a weak one. Fix the fundamentals first—then scale!

#4

DTC Playbook: Mila’s Website

Continuing our DTC Playbook series on MìLà Dumplings, we've previously delved into their tech stack, advertising strategies, and social media presence. Today, we turn our attention to MìLà's website—a critical component in their direct-to-consumer success.

Strategic Focus on Average Order Value

One standout aspect of MìLà's website is its strategic design aimed at increasing the average order value (AOV). Recognizing that single-pack sales may not be profitable due to shipping and production costs, MìLà encourages customers to purchase larger quantities through various website features.

Build Your Own Bundle on the Homepage

The homepage prominently features a "Build Your Own Bundle" option, allowing customers to mix and match their favorite products. This personalized approach not only caters to diverse tastes but also incentivizes larger purchases, effectively boosting the AOV.

Full Experience Bundles on the Category Page

Navigating to the category pages, customers encounter "The Full Meal Experience" bundles. These curated packages offer a comprehensive selection of MìLà's offerings, encouraging customers to opt for a complete dining experience at home.

Product Page Upselling

On individual product pages, MìLà suggests complementary items, such as sauces or utensils, subtly encouraging customers to add more to their carts. This not only increases the AOV but also enhances the overall customer experience by providing a complete dining solution.

By thoughtfully designing their website to promote bundles and upselling, MìLà effectively increases profitability while delivering greater value to their customers.

#5

5 Winning Free Shipping Strategies

dtcdaily.news

View more on Instagram

62% of customers expect free shipping—but how do you make it work for your business without taking a hit? 

Discover 5 actionable strategies to turn free shipping into your growth secret. 

#6

Level Up Your Shopify Strategy

See how top Shopify brands are leveling up their lifecycle marketing

• 3X the opt-in rate of your existing pop up

• Grow your subscriber list by 40%

• Increase abandonment flow revenue by 55%

See how it works

📰IN THE NEWS

👉The Growing Importance of Micro-Influencers in 2025

Micro-influencers are set to dominate in 2025 as brands prioritize authentic, niche-driven engagement over broad celebrity endorsements. With smaller, highly engaged audiences, micro-influencers offer better ROI and trust-building opportunities.

👉Publishers Are Migrating TikTok Audiences to Other Platforms Ahead of a Potential Ban

Publishers are preparing for potential TikTok bans by migrating their audiences to alternative platforms like Instagram Reels, YouTube Shorts, and Snapchat Spotlight. They're leveraging cross-platform strategies to maintain user engagement and minimize disruption.

👉Prepaid payments platform Recharge raises €45M to go on M&A spree

Recharge has raised €45 million to fuel acquisitions, aiming to expand its prepaid payment services globally. This move reflects fintech's growth via consolidation, reshaping how users manage payments. With rising demand for seamless financial tools, Recharge's expansion could redefine convenience in digital transactions and influence the prepaid economy worldwide.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.